Daniela Federici Email and Phone Number
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With over 15 years’ experience in marketing and advertising, I have honed my skills across multiple industries including utilities, technology, media and online retail. Driven by a passion for insight-led communications, I am a proven strategic thinker with repeated success in managing the development of media strategies for premium line product launches, sponsorships, and brand activation designed to increase market share and leave a lasting impression among audiences. Proven skills in implementing marketing and brand promotional plans to increase market share. Strong capacity to adapt to constant change, adjust to varying business models and remain flexible in ever-evolving markets. Competent in resolving challenges with innovative solutions in process improvements to generate bottom-line results.Areas of expertise:Brand Development & Growth Strategies | Product Innovation & New Brand Launches | Marketing & Communication Initiatives | Analytical Performance Reporting | Social Media Strategies | Strategic Project Management | Budgeting & Cost Controls | Content Development & Optimisation | Multicultural Team Building & Leadership | Market Segmentation & Analysis
Calor Gas Ltd
View- Website:
- calor.co.uk
- Employees:
- 1223
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Senior Marketing And Insights ManagerCalor Gas LtdUnited Kingdom
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Senior Marketing & Insights ManagerCalor Gas Ltd Jan 2024 - PresentWarwick, Gb
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Marketing ManagerCalor Gas Ltd Apr 2023 - Jul 2024Warwick, GbResponsible for Home Energy, Business Energy, Network and Digital marketing strategies.
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Marketing ManagerCalor Gas Ltd Dec 2020 - Apr 2023Warwick, GbResponsible for Brand & Home Energy strategies
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Senior Marketing Manager, Ao BusinessAo.Com Jun 2018 - Nov 2020Bolton, GbReporting into the Manager Director, I am responsible for the Brand Direction and Marketing strategy for AO World's latest start-up, AO Business -
Group Brand Activation ManagerAo.Com Jun 2016 - Jun 2018Bolton, GbManaged a team of five in content creation and distribution as well as social and sponsorships management for activation of a brand in compliance with brand and retail KPI’s.Delivered strategic briefs to creative and activation teams for smooth execution of brand, retail, and sponsorship campaigns. Evaluated new partnership and sponsorship proposals, developed business cases, and report pitching opportunities to senior management. Interact with trade and performance marketing teams to confirm the alignment of brand and retail campaigns.
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Brand & Digital Consultant (Uk & Benelux)Sony Mobile Communications Jan 2013 - Jun 2016Minato-Ku, Tokyo,, JpI was responsible for marketing across the UK, Ireland and Benelux developing multi-channel campaigns to launch Sony’s flagship product portfolio with a focus on increasing brand awareness and market share.Defined and delivered advertising strategy for product launches, including TV, Outdoor, press, digital, content distribution, media partnerships, point-of-sale and PPC.Developed a partnership marketing strategy rooted in the passions of Sony Mobile's core target audience. Establishing opportunities to distinguish the brand from competitors and give Sonty a clear space to operate, including... - Tough Mudder & Men's Health: a partnership rooted in fitness, promoting key features of the tech. The campaign included naming rights, live activation, content and celeb influences and delivered a 31% uplift in awareness amongst target audience. - Made in Chelsea: designed to target a younger audience, presenting Sony as a desirable alternative to Apple. Combined product placement, talent & live activation and content creation to deliver 90% campaign recall and a 23% increase in salesManaged a network of agencies – creative, media, PR and retail – to develop and deliver launch strategies -
Media ManagerMediacom May 2012 - Nov 2012London, GbResponsibilities included brand and product communications planning and account management across Cancer Research UK and E.ON. I worked on a range of integrated solutions including a media partnership with Bauer Media including advertorials, celebrity endorsement, live on-air reads and commercial ad spots. -
Sponsorship ManagerE.On Uk Nov 2011 - Apr 2012Coventry, GbRegulated overall activities related to experiential and sponsorship channel management, generating brand advocacy and maximum commercial return across residential and B2B customers.• Created an effective event management strategy in alignment with requirements of multiple business units that supported the long-term strategic vision of company while clearly defining the strategy to team members.• Spearheaded a project regarding the development of a 3 years sponsorship strategy and activation plan in close collaboration with an integrated group of internal and external stakeholders. -
Senior Advertising Campaign ManagerE.On Uk Jan 2007 - Nov 2011Coventry, GbResponsible for the development and delivery of campaign strategies for consumer led-campaigns and E.ON’s sponsorship properties. Key campaigns• FA Cup Sponsorship: advertising and broadcast sponsorship activation with ITV, included idents, red-button content and digital amplification.• Ad-funded programme with Channel 4: “Home of the Future”. Including development of the shows content, online spin-off, and activation of assets.• Telegraph partnership designed to raise awareness of energy issues facing the UK. Included, print and digital content as well as a series of debates with influential voices on the issue.
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B2B Campaign ManagerE.On Uk Aug 2004 - Jan 2007Coventry, GbResponsible for the delivery of acquisition and retention campaigns targeting SME and corporate businesses.
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Direct Marketing Executive - Student PlacementE.On Aug 2004 - Aug 2005Essen, DeSupported the marketing activation team in the delivery of all campaigns allowing me to hone campaign management skills.
Daniela Federici Skills
Daniela Federici Education Details
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Marketing Week Mini Mba With Mark RitsonMarketing -
Cim | The Chartered Institute Of MarketingMarketing
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The Manchester Metropolitan UniversityMarketing Management
Frequently Asked Questions about Daniela Federici
What company does Daniela Federici work for?
Daniela Federici works for Calor Gas Ltd
What is Daniela Federici's role at the current company?
Daniela Federici's current role is Senior Marketing and Insights Manager.
What is Daniela Federici's email address?
Daniela Federici's email address is da****@****-uk.com
What is Daniela Federici's direct phone number?
Daniela Federici's direct phone number is +120876*****
What schools did Daniela Federici attend?
Daniela Federici attended Marketing Week Mini Mba With Mark Ritson, Cim | The Chartered Institute Of Marketing, The Manchester Metropolitan University.
What are some of Daniela Federici's interests?
Daniela Federici has interest in Social Services, Children, Environment, Education, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.
What skills is Daniela Federici known for?
Daniela Federici has skills like Integrated Marketing, Digital Marketing, Marketing Communications, Brand Management, Advertising, Marketing, Online Marketing, Media Planning, Sponsorship, Campaign Management, Online Advertising, Brand Development.
Who are Daniela Federici's colleagues?
Daniela Federici's colleagues are Ben Woolliss, Jamie Eastwood, Sarah Campbell, Vanessa Durber, Thomas Mann, Michael Buckland, Sundarbala Kumar.
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