Social Media Manager
CurrentSocial Media Manager at Minnect 🔺✓Drive digital initiatives, including outreach to high-profile social channel accounts, curating user-generated content, launching viral marketing campaigns, monitoring social forums to keep positive sentiment, and integrating social media into the overall business strategy.✓Drive the growth of our daily active users.✓Increase in-app transactions.✓Initiate thousands of 5-star user reviews.✓Track the performance of social marketing channels on the KPIs defined above and regularly report on these metrics to senior-level executives and continuously optimize the strategy and creative elements to ensure effectiveness.✓Craft persuasive, data-driven narratives that establish a clear link between social marketing efforts and tangible business outcomes and champion findings at all levels of the organization.✓Identify and implement test & learn social opportunities.✓Develop an editorial calendar and social media strategy to support audience growth across all major social media platforms (X, Facebook, Instagram, Tiktok, LinkedIn etc).