Daniela Ibáñez Email & Phone Number

Monterrey E Região

Mexico City

CINSA is a mexican company of Grupo Industrial Saltillo (GIS) with over 90 years of experience in the cookware industry.* New products development according to the sales channel, market and consumer analysis, working along with cross-functional teams (engineering, design, sales, finance, supply chain, etc.) within the complete process of the value chain, from the feasibility of production and analysis of the business case and P&L, to the commercial proposal and post-sales monitoring… Show more CINSA is a mexican company of Grupo Industrial Saltillo (GIS) with over 90 years of experience in the cookware industry.* New products development according to the sales channel, market and consumer analysis, working along with cross-functional teams (engineering, design, sales, finance, supply chain, etc.) within the complete process of the value chain, from the feasibility of production and analysis of the business case and P&L, to the commercial proposal and post-sales monitoring. * Product portfolio management and price strategy definition for modern and traditional sales channels. Show less

Saltillo, Coahuila

GIS, Mexican company, with presence in the US, Europe and Asia, with over 90 years of experience in the manufacture and marketing of products for the cookware industries (Cinsa and Santa Anita), construction (Vitromex) and auto parts (Draxton).*Coordination and execution of the GIS Corporate Communications Plan aimed on keeping employees of all Business units informed, enganged, motivated to deliver results and aligned to the organizational culture. * Management and content… Show more GIS, Mexican company, with presence in the US, Europe and Asia, with over 90 years of experience in the manufacture and marketing of products for the cookware industries (Cinsa and Santa Anita), construction (Vitromex) and auto parts (Draxton).*Coordination and execution of the GIS Corporate Communications Plan aimed on keeping employees of all Business units informed, enganged, motivated to deliver results and aligned to the organizational culture. * Management and content development for all the internal communication media (internal magazine, communication boards, yammer, e-newsletters), reaching over 7 thousand employees of all BU’s, in 6 different locations at 3 continents. * Development of internal campaigns (digital and BTL) for HR processes, and organizational calls, working along with cross-functional teams, creative agency partners and senior stakeholders.* Participation in the planning, execution and advisory of corporate events for key audiences: Shareholder Assemblies, Leadership Academies, GIS Awards, 15k GIS Race, Draxton new global corporate image launch. Show less

* Development of internal communication projects for the national commercial area, aimed on keeping the vendors informed of sales results and aligned to the organizational culture. * Supervisor of trainings for the salesforce team on new management tools and working guidelines, ensuring messages delivery and assertiveness. * Coordination of the development of the official app for the Commercial Congress 2016 which brings together more than 300 business leaders.

México

Jeffrey Group, leader PR Agency in Latin America.* Execution of corporate communication strategies on brand positioning, awareness, reputation shielding and communication crisis management for accounts related to the pharmaceutical / healthcare and food industry.* Relationship with media and key opinion leaders to conduct interviews, press releases, brand mentions and media briefs.* Coordination of press conferences and event organization.

Mexico

* Event coordination for brand presence and leads generation at key business events (tradeshows, webinars and trainings for clients, GE Days.) in LATAM region: Mexico, Colombia, Brazil, Argentina.* Content development for the BU internal Newsletter adressed to regional key internal stakeholders.* Market research reports for analysis and decision making.* Graphic design advisory for booths and imagery.