Daniela Garcia Sterling Email & Phone Number

Bogotá, Co

Chicago, Illinois, Estados Unidos

- Influencer Growth Program: Designed and executed a program with 50+ influencers for Lent 2024, amplifying Hallow's presence in LatAm, especially Colombia, through partnerships with key communities.- Advent Growth: Achieved 91,000 joiners in the Advent Challenge (2.78x YoY), with 4.1x growth in LatAm and 2.34x growth in Spain, while contributing to 2.5x YoY increase in trials and 3.5x more installs in LatAm.- Pray40 Success: Engaged over 138,000 Spanish-speaking users in the Pray40/Cuaresma 2024 Challenge.- Social Media Growth: Increased Instagram followers from 20,000 to 200,000 in just 18 months.- Subscription Growth: Contributed to a 322.44% YoY increase in subscription trials through data-driven strategies and impactful Spanish-language content.- Team Leadership: Co-led the Growth Hackers program, iterating over 20 ads weekly, focusing on creative and ad performance.- Content Innovation: Managed growth, design, influencers, and copywriting while driving innovation across Hallow’s LatAm operations.- Spanish Content Strategy: Ensured optimized translations and IP management, expanding accessibility for global Spanish-speaking users.- PR Milestones: Launched Hallow’s first PR initiative, securing coverage on major TV networks in Colombia and Mexico for the Lent 2024 campaign.

Colombia

Responsible for maintaining and improving the public image of MO, through PR, Comms and Marketing activities. • Responsible for the planning and execution of the internal and external communication strategy• Expanded participation in the most important fintech-related events • Led the communications and marketing team activities focused on product releases• Communications strategy for leader’s ‘personal brand’ through key messages on social networks and storytelling in pitches• PR drafting to inform industry and journalists of campaigns, product releases, points of view, thought leadership, awards, projects, and other announcements.• Responsible for submissions (awards, accelerator programs, studies, rankings) to ensure the best work and company are submitted for the right recognition• Manage media relationships mainly in Colombia and LATAM region • PR strategy to achieve brand awareness and recognition nationally and internationally (LATAM, USA and Europe), as well as directed to the Series A funding round for the first semester of 2022

Bogotá, Capital District, Colombia

Colombia

• Marketing Planner líder del sector Private Client Services para EY LATAM North.• Responsable de las acciones GoToMarket de las líneas Tax, Law y Energy de EY Colombia.

Bogotá D.C., Colombia

• Diseño, planeación y lanzamiento de plataforma de Experiencia• Manejo de redes sociales (Facebook, LinkedIn, Twitter)• Planeación, desarrollo y ejecución de campañas publicitarias• Encargada de desarrollo y lanzamiento de la “Nueva Marca”• Creación de contenido de material de mercadeo (comunicados de prensa)

Bogotá D.C., Colombia

• Responsable por las comunicaciones internas y externas de la compañía• Manejo de las redes sociales (Facebook, LinkedIn, Twitter)• Planeación, desarrollo y ejecución de campañas publicitarias• Creación de contenido de material de mercadeo• Directora de material audiovisual

Bogotá D.C., Colombia

• Planeación de estrategias y actividades para generar experiencias de consumo del ordenador Vaio y Microsoft

Máster En Comunicación Y Responsabilidad Social Corporativa, Communication And Media Studies

Comunicadora Social - Periodista