Daniela M. Email & Phone Number

Berlin, De

Berlin, De

Berlin, Germany

-Work closely with Digital, Commercial Planning and Creative teams to coordinate timely go-live of all marketing assets, integrated campaigns and promotions on 5 websites across UK and EU Markets.-Maintain technical quality of the website ensuring a seamless sitewide customer experience. - Create new product collections and maintain existing collections based on different internal benchmarks and criterias. -Remerchandise website based on seasonality, variety and conversion tactics. -Stay up to date on digital marketing innovations and best practices and proactively provide recommendations.-Monitoring competitors to support strategic planning and future developments

Barcelona, Catalonia, Spain

Puig is a global company renowned for its extensive portfolio of fashion, beauty, and fragrance brands.-Assisting the team in creating a best-in-class shopping experience for leading beauty brands websites, including Carolina Herrera, Paco Rabanne, Jean Paul Gaultier, and Nina Ricci.-Creating curated editorial product selections to inspire customers during their shopping journey, boosting sales and conversion rates-Managing timely online releases of new products and promotions in line with brand strategy and market expectations-Analysing competitors to remain updated with ecommerce latest trends & tools, navigational updates and fashion trends-Collaborating with internal teams to enhance customer satisfaction and optimize processes.Contract via Webhelp

Barcelona, Catalonia, Spain.

I led global marketing strategies and communication for a sustainable luxury brand, overseeing e-commerce and cross-channel integration, including social media and email marketing. -Leading marketing initiatives across European, UK, and Emirates markets -Optimizing website content for a user-friendly design and intuitive navigation, leading to a better user experience- Conceptualizing, planning, and implementing brand storytelling, creative landing pages, product stories, engaging messaging on the website, ensuring a best-in-class shopping experience and top quality content results-Developing strategic marketing plans for key moments, seasonal promotions, and product launches - covering the entire marketing funnel.- Establishing visual strategies for Homepage, CTAs, PDP and ePDP, ensuring a intuitive and engaging experience.- Monitoring competitors to gather insights and implement strategies for optimizing user experience.- Identifying areas for improvement and proposing continued optimizations (ux, new features)- Analyzing KPIs and implementing data-driven improvements to enhance overall performance.-Developing strategies to drive organic traffic and elevate sales on the e-commerce through social media and newsletter- Leading a multicultural team and fostering a collaborative work environmentAchievements:-Integrated solid storytelling strategy across all touchpoints, leading to a noticeable increase in customer engagement- Optimized e-mail marketing strategy (MailChimp) by aligning content with customer interests, optimizing setup, A/B tests resulting in a notable 26% increase in open rates.

São Paulo, Brasil

Founded in Copenhagen, Pandora is the world's largest jewelry, renowned for its global presence. In this role, my tasks extended to leading marketing strategies, brand campaigns, celebrities relations and content tailored to the market to elevate brand's relevance in the market. I lead 360º marketing activities across on-line channels ensuring the highest level of execution.Top-line tasks:- Creating and executing audience-focused brand campaigns with brand amassadors, managing every stage of the entire project lifecycle from concept to execution and launch-Leading campaign production and photoshoot, collaborating daily Merchandising team and creative agencies to define aesthetics, storytelling, styling, product mix, locations and investments -Creating marketing project timelines and objectives-Delivering 360º final assets to various teams as the project owner, ensuring consistency across all channels and implementing best-in-class practices in accordance with global standards-Coordinating marketing strategies and product launches across different channels, synchronized with key global releases, ensuring brands' strategy -Developing innovative influencer marketing and social media strategies to showcase product launches, collections, and promotional vouchers. Collaborating with celebrities, engaging with over 60M users to drive traffic to the website.- Monitoring market trends to execute on opportunities, creating value linked to the strategy and stay ahead of the competition- Managing and allocating budgetAchievements:- Lead the first in-house brand campaign produced locally, that connected with the target audience on a deeper level, positioning the company as the second most profitable jewelry brand in the market. - Achieved a+30% increase in sellout for baseline products- Successfully lead a robust product launch, achieving a sellout of overstock within just 2 days of the activation

São Paulo, Brasil

I was thrilled to receive an invitation to rejoin the team, and I eagerly embraced the opportunity to come back to Pandora. In this role, I created and executed brand activations and communication plans within the market, strengthening local relevance and customer engagement.-Planning and coordinating 360° brand activations for global campaigns, product launches, and media plans in the market while adhering to global guidelines- Creating and executing plans for global partnerships activations with renowed brands like Disney, Harry Potter, Star Wars, and Millie Bob Brown, aiming collaborative brand experiences and expand customer bases -Negotiating and managing local partnerships with premium brands to drive in-store traffic, leveraging Gift-With-Purchase (GWP) strategies supporting local trading calendar-Managing projects by closely collaborating with various teams and agencies, ensuring the highest level of alignment to execute at excellence-Managing and distributing and allocating the budget for marketing activities.Achievements:-Led the launch project of the first market-focused brand campaign featuring renowned Brazilian actresses Paolla Oliveira and Camila Queiroz. Coordinated simultaneous events in Rio de Janeiro and São Paulo, attracting a large audience to top stores, providing a memorable brand experience, and achieving significant sales growth in year-to-date (YTD) performance.-Recognized for exceptional performance and dedication, I was promoted to lead the Brand Marketing initiatives and its challenges.

São Paulo E Região, Brasil

Driving brand strategy, activations, and communications for clients in the fashion and luxury sectors, with a focus on elevating their online presence.Top-lines tasks:-Responsible for client's strategy and leading execution of all performance based digital marketing efforts including: website optimization, e-mail, social media and influencer marketing- Developing creative campaigns and communication proposals to enhance the brand's online presence.- Leading the internal team and making related approvals.- Conducting research on global and local industry trends, competitors, and consumer behavior to stay informed and take strategic actions.Achievement: Improved digital performance, brand strategy, visual content and communication strategies for multiple agency clients, leading to the achievement of positive KPIs

São Paulo Area, Brazil

Proudly starting my journey in the dynamic fashion world, I was in charge of developing, managing, and executing brand activations, marketing strategies, product launches, exclusive partnerships, PR efforts, influencer campaigns, and various brand initiatives within a region.Top-line tasks:- Proactively creating innovative concepts for brand marketing activities, events and partnerships enhancing personalized experiences-Managing influencer activities, from research to selection, and aligning them with relevant proposals, including a key moment project that organically reached more than 200k in earned media -Building and maintaining a strong network and long-term partnerships with editors, stylists, influencers and industry experts- Identifying marketing opportunities by conducting market research to execute on future strategies- Providing organizational support for special projects and global brand initiatives, including renowned events like São Paulo Fashion Week- Working closely with the different teams and maintaining cross-functional communication- Creating reports and managing allocated budgetAchievements: -Elevated brand awareness and consideration in the region on a limited budget by delivering innovative marketing strategies, cultivating organic partnerships, and delivering personalized brand experiences to consumer -Secured and managed an exclusive in-store partnership between Pandora and Moët & Hennessy, strategically activating the collaboration at our top 10 stores, driving engagement and sales.-Secured and managed a brand activation during peak season, distributing 20 seedings to influencers through organic partnerships. This initiative resulted in an organic reach of over 200k in earned media and made a significant positive impact on sales ontributing to a successful Christmas campaign

Recife Area, Brazil

American Chamber of Commerce for Brazil is a non-profit institution that supports businesses and promotes economic development between Brazil and the United States. It provides networking events, advocacy support, and marketing resources to enhance brand visibility and drive business opportunities.Top-line tasks:-Maintaining and fostering relationships with key premium partners, by ensuring their satisfaction and actively enhancing brand awareness and experiences.-Managing partner's brand activations, media plans and business's strategic priorities to keep driving successful outcomes -Leading a team and fostering a collaborative environment-Maintaining and tracking budget allocationsAchievement: Retained and managed key partners, securing resources for local brand experiences, and achieving a 40% audience growth by hosting renowned speaker Ricardo Amorim, Forbes' 'Brazil's most influential economist,' resulting in heightened brand awareness and partner activation

Recife, Brazil

-Identifying and securing partnerships and sponsorships for company's initiatives by creating proposals, showcasing unique value propositions, and highlighting the benefits -Managing and overseeing marketing strategies for maximum brand partners visibility and engagement during the activation-Cultivating strong relationships with partner aiming long-term collaborations

Dublin, County Dublin, Ireland

Studied in a 6-month advanced English course in Dublin, Ireland, as part of an international exchange program. This experience aimed to enhance language skills, immerse myself in a new culture, and improve resilience, adaptability, and self-awareness.This experience equipped me with a global mindset, enhancing both personal and professional perspectives. Interacted with diverse cultures, contributing to a more interconnected worldview and a more inclusive global community - a valuable asset in my professional path as a marketeer.

-Conducting market research and analysis to identify trends, opportunities, and consumer insights.-Collaborating with cross-functional teams to ensure alignment and execution of marketing strategies.-Supporting the creation of marketing collateral, presentations, and promotional materials.-Reporting on the performance of marketing activities, providing insights for continuous improvement.

Recife, Pernambuco, Brazil

-Assisting key accounts and ensuring their satisfaction across all touchpoints-Managing contracts, invoicing, payment processing, and file administration to maintain efficient operations.-Collaborating with cross-functional teams to develop and execute endomarketing activations and employer initiatives

Recife, Pernambuco, Brazil

During my first internship, my responsibilities were focused on conducting customer behaviour analysis to gain insights into their preferences. I also assessed the performance of marketing strategies, product offerings, and services at the point of sale, identifying areas for improvement leading to positive relationships with store managers and delivering monthly feedback to enhance their performance and overall store success.

Certificate, Management Of Fashion And Luxury Companies

Certificate for Management of Fashion and Luxury Companies Key industry pillars – brands, products, retail, global perspectives.

Bachelor'S Degree, Business Administration And Management