Daniela Högerl Email & Phone Number

Munich, BY, DE

München

Building up a strong Employer Brand for BestSecret which is one of the fastest growing fashion tech businesses in Europe. As Senior Employer Branding Manager I am responsible for our Talent Management Strategy (e.g. Employer Value Proposition Development, Persona Marketing, Sourcing Strategies, University Marketing, Recruiting- and Image events, Social.

München, Bayern, Deutschland

Responsible for all strategic, creative and operational issues of client(s) with regard to employer branding and HR marketing strategies. Holistic project management and establishment of new collaboration structures. Responsible for the quality and profitability of all services as well as the identification of client’s bottlenecks and provision of adequate.

München Und Umgebung, Deutschland

• Main contact and strategic partner of international key accounts from different industries regarding internal and external communication strategies and planning. Responsible for reporting and KPI tracking on a global.
• Leading multiple agencies in an international agency network to implement… Show more Main contact and strategic partner of international key accounts from different industries regarding internal and external.
• Leading multiple agencies in an international agency network to implement a joint international communication and content strategy for the client
• Development of a global reporting dashboard to provide the client with campaign results from different regions automatically on a daily basis incl. visualization of the data
• Development of an Employer Brand Cockpit to make the effecitveness of external Employer Branding on strategic recruiting and company goals measurable and evaluate room for improvement. Benchmarking against competitors.
• Development of internal communication strategies for specialist departments to promote their activities on internal corporate channels incl. editorial and content planning Show less

München Und Umgebung, Deutschland

Main contact and strategic partner of international key accounts from different industries regarding internal and external communication strategies and planning. Responsible for reporting and KPI tracking on a global scale and evaluation of website and campaign data for the board level. Customer acquisition in the context of public tenders and pitches..

München

• Managing accounts from various industries (consultancy, food retailing, information technology, retail, technology, universities, public sector). Setting up communication plans for different target groups (pupils.
• Planning and execution of annual marketing strategies in the german market with strong focus on digital marketing channels
• Transfer of marketing strategies into executable media plans
• Supporting the client in terms of content creation for various digital media activities (Google search ads, social media ads, display banners)
• Responsible for continious monitoring, reporting and improving of the effectiveness of activities to the client Show less

München, Bayern, Deutschland

Responsible for in-house ad operations: campaign set-up, tracking and optimisation of (international) digital campaigns in the google search and display network, business networks (LinkedIn & XING) and social media networks (Facebook, Instagram, Twitter, Snapchat). Support of Media & Client Consultants regarding platform recommendations, reporting.

München

• Working student in Employer Branding and Corporate Communication supporting the department during planning, implementation and roll-out of a new Employer Branding campaign. General contact for all Graduate Marketing.
• Preparation and internal coordination of the employee foto- and video-shooting for the new employer branding campaign with an external photographer
• Responsible for planning, implementation and performance measurement of university fairs and -events as… Show more Working student in Employer Branding and Corporate Communication supporting the department during.
• Responsible for planning, implementation and performance measurement of university fairs and -events as contact person for internal departments and universities
• Support of organisation and on-site implementation of the sponsoring event “Formula Student Germany” in Hockenheim, Germany
• Responsible for (new) give-aways; research, production, coordination of external service providers (creative agencies, production and delivery). First contact for internal departments Show less

München

München

• Investigation and analysis of success factors in personnel marketing for potential apprentices with focus on external communication instruments – at the production site of MAN Truck and Bus AG in Munich.
• Definition of success factors of a digital marketing concept for apprentices
• Implementation of a corprate blog for apprentices including editorial planning
• Optimization of Social Media Marketing on Facebook by setting-up a seperate career channel for apprentices and implementing… Show more Investigation and analysis of success factors in personnel marketing for potential.
• Optimization of Social Media Marketing on Facebook by setting-up a seperate career channel for apprentices and implementing an editorial plan Show less

München

HR recruitment support for the DACH region. First contact for all applicants, responsible for pre-selection of video-applications, coordination of job interviews and candidate search in business networks. HR Administration support for around 20 employees.

München

• Process Manger and HR administration support for around 1.000 interns and trainees at the production-site in Karlsfeld, Munich.
• General contact for all HR topics related to internship. Personnel consultant for all working students/interns/thesis writers.
• Support in setting-up and implementing an international exchange program for young talents at MAN Truck & Bus AG

Master, Medien Und Onlinemarketing

Bachelor Of Arts (B.A.), Human Resource Management, 1,6

Schwerpunkt: Human Resource Management Bachelorthesis: Erfolgsfaktoren im Ausbildungsmarketing unter Berücksichtigung der externen.

Übersetzerin (Staatl. Gepr.), Französische Und Englische Sprache Mit Der Fachrichtung Wirtschaft

Studium des Übersetzens und Dolmetschens in den Fremdprachen Französisch und Englisch. Schwerpunkt neben allgmeinen Übersetzungen sind.