Participate actively in development of comprehensive communication strategy for all Nestlé brands and categories, in order to promote the Nestlé brands and to contribute to achieving short term and long term value/volume growth, market share and profit targets.Leading proactively BBNW framework philosophy implementation and all relevant updates on boarding’s in internal (marketeers) and external (agencies) counterparts.Participate proactively in agencies relationship establishment, maintenance and further development - Delivers best Nestle creative expertise to the process of creative strategy, concept and execution development. - Assuring the most relevant global creative implementation in SEM campaigns with right balance of local approach when appropriate for best brand building within the market.- Works closely with CIM, Media and eBusiness teams to assure that creative strategy capture relevant consumer insight, media strategy and digital relevancy.- Develops with constant update SEM creative best practices hub and sharing it with relevant internal and external stakeholders.- Maximizes the use of scope, workflow and relationship with strategic Communication partners and local agencies for the best use of Nestle categories teams.- Lead Bi-annual/Annual performance reviews of creative suppliers (agency relation management). - Run with SЕМ Communication manager Brand communication reviews. Collaborative annual process with brand and communication partners to better understand learning logs of categories communication/creative activities.- Develops and leads proactively BBNW framework introduction, refreshment and version update plan for all involved internal and external stakeholders and assure its modus operandi.- SPOC for Yearly Negotiations with Communication partners - facilitating and leading process with the BUs

• Leads competitive and customer intelligence to support allocated businesses with relevant insights and analyses• Coordinates all research studies (pre-and post-test advertising, brand tracking studies, concept and product testing, product testing 60/40 +, consumer & shopper research, household panel, Nielsen data) for the assigned categories, from internal brief and kick-off meeting up to delivery of final results and presentation• Synthesize the results of available studies (consumer, shopper, industry trends, etc.) in useful suggestions and recommendations to Marketing, Trade Marketing, CCSD and Sales.• Elaborates the research budget of the designated categories together with the Marketing and CCSD teams• Develops, coordinates and ensures implementation of market research training activities for Marketing, Trade Marketing, CCSD and Sales Team, based on specific of each function• Continuously develops Market Research tools and partners, while optimizing outputs of the different research instruments• Contributes to generating ideas based on market studies available for all categories• Contributes to identifying gaps in existing knowledge (brand, consumers, markets…) and planning research strategy accordingly• Supports procurement in negotiating fees and contracts with research partners

Main Responsibilities:- Ensure Marketing Communication Excellence for every brand- Gatekeeper of Brand’s campaign development- NESTLE Corporate Brand Management- Communication material approvals - Packaging approval- Implement and lead new E2E communication process- Capability building in the area of marketing communication among brand teams- Manage relationship with Creative and Research partners- SPOC for Yearly Negotiations with both Creative and Research partners - facilitating and leading process with the BUs- Build market data dashboards for market monitoring, following KPIs dynamics

• Monitoring and analyses of the tendencies on the ice-cream market through consumer and retail surveys in cooperation with the Research partners• Monitoring brands’ and products’ performance, proposals for new product development of proposals for the new products and prices for each season, brand portfolio optimization.• Supervising the development of the new products and packaging• Preparing the general plan for the communication activities for all brands, Approving the communication plans for all brands, Briefing the advertising agency for the overall communication strategy• Monitoring of all marketing expenses• Team management - Brand and Junior Brand Managers, ensure performance management, skills and career development, coaching and succession planning

• Development of Brand, Business plans and Market Business Strategy for the respective brands• Guidance of the Brand Managers of defining and developing brand positioning and concept in line with the consumer evolution, general marketing strategy and overall portfolio, together with the advertising creative agency• Identifying and exploiting new product initiatives by analyzing market and consumer research data; by searching and re-deploying/adapting successful initiatives worldwide; by qualifying new products, concepts and packages; by developing new advertising; by assessing the financial impact of such initiatives• Budget management