As a Senior Director Global Growth Marketing at eXp Realty, I lead the marketing strategy and execution for the world's fastest-growing, cloud-based real estate brokerage in over 20 countries.

Responsible for all marketing activities for Sotheby’s International Realty in Latin America and the Caribbean, and in charge of developing, implementing, and managing global marketing programs to service affiliated companies in 72 countries.

Responsible for all of public relations activities for BVLGARI in Latin American and the Caribbean. In charge of securing and increasing press coverage in both local and major pan regional media for all product categories including jewelry, watches, accessories, fragrance, skincare, and hotels. Thorough understanding of the Latin American market, constructively customizing the brand’s global PR strategy for the specific characteristics of the region. Management of press representatives from local franchises; effectively communicating the brand’s PR goals and objectives, their roles and responsibilities as press reps for their region, providing them with the necessary tools to successfully reach these goals, and assisting them with the planning and execution of local press events. Deliver constant support to wholesale clients and local brand managers.

Handled Sales and Development of high-end women’s apparel and accessories brand MaxMara for the Latin-American and Caribbean markets. Carried out seasonal sales campaigns by organizing several sample collections under the MaxMara label, achieving established budgets, following company’s guidelines, and meeting clients’ needs.Developed visual merchandising guides for all the franchises providing constant customized support and assistance through detailed presentations, daily communication with clients, on-site staff training, and shop reorganization.

Developed, coordinated and implemented public relations activities for fashion related clients to support marketing efforts in an integrated manner. Generated local, national, and international press, identified target audiences; demographics, consumer profiles, and historical media results to develop winning tactical PR plans. Created and distributed press materials for product launches, trend stories, designer profiles, and special events. Acted as liaison between clients, field associates, stylists, media, celebrity publicists and corporate staff. Synchronized photo shoots, fashion shows, trunk shows, trade shows, sample sales, and other company events. Served as spokesperson as needed. Resolved crisis situations and media issues. Successful in building top-performing team that directly impacted bottom line.