• Spearhead the development and implementation of annual marketing plans that generated a 41% growth in total social media engagement, a 39% increase in website traffic, a 65% sales growth for digital services, and a 45% increase in event attendance.• Implement diverse strategies to boost social media engagement and website traffic, including advertising via social media, publishing press articles, attending industry events, coordinating cross-promotion initiatives, managing Google ads, and distributing email marketing campaigns. • Oversee strategy implementation to ensure adherence to established budgets and timelines.• Create, execute, and monitor innovative email marketing strategies, achieving a 38% increase in subscribers, a 30% increase in open rate, and a 50% increase in click-through rate. • Evaluate operations in collaboration with the founder to identify potential growth opportunities and inform marketing strategy.• Organize and produce a 3-week international dance festival, “World Dance Movement”, on an annual basis in Italy, attracting the participation of dances from over 35 countries.• Source and implement a variety of professionals and activities for the dance festival, including dance classes hosted by world-renowned faculty members, dance competitions, auditions for U.S. colleges and universities, and auditions for jobs with Royal Caribbean Cruise Lines and popular Italian TV talent show, “Amici”.• Plan and conduct auditions for positions within Cirque du Soleil.• Expand promotional event outreach, introducing the international dance festival hosted in Italy to new markets including Spain and Switzerland.• Curate and manage targeted communication and marketing programs for key markets and audiences.• Advance advertising and sales efforts for the company’s dance instructional video DVDs.• Facilitate the transition from DVD sales to a streaming/subscription model, constructing a dedicated website to advertise new services.• And more

• Ideated and coordinated strategic marketing initiatives to promote products, services, and events in collaboration with the marketing director. • Updated and maintained the company WordPress website to ensure relevancy.• Designed and published engaging, informative content to generate interest and attract business.• Optimized all social media and blog posts to drive top return on investment, conversion rates, and viewer engagement.• Monitored content performance to identify improvement opportunities and inform future strategy.• Certified adherence of all press materials, social and website content, newsletters, and related media to established brand guidelines and marketing best practices.• Managed marketing tools such as content calendars and Kanban boards.• Maintained current and accurate databases and client lists.• Tracked, analyzed, and presented team metrics to devise strategies for performance improvement. • Assisted with all logistics regarding company’s international event (World Dance Movement).

Produce SEO-optimized blog articles on a range of topics, including travel, environment, food, work, and photography.

• Devise, create, and continuously update a cross-browser friendly email template.• Document and analyze campaign performance to inform future content creation.• Generate weekly performance reports and present results to senior management.• Partner with management to ideate and implement strategies for growth.• Conduct comprehensive A/B testing of subject line, creative, and copy, improving KPIs and generating a 29% increase in open rate, a 37% increase in click-through rate, and a 30% increase in digital product sales.• Identify and analyze market trends to incorporate relevant content into marketing strategy.

• Built a website in collaboration with a web designer in adherence to brand guidelines and the company visual format.• Revamped a newsletter template to attract audience interest.• Compiled, organized, and analyzed sales data, using web traffic metrics such as page visits, link popularity, click-through rates, and cost-per clicks.• Planned and executed online marketing initiatives such as paid ad placements and email promotions.• Established and incorporated SEO strategy for all website content and blog articles to expand reach and increase viewership.• Liaised with the marketing coordinator to integrate complementary marketing strategies across multiple sales channels.

• Formulated, directed, and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers.• Created and maintained Fanbridge blog.• Managed and governed all social networking activity on Fanbridge’s Facebook and Twitter pages.• Participated in promotional activities, working with developers, advertisers, and production managers to generate ideas to bolster activity on Fanbridge’s social networking pages.• Established relationships with prominent entertainment figures and companies to promote and secure partnerships and increase clientele.

• Provided remedial academic instruction for high school and college students• Taught Italian to foreign students • Taught English to Italian students and professionals • Freelance translator for students and professionals (general and technical subjects)

• Developed viral marketing for independent recording artist Riccardo Foresi including creating, updating and maintaining Facebook, Myspace, iLike and Imeem profiles• Engaged, interacted and shared content with online fans through social networking sites• Translated investor proposals and lyrics in Italian

•Aided in the management of viral marketing on the Misnomer Dance Theater Myspace and Facebook pages•Proposed layout and content implementations for Myspace page•Researched and target Facebook groups interested and involved in projects about dance and technology•Managed the Misnomer Dance Theater mail lists using email marketing software such as Constant Contacts and Mailchimp •Utilized Photoshop to enhance images for company press kit•Researched biographies of Fortune Brainstorm conference participants; and selected suitable persons to introduce the Misnomer Dance theater’s Audience Engagement Platform (AEP)•Developed Wikipedia project for Misnomer Dance Theater and Chris Elam (company’s artistic director and choreographer)

• Assisted in developing and implementing short and long-term international group sales initiatives designed to acquire and cultivate new customers in Italy, France, Spain, Brazil, UK• Researched and developed international group sales database of 300 contacts segmented by country• Created targeted E-blasts in Italian, French, Spanish, Portuguese, and English for the 2008 New York City Center Season• Established and cultivated partnership with an Italian tour operator who served as representative for travel agencies, tour operators and other international clients• Compiled survey results including detailed analysis to be used in long-term marketing strategy

• Helped in event planning and execution• Performed market research and analysis assessing trade opportunities and proposals• Assisted companies with import/export and customs issues• Maintained relations with members of the Chamber of Commerce• Aided companies in their trade developed goals

• Established and Managed Vendor Relationships for the Ciroc Vodka brand• Created marketing and public relations plans for Asian initiative for the US Asian market• Supervised team that implemented the Asian program• Researched Asian spending and tendencies• Worked with external vendors to select marketing materials for special events and promotions• Developed program budget and events calendar