Daniela González Dávalos Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

In my role as a Product Marketing Manager at Tribal, my primary focus was crafting product-related communications for internal and external stakeholders. Additionally, I played a key role in mapping our product positioning, providing valuable insights for our sales and customer success teams to understand our performance relative to other companies. Some of my main responsibilities were:- Collaborate with the product team to design a company-wide framework to prioritize and communicate product releases both externally and internally.- Created utilization campaigns based on company analytics to improve product adoption.- Developed competitive intelligence documentation for company-wide use.

Global, Cn

In my role as a Marketing Senior Analyst, I transitioned from collaborating across all three DiDi Food verticals (users, restaurants, and couriers) to exclusively focusing on the national-level marketing strategy for couriers. Key activities included:- Strategizing, developing, and successfully executing nationwide marketing campaigns for DiDi Food couriers, resulting in a significant increase in customer acquisition and order volume.- Serving as the primary point of contact for all initiatives related to the education and training of couriers in the DiDi Courier App, leading to improved courier performance and enhanced customer satisfaction.- Collaborating with the couriers' operations team to conceptualize and launch a series of innovative loyalty initiatives, resulting in a notable increase in courier engagement and retention rates.

Global, Cn

When I transitioned to a full-time role, DiDi Food's operations had scaled nationally, as well as team efforts. As an Analyst during this period, my main responsibilities included:- Drive customer engagement and boost sales by effectively communicating daily promotions to DiDi Food users in the North & South region through targeted push notifications and compelling in-app messages.- Collaborate proactively with the restaurant operations team to create and monitor captivating in-app banners, promoting discounts from relevant restaurants in the North & South region, resulting in increased order volume and heightened customer satisfaction.- Identify and analyze customer pain points related to restaurants and couriers, leveraging insights to plan and implement targeted initiatives with the operations team, resulting in enhanced customer satisfaction and loyalty.

Global, Cn

I had the privilege of joining the North & South team at DiDi Food in week 5 post-launch. Throughout my internship, I undertook the following key responsibilities:- Took ownership of Push and SMS notifications for the North & South region.- Collaborated in the successful expansion of 15+ cities in the North & South region at the onset of the COVID-19 pandemic.- Established and maintained a structured cadence for courier communications both within the app and through outbound channels.

Vigo, Galicia / Galiza, Es

I had the opportunity to work with Converfit, a Spanish startup agency under Microsoft Ventures, specializing in artificial intelligence solutions for marketing and e-commerce. Throughout the semester, my primary responsibility was to establish the company's presence in the Mexican market. Key activities included:- Adapting the company's business model for the Mexican clientele.- Daily creation and updates of the database for Mexican companies.- Collaborating across departments to align efforts with the company's objectives.- Scheduling and conducting videoconference meetings with potential clients to promote the tools and services.- Holding weekly meetings with existing clients to collaboratively explore potential business plans.

México D.F., D.F, Mx

I was part of ProMéxico, a subdivision of the Secretariat of Economy dedicated to promoting international trade and investment. In this role, my main responsibilities included:- Assisting and guiding Mexican businesses through exporting procedures and internationalization projects.- Aiding international businesses in their projects related to investing in Mexico.- Collaborating on the execution of various events and activities.

Following my semester abroad in Beijing, China, I secured an internship at the Embassy of Mexico in Tokyo, Japan. Throughout the summer, I actively contributed to various projects, including:- Collaborating with the cultural section to organize and execute events.- Initiating and developing the library's database.- Supporting the promotion of the 130-year diplomatic relations between Mexico and Japan.

Bachelor'S Degree, International Business

Exchange Program, International Marketing

Exchange Program, Chinese Business And Cultural Studies

Certificate, Business Ethics

High School Exchange Program