Daniela Ionescu Email & Phone Number

Utrecht, Netherlands

As a Senior Business Intelligence Consultant at DIA Stations, I am responsible for analyzing, designing, and implementing reports and dashboards in collaboration with our business partners. My primary expertise lies in translating challenges into effective solutions through semantic models, reports, and dashboards in Power BI. Some of my key responsibilities include:- Developing Semantic Models (Power BI datasets)- Developing Power BI reports and dashboards- Designing data marts (dimensional) and acting as a sparring partner for back-end colleagues- Data/information analysis with SQL in Snowflake- Organizing demos/trainings to elevate data-driven management within the organization using Power BI dashboards- Ensuring a smooth production launch of well-tested and documented Semantic Models and Power BI dashboards- Continuously improving the product, the team, and the work process

Amsterdam, North Holland, Netherlands

Amsterdam Area, Netherlands

As an ETL developer and BI specialist, I am responsible for the continuity of reliable data flows towards internal and external parties. I discuss data issues with end users, I am able to advise them and then to design, implement and maintain the final solution with my team. I translate specific wishes into generic solutions and advise on long-term planning. In this function, I work daily with end users (such as supervisors and policy makers) and transform data into dashboards to give them better insights in financial or non-financial risks of the financial institutions.My main responsibilities as Data Engineer and BI specialist are:- Design data models- Prepare data for dashboards or self-service BI.- Advise end users on aggregating, transforming and publishing data.- Consult with the user organization about data issues, requirements and wishes.- Perform impact analyzes.- Contribute to the development of new generic functionalities for the expansion of the products and services of the department.Tooling: Power BI, SAS DI-Studio, SAS Enterprise Guide, SAS Visual Analytics, SAS Programming, SQL, Azure Synapse

Amsterdam Area, Netherlands

As a Global Data Analyst at Waldom Electronics, my work consist of designing, developing and transforming unstructured and disparate source data into the target Databases and Business Intelligence tools. Furthermore, I analyze large amounts of data to formulate information and advice on business activities. The role requires timely, accurate and clear reporting and communication to all business stakeholders. Key Responsibilities:• Design, develop and maintain Business Intelligence Tools (i.e. Power BI, CRM). • Set up, develop and maintain Databases to store Waldom’s data efficient and secure. • Design and implement technology best practices, guidelines and repeatable processes.• Generate and ensure that periodic/monthly reviews related to Company Objectives are reported to the Waldom Internal and External Stakeholders.• Update and develop Data Reports and Dashboards related to Supplier, Sales, Operational or Management Initiatives.• Advanced understanding of the company commercial goals and objectives as well as Waldom’s Position within the Supplier’s distribution channel and their Goals and Objectives for Waldom.• Support in the execution of Programs and Objectives assigned to the Data Team Tooling: SQL Server, SSIS, SSDT, ETL, Microsoft Power BI, DAX language, M language, Power Query, Power Pivot, Microsoft Access, Microsoft Excel, Cetec ERP

Amsterdam Area, Netherlands

The position consists of being a key part of the BI team based at Waldom Electronics EMEA. The key role is to provide excellent first class pricing reporting and analysis to Waldom employees and to external stakeholders.This involves assisting in the pricing team to help create and update all Waldom price books globally, running in-depth analysis in order to determine the best solutions for Waldom and its customers. In addition, I also analyze potential business and put together pricing proposals in order to directly support Waldom’ s growth, which targets process optimization and pricing strategy development.Another key role regards improving the data integrity in both the ERP system, databases and the e-commerce website. This includes extensive scraping of supplier data and creating both scheduled and ad-hoc reports. Finally, this position includes assisting on projects focused on improving data reporting.Tooling: SQL, Power BI, Microsoft Access, Microsoft Excel, Cetec ERP

Rotterdam Area, Netherlands

One of the main tasks is to create and update transfer pricing country summary reports and write TP related courses.For the online learning platform E-Bright, I developed a Base Erosion and Profit Shifting (BEPS) course, which covers 9 out of 15-point Action Plan of the OECD/G20 BEPS Project addressing tax avoidance issue of multinationals. My work targeted the OEDC changes in digital economy, harmful tax practices, treaty abuses and the statute of Permanent Establishments.I am also taking part in the production of the Pan-LATAM Transfer Pricing Booklet and I updated the Transfer Pricing- Distance Learning Course.Tooling: Microsoft Office, Microsoft SharepointPublications: TP Documentation and BEPS - a LATAM Perspective - available on http://www.amazon.com/TP-Documentation-BEPS-LATAM-Perspective/dp/1530421896/ref=sr_1_1?ie=UTF8&qid=1460663838&sr=8-1&keywords=daniela+ionescu

I performed different tasks as Amadeus specialist, Product Development for the tourism industry , tourism statistics and research / translator Romanian, EnglishTooling: Amadeus, Microsoft Office

Județul Cluj, România

The main duties were to customize and sell insurance - life, medical or pension, according to a personalized profile we created according to each customer's needs.

Județul Cluj, România

The main focus was to advertise the products to the target market, but also customer care on project base.

World Wide Travel Business is a virtual agency, which was created by 10 students from the Business Faculty, in the European program for educational development POSDRU. It involved opening a legal company as a travel agency, managing this entity (each student had the chance to experience all the position in the company during the 6 months), product development, namely tourism packages with different destinations, which we had to promote and sell to other virtual companies active in the same program.Tooling: Amadeus

Master'S Degree, Spatial, Transport And Environmental Economics

Developed theoretical and practical skills in Applied Transport Economics, Applied Spatial Economic Research, Microeconomics in Spatial.

Bachelor'S Degree, Business Administration In Hospitality Services

Developed skills in the area of Statistics, Economy, Sales Management, Management, Marketing, Human Resources Management, Hospitality.

Highschool Degree, Social Sciences