Daniela Hodgkins Email & Phone Number

Boston, Ma, Us

Somerville, Ma, Us

Leading the team of channel managers that drive indirect sales in the Americas.

Somerville, Ma, Us

Developed channel sales for Formlabs in international markets: ANZ, SEA, India, Latin America.

Natick, Ma, Us

- Manage the marketing activities conducted by 13 distributors in Eastern Europe, the Middle East and Asia Pacific to ensure alignment with corporate branding and sales goals.- Manage annual marketing planning process for all distributors by analyzing marketing plans, making recommendations, ensuring alignment with corporate goals and priorities, and running meetings and discussions with distributors.- Manage and implement marketing reimbursement (co-op) program for reseller/distributor marketing activities.- Develop guidelines and policies for how MathWorks and the international channels engage with one another. - Drive international channel engagement in MathWorks social media activities.- Manage international channel webinar program by recommending content based on channel and corporate priorities, coordinating with MathWorks engineers to make content available, overseeing webinar set-up and internal lead-routing process, and analyzing results.- Travel to distributor/reseller offices to meet with marketing and sales teams to foster the relationships and move projects forward.

Cambridge, Cambridgeshire, Gb

Responsible for developing sales and marketing strategies to drive awareness and revenue within the Americas. Recruit, onboard, set sales targets and price strategy for each partner and support their sales initiatives. - Increased revenue by 317% in Latin America since Q1 2010- Achieved 20% YOY growth in 2012 for Canada by implementing new strategies - Created a sales incentive program to encourage partners to exceed sales target, which resulted in 15% additional revenue- Perform market research to assess market conditions and competitors activities to drive offering enhancement- Work closely with product managers to increase awareness of new product portfolios in the channel regions- Administered product training to distributors and visit customers with partners to learn more about customers needs and uncover opportunities

Cambridge, Cambridgeshire, Gb

Marketing coordinator for Argentina, Brazil, Chile, Mexico and Canada.

San Francisco, Ca, Us

Responsible for managing Autodesk’s largest Brazilian distributor by providing them with a variety of pre-sales and post-sales services to ensure optimal customer service and product delivery- Managed two South American distributors and multiple resellers by providing inside sales support, licensing, customer support, and other related inquires - Trained distributor via webinars on self-service order entries to help optimize processes and reduce overall operational costs - Conducted weekly audits of orders processed by reps to ensure correct shipment of products and reduce delivery errors - Contributed to successful implementation of a program to combat software piracy- Completed the Autodesk “leadership-program” for managers to develop personal skills

San Francisco, Ca, Us

Responsible for supporting all aspects of purchasing for North and South America including booking revenue for products, subscriptions, renewals, and product delivery - Managed all major North and South American accounts for the manufacturing, infrastructure, building, and media & entertainment product lines- Ensured a high-level of customer satisfaction by responding to and resolving inquiries while maintaining electronic record of returns, product enhancements, and pricing history- Communicated and worked directly with the local sales office to obtain approvals for returns or credits

Master Of Business Administration (Mba)

Bachelor Of Arts (B.A.), Social Communication