Daniela Escobar Diez Email & Phone Number

Mexico City, Cdmx, Mx

Los Angeles, California, Us

• Managed a 6-digit USD research budget in Mexico establishing partnership with Global Research Partners [Ipsos, Kantar, and Nielsen] to deliver over 50 research projects used in over +125 communication and marketing materials developed by Sales, Marketing, PR, and Communications teams that ended up impacting a 14x growth in revenue 2021 vs 2023.• Featured speaker at 6 events throughout the Spanish-speaking LATAM region, influencing over 2200 attendees from top-tier brands and media agencies. Demonstrated TikTok’s profound understanding of its users, resulting in substantial improvements in the perception of the willingness to increase ad spending on the platform.• Crafted over 275 claims derived from research studies under my leadership, seamlessly integrating them into seven events. As a result, perceptions favoring TikTok as the optimal platform for brand building surged among over 4000 event attendees, marking substantial advancements in our brand's outreach strategies.

Ciudad De México / Guadalajara / Aguascalientes, Mx

• Taught over 100 freshmen students how to design a first-class Social Sciences research study: from asking a good research question to select the most suitable research method to answer it, with strong emphasis on quantitative methods.• Student’s evaluation above School of Communication average after one semester of teaching practice [2018 Fall semester]. • By the time I left, I received an individual evaluation of 9.49 vs. a School average of 9.54 [2021 Fall semester].• Courses: Introduction to Research Methods and Quantitative Methods for Social Sciences.

Mountain View, Ca, Us

• Built out 90 claims based on research studies I co-led, and incorporated these claims in the 2020 Brandcast narratives in 5 Latin American markets (Mexico, Argentina, Chile, Peru, and Colombia), achieving +10pp in intent to increase 2021 YT investment among 4400 event attendees. • Curated content and insights for Screening Sessions/Trends From Home events in Q4 2019, and Q2 2020, impacting over 2000 clients across Spanish-speaking Latin American markets (SPLA), further strengthening the perception of YT as a platform that generates business results: 97% of Trends From Home attendees indicated post-event that programs like this help them out to achieve this business goal. • Led the implementation and design of several local surveys in Mexico to ultimately determine which Search features to promote as part of a local campaign. My recommendation ended up leading to a wildly successful Search campaign with an ad recall uplift 15x above industry benchmarks, and earning over 1B impressions.• Managed the end-to-end publication of 10 monthly editions of the YouTube Ads Leaderboard for SPLA, with this content reaching 5K users in total. My work entailed running queries to determine monthly rankings for publishing and working cross-functionally with Sales, Marketing, Communications and Editorial teams.• Designed a study to obtain region-wide insights and incorporate them into the 2020 SPLA Retail Summit narrative, which led to outstanding results: 90% of attendees indicated post-event they had the insights and information that made them feel ready to implement a successful marketing plan for the 2020 EOY shopping season.

Del Valle Centro, Ciudad De México, Mx

• Led over 45 quantitative research projects and presented key insights to clients across Mexico and the US that impacted 15 media campaigns and over 30 go-to-market strategies. • Developed recommendations for go-to-market strategies based off of 1:1 client interviews, qualitative research, and industry knowledge for the following companies and industries: Media and Entertainment [Televisa, Warner Bros], FMCG [Tuny, Bimbo], Banking & Insurance [Crédito Real, GNP], Auto [Michelin], Retail [Liverpool], Restaurant [La Casa de Toño] and Real Estate [Grupo Mira], among others. • Pitched research ideas and projects, driving a 70% repurchase rate among our existing client base and an acquisition of two new international accounts.

Del Valle Centro, Ciudad De México, Mx

Del Valle Centro, Ciudad De México, Mx

Washington, D.C., Us

• Led audience development and logistics for the first ever launch of the event Information System about Crimes related to Irregular Migration, impacting 25+ Key Opinion Formers that represented NGOs, and International Migration Offices across the Americas.• Co-led audience development, logistics and creative design for a two-day workshop organized by both OAS and CAF Development Bank of Latin America on Citizen Security, impacting 20+ Key Opinion Formers that represented National Security Departments and Think Tanks across the Americas.• Selected from a pool of over 450 Law, International Relations and Journalism undergraduates across the region for this 6 month internship program, working closely with a mentor to design programs aiming to reduce homicide rates across Latin American countries.

México, Distrito Federal, Mx

• Conducted over 10 literature reviews on Political Science research topics that were used in 5 academic publications, including papers and book chapters published by governmental organizations and academic institutions. • Constructed over 5 databases related to Political Science research topics from open sources of information [World Bank, INEGI, UNODC, among others] and local surveys.

Bachelor'S Degree, Communication And Media Studies

Preparatoria