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Results driven & customer focused executive with extensive international experience of leading high potential teams to achieve financial KPIs, operational goals, with a cohesive team performance and hence delivering a solid success in the market.A proven track record of driving: recurring sales, market share, brand equity and brand positive sentiment, operational levels enhancement and driving growth on EBITDA and returns in diverse multi-national corporations.Over 16 successful years at McDonald's, he led the company's core business: building recurring sales in a very competitive F&B retail environment, enhancing operations and customer satisfaction, building solid partnerships with franchisees, optimizing restaurant portfolio management, and driving enduring profitable growth in the company's operating income.He was appointed by Five Guys JV in February 2016 as Head of Country to build the business in France, Spain and Portugal – with the objective of becoming the #1 brand in the new ‘BETTER BURGER’ category and transforming the burger market landscape.
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Head Of Spain And PortugalFive Guys EuropeMadrid, Es
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Head Of Spain & PortugalFive Guys Europe Apr 2018 - PresentLondon, London, Gb• Led the successful expansion of Five Guys brand in Spain and Portugal, opening +40 restaurants in multiple cities.• Recruited and developed a passionate team of over 1,600 employees who embody the brand's values.• Implemented innovative strategies to ensure consistent growth and success in the competitive QSR industry.
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Head Of Spain & FranceFive Guys International Feb 2016 - Apr 2018Amsterdam, Noord-Holland, NlLed the launch of Five Guys in Spain & France, following Five Guys’ successful launch in the UK (where the brand now today +100 restaurants) on 4th July 2013. From its first restaurant in Continental Europe, in Paris (August 2016) Five Guys was operating 8 restaurants in France and 5 in Spain by April 2018 - all company owned – with a pipeline to reach +30 Five Guys by the end of 2018. Five Guys’ rapid growth in Continental Europe is driven by the growing number of Five Guys fans who love fresh, made for you, customizable quality handcrafted burgers&fries – and who are creating the new "Better Burger" category. -
Regional Vice President - North Center RegionMcdonald'S Corp. Aug 2007 - Jan 2016Chicago, Illinois, UsApril 2008, Daniel took the role of VP Business Leader for the North Center Region in Spain (16 M potential customers). After full operational and management training in the field, he became responsible for operational excellence management, franchising strategy, accelerated store openings, on-time people resourcing, HR practices and training, revenue management and P&L optimization across more than 150 restaurants.Daniel was a key player in the McDonald ́s Spain Board of Directors. He reported into McDonald ́s Spain CEO.As part of the McDonald’s team, Daniel increased the total sales of the Business Unit by more than 70% and doubled annual operating income (US$30M). -
Marketing, Communications & Business Insights VpMcdonald'S Corp. Feb 2003 - Aug 2007Chicago, Illinois, UsDaniel joined the Spanish Management Team in 2003, combining national accountability in Spain with international responsibility for Marketing & Communications for Southern Europe.Under his leadership, Spain was actively involved in all international marketing and brand forums, and played a key role in the 2003 "I ́m lovin ́it" full brand relaunch.One of his key achievement over this period was the increase in Like-for-Like sales results by more than +20%, in a highly competitive "Quick Service Restaurant" market, as well as significant improvements in brand perception.
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Southern Europe Marketing And Comms DirectorMcdonald'S Corp. Feb 2000 - Jun 2005Chicago, Illinois, UsDaniel joined McDonald´s European Management Team in 2000, as Southern Europe Zone Marketing & Communications Director. He was recruited through an international talent search program, identified by McDonald´s as a "Fast Track High Potential" recruit, and invited to join the Golden Arch Corp. That same year, he relocated with his family to Nice (France) as one of the founding members of McDonald's new Southern Europe Management Team, reporting into the Southern Europe President, with responsibility for brand protection and sales goals across 1,000+ restaurants in Spain, Italy, Portugal, Belgium, Netherlands, Switzerland, Greece & Morocco.He led the “BSE European internal task force” (Mad cow crisis) and drove a massive turn around in brand engagement and sales across Europe, with most countries showing positive like-for-like sales within a few months. In 2002, he was appointed internationally as Leader for the European Happy Meal Business, achieving sales of over 350M toys in a single year across Europe.
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Group Account DirectorLeo Burnett Mar 1998 - Feb 2000Chicago, Illinois, UsDaniel was hired by Leo Burnett where he managed a range of multinational clients, but with a special focus on McDonald's.. At the time the account was facing poor business results and a lack of trust from the client side and franchisees ́community, and he successfully turned the business and relationship around. Leo Burnett Spain retained the account for many years thereafter. -
Account DirectorRuiz Nicoli Wcrs Mar 1993 - Feb 1998London, London, GbDaniel was recruited by this advertising multinational to lead 3 key clients and deliver a number of very challenging projects:1) Development and launch of the first Spanish cell phone network offered by Telefónica: Moviline and, later, Movistar; 2) Toyota/Lexus: national launch of Avensis among others; 3) United Distillers: Spirits were beginning to face restrictions on mass media advertising, and Daniel had the challenge of delivering marketing messages to key targets via new channels (on premises, new media, etc.).These clients continued to work with the agency for many years after Daniel’s departure. -
Account ExecutiveJ. Walter Thompson Worldwide Sep 1990 - Feb 1992New York, Ny, UsDaniel was recruited by JWT United Kingdom as part of a Fast Track Recruitment Program. He started as a junior account executive @ JWT H/O in London and was then transferred to Madrid. In the Spanish office he worked for clients such as Repsol Oil Company and Kraft General Foods.
Daniel Agromayor Skills
Daniel Agromayor Education Details
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Universidad Pontificia ComillasEuropean Business Administration -
Universidad Rey Juan CarlosGeneral
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Middlesex UniversityGeneral
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Eisenhower High School, Utica (Michigan - Us)High School - Senior Year
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Universidad Rey Juan CarlosSocial Sciences
Frequently Asked Questions about Daniel Agromayor
What company does Daniel Agromayor work for?
Daniel Agromayor works for Five Guys Europe
What is Daniel Agromayor's role at the current company?
Daniel Agromayor's current role is Head of Spain and Portugal.
What is Daniel Agromayor's email address?
Daniel Agromayor's email address is da****@****ica.net
What is Daniel Agromayor's direct phone number?
Daniel Agromayor's direct phone number is 626 67*****
What schools did Daniel Agromayor attend?
Daniel Agromayor attended Universidad Pontificia Comillas, Universidad Rey Juan Carlos, Middlesex University, Eisenhower High School, Utica (Michigan - Us), Universidad Rey Juan Carlos.
What are some of Daniel Agromayor's interests?
Daniel Agromayor has interest in Social Services, Children, Environment, Poverty Alleviation, Health.
What skills is Daniel Agromayor known for?
Daniel Agromayor has skills like Leadership, Management, Business Strategy, Operations Management, Strategic Leadership, Team Leadership, Marketing Strategy, Marketing, Retail Category Management, Marketing Communications, Digital Marketing, Digital Strategy.
Who are Daniel Agromayor's colleagues?
Daniel Agromayor's colleagues are Kevin Streety, Ikrom Soriev, Robert Marius Matieș, Michele Ammendola, Craig Symons, Bastian Bauermeister, Wayne Gilmore.
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