Create structures and processes so that innovation can happen in the organization.

Conduct workshops for brainstorming, ideation and strategy development.

Plan and conduct user research and usability testing. Create user stories, personas, customer journeys, business models, prototypes and storyboards.

-Led creative photography styling standards, strategy, concept and execution of all new advertising and promotional elements for European fashion brands: MNG, Max Mara, Woman Secret, Adolfo Dominguez, Cortefiel and Springfield. -Directed and developed brand identity for LINE UP Trends a fashion & lifestyle publication. -Ensured accuracy and consistency of all brand assets throughout the production process.-Oversee logistics and design for fashion industry events to promote latest collections to buyers and the media.-Created brand positioning and managed production logistics for numerous marketing campaign including runway shows for 2,000 plus attendees.-Plan and manage all aspects of the events in advance and onsite including vendor selection, contract negotiations as well as client and sponsor relations.

-Art director for Pepsi International account working with brands such as Aquafina, Gatorade, Mountain Dew and Sierra Mist. -Designer and art director for the rebranding team for Sierra Mist and the re-launch of its reinvention campaign and marketing strategy. -Responsible for directing photo-shoots for print and digital campaigns, concept development for radio/ TV spots, event promotion and in-store print advertising.

-Designer for a multi-product licensing and manufacturing company specialized in accessories and development of fashion driven brands. Responsibilities included logo and brand development, assisting in product photo-shoots, post production and art direction for lifestyle photo-shoots. -Developed the company's brand promotion for events such as London Edge (London UK), MAGIC 2013 (Las Vegas) and Fashion Week (NYC) in collaboration with fashion labels such as Alexander Wang.

-Design Intern for fashion public relations firm and led the design of the company’s re-branding. -Worked at Piti Uomo Fashion Week in Florence assisting on documenting events and building client relations.