Daniela Fernández Marañón Email & Phone Number

Santiago, Santiago Metropolitan Region, Cl

Santiago, Cl

Chile

As the Sponsorship and Planning Manager at the leading event production company in Chile, I am responsible for managing sponsorships and strategic partnerships. Our differentiating factor is our commitment to accompany brands throughout the entire journey. We establish and nurture close relationships with our sponsor brands, ensuring their success from agreement closure and throughout the entire duration. This approach applies not only to Lollapalooza but also to all musical events produced by Lotus.We create and implement customized strategies, based on a deep understanding of each brand's key goals, working together to achieve shared success.

Santiago, Santiago Metropolitan Region, Chile

I have extensive experience and expertise in the field of brand strategy. With a strong background in marketing research, I specialize in create effective brand strategies that resonate with audiences, utilizing consumer insights and data-driven approaches. My years of experience in marketing research have been instrumental in my ability to understand consumer behavior and trends, and I leverage this knowledge to help brands achieve growth, engagement, and long-term success by translating insights into actionable strategies.

Santiago, Chile

As the Head of Customer Experience, my expertise is in understanding and improving the customer journey at every touchpoint where customers interact with the brand. My role involves leading and managing research projects that assess customer experiences across different interactions.I'm skilled in collecting and analyzing data to gain insights into customer interactions and how satisfied they are, no matter where or how they engage with the brand. By using these insights to make practical recommendations, I assist my organization in improving customer satisfaction, building loyalty, and achieving overall success.I believe in working closely with teams from various departments to create strategies that address customers' problems and ensure their experiences are enjoyable across all points of interaction. I aim to bring about positive changes that strengthen customer relationships and improve our organization's results.

Santiago, Chile

In my role as the Marketing Science Head for Chile, I focus on using data-driven insights to improve our marketing strategies. I specialize in analyzing data to understand market trends, consumer behavior, and how our campaigns are performing.I work closely with teams to make sure we're using data to make smart decisions that help our business grow. Collaboration is key, and I'm committed to delivering results, encouraging innovation, and making our marketing efforts in Chile even better. Additionally, I collaborate with teams in various countries, with a special focus on partnering with MetLife in the United States.

Santiago, Chile

During my 4-year experience as a Senior Market Research Consultant at Movistar Chile, I played a crucial role within the marketing team, collaborating across departments and reporting directly to the Marketing Manager. My responsibilities extended beyond market research, allowing me to gain valuable experience in analysis and marketing strategy.My time at Movistar Chile has equipped me with the skills needed for cross-functional collaboration and data-driven decision-making.

Santiago, Chile

Research Director at Kantar Millward Brown with a solid background in market research. I have experience in designing, conducting, and analyzing research projects, specializing in providing practical insights for strategic decision-making.In my role, I lead and mentor research teams, ensuring that we maintain high-quality standards in data collection and analysis. I have a track record of developing innovative research methods and using advanced analytics to uncover valuable market information.Collaboration is a key part of my approach, as I work closely with clients to understand their unique challenges and goals. My goal is to deliver research solutions that meet and exceed expectations, helping organizations thrive in a competitive market.I'm passionate about the potential of research to inform and improve businesses.

Santiago, Chile

Development of projects related to quality service of major national companies, specifically customer satisfaction studiesDevelopment of mystery shopping studies throughout the process including, monitoring field work and result presentationsQuestionnaire design and measurement guidelines for clients of different fields such as healthcare companies, telecommunications companies, health institutions, among others.Supervision of field work for data collection through telephone calls and face to face studies.Elaboration of reports and presentations to inform the results of each study or investigation. This includes data analysis, detection of improvement opportunities for each company, insights and conclusions.Development of tools to enhance strengths identified by analysis, or to improve those indicators that have a high impact on the brand but they are evaluated with negative indicators.In charge of national projects such as the “Consumer Satisfaction Index”, which includes 15,000 cases each semester. This research measures the top brands in the country, distributed in over 25 market areas such as public transportation, retail, banking and finance, public services, health services, schools, electricity, pharmacy, telecommunications, etc.Client managing at an international level.

Postgraduate Studies: Consumer Behavior, Innovative And Integrated Vision On Consumption. New Definition Of Consumer Business Processes.

Organizational Psychologist, Thesis: “Subjective Value Of Money”.