Daniela Gonsalves Email & Phone Number

Remote

• Support all visual merchandise related graphic retailer updates and animations across global accounts
• Create and manage planograms
• Retailer presentations
• Liaise with Sr. Manager, Visual Merchandising to build global VM strategy and execute on these plans
• Work with Sales team to initiate planograms and assortments
• Maintain, update, and create dielines for VM graphics, price rails, and shelf strips for each launch required at Sephora US, Sephora CAN, Sephora x Kohls, Ulta, Ulta at Target, and international retailers.

Savannah, Georgia, United States

• Responsible for student, presidential, academic, conferences and community events.
• Manages coordination and implementation of multiple events and conferences simultaneously.
• Creates unique event ideas, concepts and décor models.
• Maintains photo archives, inventory and organization of event supplies.
• Develops project plans, production timelines and budget.
• Ensures appropriate marketing and public relations for events.

Miami, Florida

• Develop new door opening planograms based on branded guidelines.
• Work directly with internal store designed to ensure VM/SD alignment of new doors & renovations.
• Work directly with branded project manager and visual merchandising administrator to provide VM estimates and ensure on-time delivery of new door VM elements.
• Develop subregional monthly VM guidelines based on guidelines provided by the brand and distribute them to field teams.
• Obtain pictures and provide feedback to the top 30 doors on a monthly basis.
• Meet weekly with the marketing team to maintain alignment and provide visual merchandising and creative support as needed.

Miami/Fort Lauderdale Area

• Prepare graphic layouts such as signage and communication strips using Illustrator & InDesign.
• Design large scale airport advertising campaigns and art direct multiple projects (at once), including digital stills, advertisements, posters, banners, etc.
• Render graphics using Photoshop/Illustrator.
• Maintain communication with NYC Global Merchandising Directors and drive weekly status calls.
• Perform administrative tasks including working in Excel with the guidance of the branded visual merchandiser.

Greater New York City Area

Assisted in, local display setup & removalResearched and Developed ideas for innovative display installationAltered lightbox sizingDeveloped event set-up plansArranged planograms

Caracas, Venezuela

Caracas, Venezuela