Daniela Hardy Castillo Email & Phone Number

Ciudad De México, México

Quito, Ecuador

- Responsible for Still Beverages Business Development, in Ecuador working with direct collaboration with bottlers to find issues and opportunities, analyzing sales volume, share, pricing, and competitor’s reports in order to take fact based decisions and implement strategies, plans, and initiatives to strengthen our local position and capture growth opportunities in the long and short term- For short term assure business continuity supply through coordination of S&OP within the Coca… Show more - Responsible for Still Beverages Business Development, in Ecuador working with direct collaboration with bottlers to find issues and opportunities, analyzing sales volume, share, pricing, and competitor’s reports in order to take fact based decisions and implement strategies, plans, and initiatives to strengthen our local position and capture growth opportunities in the long and short term- For short term assure business continuity supply through coordination of S&OP within the Coca Cola System and for long term assure investments to build capabilities (RTM, new productions lines, innovation technologies or improvements, cost reductions) to strengthen competitive advantages to evolve Still Beverages Market Position.Achievements: Recognized several times in “Celebrating You” Platform (Coca-Cola Kudos Platform) for Empowerment and V 1.0, 2.0, 3.0 / 2018 Bottler’s Special Recognition as Best Stills Franchise Operation and Best Improvement in Stills / Achieve 2018 business objectives: +11% vs AA in Net Rev, +10.8% vs AA in Vol, +0.9 pts SOV, +1.4 pts SOM Show less

Ciudad De México Y Alrededores, México

- Responsible for supporting brand development and ensuring the implementation of brand plans to continue growing water business in Brand Love and Brand Value.- Responsible for Essential Nutrition Platform (Juice & Nectar mainstream line): Identifying issues, trends and opportunities; initiating, assessing and interpreting data: Volume, brand contribution, brand execution and brand love.- Leading innovation projects (CIF) and work with multifunctional teamsAchievement:… Show more - Responsible for supporting brand development and ensuring the implementation of brand plans to continue growing water business in Brand Love and Brand Value.- Responsible for Essential Nutrition Platform (Juice & Nectar mainstream line): Identifying issues, trends and opportunities; initiating, assessing and interpreting data: Volume, brand contribution, brand execution and brand love.- Leading innovation projects (CIF) and work with multifunctional teamsAchievement: Coordinate and Execute Del Valle Promotion “Gana y Muevete”, a chance promotion that requires SEGOB authorization and Del Valle Nutri Vegetales Launch on December 17. Show less

Ciudad De México Y Alrededores, México

- Setting and Managing priorities between 3 different bottlers- Developing a direct collaboration with bottlers to find issues and opportunities in local markets analyzing sales volume, Nielsen, pricing, and competitor’s reports in order to assist decisions based on facts and implement strategies, plans, and initiatives to strengthen their local position in the long and short term- Leading, negotiating, and Influencing KO strategies and the BP Plans to be implemented on Bottler… Show more - Setting and Managing priorities between 3 different bottlers- Developing a direct collaboration with bottlers to find issues and opportunities in local markets analyzing sales volume, Nielsen, pricing, and competitor’s reports in order to assist decisions based on facts and implement strategies, plans, and initiatives to strengthen their local position in the long and short term- Leading, negotiating, and Influencing KO strategies and the BP Plans to be implemented on Bottler territories working with cross-functional teams- Working closely with the bottler to improve internal processes in order to maximize speed and effectiveness in response to changing market conditions and enhance Capabilities and RTM.Achievements: Legacy Cup winner in 2014 with Colima and in 2015 with Rica Show less

Ciudad De México Y Alrededores, México

- Responsible for supporting brand development and ensuring the implementation of brand plans to continue growing water business in Brand Love and Brand Value.- Responsible for the Single Serve Purified water portfolio: Identifying issues, trends and opportunities; initiating, assessing and interpreting data: Volume, brand contribution, brand execution and brand love.- Responsible for the sustainability initiatives of the brand through packaging innovation and brand strategy… Show more - Responsible for supporting brand development and ensuring the implementation of brand plans to continue growing water business in Brand Love and Brand Value.- Responsible for the Single Serve Purified water portfolio: Identifying issues, trends and opportunities; initiating, assessing and interpreting data: Volume, brand contribution, brand execution and brand love.- Responsible for the sustainability initiatives of the brand through packaging innovation and brand strategy. Example: Plant Bottle, Dale Vuelta (Lightening), Reuse of Recycled Pet. - Leading innovation projects (CIF) and work with multifunctional teams (1.2Lts Upsize and 50% Recycling) - Contributing in cross functional teams with IMC, CCL, finance and franchise leadership initiatives.Achievement: Record SOM in Volume and Value FY 2013 in Ciel Single Serve with 37.1%, achieving leadership and 1st time beating Bonafont (ARMS - Nielsen). Show less

- Responsible for volume sales and accountable for the correct implementation of business plan initiatives for all NCB's Brands (Non-Carbonated Drinks) for the Center Region and assist to develop commercial strategy for Juice & Nectars and Fruit Still Drinks categories.

- Lead innovation/activation projects deployment (develop and execute) using funds efficiently to achieve measurable objectives. - Monitor and evaluate brand performance to recommend and execute appropriate ways to improve brand equity. - Implement integrated activity schedule ensuring consistency with communication strategy. - Accountable for the analysis of brand performance by evaluating performance of national support activities and in-store implementation against… Show more - Lead innovation/activation projects deployment (develop and execute) using funds efficiently to achieve measurable objectives. - Monitor and evaluate brand performance to recommend and execute appropriate ways to improve brand equity. - Implement integrated activity schedule ensuring consistency with communication strategy. - Accountable for the analysis of brand performance by evaluating performance of national support activities and in-store implementation against measurable objectives.- Assist in development of brand marketing plan by understanding brand performance and identify key issues and opportunities. - Work with agencies (Advertising, market research, PR…) and sales. - Operation management (interact with other departments for on-going projects, competitors, budget phasing, media plan tracking...). Show less

- Development and implementation of the marketing plan: product management, market analysis, sales forecast, anual budget, advertising, POP material, price strategy and public relations. - Analysis of category, sell in, sell out and competitors to detect business opportunities for the brand.- P&L Management to evaluate the profitability of the projects

- Coordination of design and production of POS material for different Brand launches, like Dermo Expertise, Body Expertise, Coloración L’Oréal París y Men Expert.- Responsable of Budget and buy of POS material.- Development of good suppliers in terms of cost and service. Full knowledge on materials, quantities, measures and requierments of our customers to produce functional POS material.Achievements:- Considerable savings because of develop new proposals for the… Show more - Coordination of design and production of POS material for different Brand launches, like Dermo Expertise, Body Expertise, Coloración L’Oréal París y Men Expert.- Responsable of Budget and buy of POS material.- Development of good suppliers in terms of cost and service. Full knowledge on materials, quantities, measures and requierments of our customers to produce functional POS material.Achievements:- Considerable savings because of develop new proposals for the brand through the standardization of POS materials.- Introduction in new POS, because of having POS material according for each customer. Show less

Follow up animations for L’Oréal Makeup and L'Oreal Dermo Expertise for Liverpool department store and the design of corners for new openings.

Diplomado, Marketing Interactivo

Maestria, Mercadotecnia

Diplomado, Gestion Estrategia Del Trade Marketing

Diplomado, Gerencia De Marca O Producto

Licenciatura, Diseño Industrial

Activities and Societies: Equipo Representativo Futbol Soccer Femenil

Certificacion Internacional En Coaching Transformacional (Life/Excecutive Y Equipos)

Programa único que cuenta con doble acreditación ICF y Conocer. Es un ACTP (accredited coach training program)