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Daniela Hernandez, Ms is listed as Media Analytics Manager at a4 Advertising at a4 Advertising, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Daniela Hernandez, Ms.
Daniela Hernandez, Ms previously worked as Insights Manager, Media Analytics at A4 Advertising and Senior Digital Marketing Strategist at Sailthru. Daniela Hernandez, Ms holds Master Of Science - Ms, Marketing Analytics & Strategy from Fairfield University.
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A data-driven professional experienced in harnessing the descriptive power of analytics to generate insights and trends from data, making it actionable and creating value. I have a strong background in customer and audience insights, marketing analytics, data transformation, advertising solutions, and measurement strategy with an interest in innovative technologies. I am a trailblazer at heart who stays on the cutting edge through consistent learning, research, and curiosity. Beyond my work, I am passionate about diversity and inclusion in the workplace, and the modernization of tech in media and entertainment. Off the clock, I love running, reading, traveling, reviewing films, and discovering new cuisines and restaurants. I have completed three races (Disney's Wine and Dine Two-Course Challenge, Brooklyn Half, and counting!). I spend my downtime indulging in a curated collection of media and health podcasts, contemporary fiction novels, TV series, and movies. Currently an Insights Manager at a4 Advertising with a forthcoming Master's Degree in Marketing Analytics.
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Long Island City, New York, US
- Provide custom client insights across advanced multi-touch attribution and media mix modeling, tune-in analytics, and multi-screen viewing behavior.- Create and deliver compelling data driven presentations/dashboards with actionable insights for clients and internal teams.- Serve as a thought leader and day-to-day point person for growing client practice.
Nashville, Tennessee, US
- Ran quantitative and data-driven “deep dives”, developed strategic roadmaps, tested plans, and presented recommendations to C-level stakeholders across our e-commerce and publishing clients- Built robust frameworks to guide our customers on optimization tactics ranging from industry benchmark reports to consulting on best practice guides- Leveraged.
Pleasanton, California, US
- Designed strategic program roadmaps for corporate client teams to derive optimum value from the Medallia Experience Cloud (MEC) to develop strong client relationships through technical delivery excellence while adhering to weekly cost-based and hours-based budgets- Leveraged deep technical understanding of Javascript, HTML, CSS, and XML to configure the.
Queens, New York, US
- Responsible for leading and executing assigned initiatives impacting enterprise processes and customer experiences (CX) - Primarily focused on process diagramming and improving the interactions between the business and customers from the customers’ perspective — and across the entire journey they have with the business
Queens, New York, US
- Supported the administration of the Voice of the Customer (VoC) program- Utilized the Medallia platform to extract customer experience data and compiling it into actionable reports for stakeholders and departmental managers to use- Engaged stakeholders from different operations units to gain insights into customer pain points and identify potential.
Queens, New York, US
- Conceptualized, strategized and pitched, the project "Low-cost Broadband Program", which helped in bringing new and creative ideas to the company, which was among the top three ideas created by the intern groups. - Developed data models and workflows on Alteryx to draw insights on customer demographics and activity on different payment channels..
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Daniela Hernandez, Ms works for a4 Advertising.
Daniela Hernandez, Ms is listed as Media Analytics Manager at a4 Advertising at a4 Advertising.
Daniela Hernandez, Ms is based in New York City Metropolitan Area, United States, United States while working with a4 Advertising.
Daniela Hernandez, Ms has worked for A4 Advertising, Sailthru, Medallia, and Altice Usa.
You can use AeroLeads to view verified contact signals for Daniela Hernandez, Ms at a4 Advertising, including work email, phone, and LinkedIn data when available.
Daniela Hernandez, Ms holds Master Of Science - Ms, Marketing Analytics & Strategy from Fairfield University.
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