Daniela Irais Gutiérrez Email & Phone Number

Mexico City, Cdmx, Mx

Ciudad De México, México

Head of Marketing, Digital, Communications & PR | MIDO Brand- Strategic direction for marketing efforts in order to strengthen brand positioning and achieve desired business goals- Lead the use of integrated channels within traditional and digital platforms to target customers and increase brand awareness-Design and deliver scalable marketing campaigns that provide value-added content

Mexico City, Mexico

Head of Marketing, Visual merchandising, digital marketing and social media • Develops and implementation of strategic marketing plans by category and channels.• Establish marketing goals based on last performance and market forecasts.• Create campaigns to increase brand awarenss, producing valuable and engaging content.• Build a new promotional campaigns by bundling product together incresing sales revenue.• Enhance digital business plan optimize online store traffic… Show more Head of Marketing, Visual merchandising, digital marketing and social media • Develops and implementation of strategic marketing plans by category and channels.• Establish marketing goals based on last performance and market forecasts.• Create campaigns to increase brand awarenss, producing valuable and engaging content.• Build a new promotional campaigns by bundling product together incresing sales revenue.• Enhance digital business plan optimize online store traffic, conversion rate and reaching the target audience. Show less

Mexico City Area, Mexico

Marketing & Media - CALVIN KLEIN• Planning and execution of marketing year plan for main wholesaler clientes (Liverpool & PH)• Build the Media Plan for all Grupo Axo´s brands (rate negotiations).• Manage all corporate marketing functions, including brand management, product launch, media plans, marketing collateral and activations

Mexico City Area, Mexico

• Build the Media Plan for CALVIN KLEIN MEXICO across all channels: magazines, OOH, Digital and Social Media • Launch, creation of content and consumer driven strategy• Branding and POS strategies: activations, product launch, meet & greets and strategic alliance (Retail stores & Wholesalers)• Ability to determinate marketing budgets and allocate resources.• Analyzed competitor activities to plan counterstrategies

Mexico City Area, Mexico

• Collaborate with Commercial area for Calvin Klein Underwear brand in the main wholesalers (Liverpool, Palacio de Hierro & Sears)• Generate sales reports: Sell-in, Sell-out, Sell-thru & Best sellers according to each channel • Identify business strategies for buying and product selection• Product price negotiation for online outlet stores and Regional clients• Benchmark reports

Mexico City Area, Mexico

Collaborate with Head Manager and Trade marketing Coordinator. Develop of marketing activities (strategies and promotions). Launch event coordination. Digital strategies.

Curso En Formación Digital, Capacitación Digital, Formación Continua

Activities and Societies: Digital MKT Programa in-company Needed-YPO de formación Innovación & Marketing digital, con una duración de 12.

Bachelor'S Degree, Marketing

- Bachelor´s degree of Science of Communication and Advertising. - Marketing Certificate