Daniela Jensen Email & Phone Number

Barrington, Ri, Us

Big Picture Foods harnesses the power of regenerative organic farming to produce delicious small-batch craft foods for all.Our olives, peppers and capers are naturally fermented and packed in our mother brine, an elixir of sea salt, artesian mineral water, and a splash of kosher organic red wine vinegar — nothing more, nothing less. Join us on our mission to fix a broken food system, champion real nutrient-rich food without any of the yuck, support small farmers, and regenerate soil health. Featured in the New York Times, Forbes, Real Simple, and more!

Providence, Rhode Island, Us

Drove strategy and change resulting in total revenue growth of more than 300%. Evaluated company health then pivoted, rebrand and reposition the business into a system based solution that helps transforms couples into parents (increasing LTV 5X). Identified and intimately focused on key customer segmentation, insights and analytics to ignite profitable growth across all sales channels (retail, online, DTC). Responsible for the vision, strategy, and execution of e-commerce, brand, content & growth marketing, consumer experience and post care functions. Full funnel ownership from awareness, conversion, retention, loyalty and advocacy.

Boston, Ma, Us

Transferred knowledge of the NüRoo brand to acquiring company and enrolled business partners and product / sales teams in the deployment of brand message and product benefits. Continued to lead the development of annual plans and budgets, engaging organization and winning support for new initiatives, new product launches, licensing programs, and key global market expansions.

Focusing on the 4th trimester and the power of touch to heal, comfort and grow newborns, I founded, scaled, and sold this consumer goods startup by creating a strategy around attachment parenting that defined a path forward, unlocked product market fit, and sparked lasting community. The defining brand promise ‘Closest to Mom. Best for Baby.’ created new categories and preference for NüRoo that propelled the brand over competition. Our patented, award-winning line of innovative juvenile products were sold DTC, in more than 300 specialty and mass retailers including Target, BuyBuyBaby, Babies R Us and Nordstrom, as well direct to hospitals. Demonstrated expertise in building brand + organizational capabilities from the ground up.Responsible for P+L management, pricing, customer acquisition / LTV, online and offline media including customer journey mapping, UX/UI, CRM and performance marketing. Lead product development, e-commerce, retail sales and all marketing functions. Built the brand voice and core messaging through storytelling and the development of a holistic communication plan across multiple channels. Continuously optimized communications based on data analytics at all customer touchpoints: website, packaging, paid advertising, customer service, social channels. Lead all market research & incorporated customer feedback into product, e-commerce shopping experience and digital marketing communications. Managed successful acquisition to Brownmed.

Pawtucket, Ri, Us

Developed insight-driven, consumer centric marketing strategies that evolved challenger brands to category leaders. Deployed Hasbro's Brand Blueprint to re-imagine, re-invent and re-ignite core brands; created 3-year brand plans, worked cross-functionally to drive storytelling, brand vision, product innovation, marketing, and global go-to-market activations for a number of Hasbro brands and licenses including Playskool, Tonka, Play-Doh, Mr. Potato Head, Sesame Street, Transformer Heroes, Strawberry Shortcake and Care Bears. Managed a mix of external creatives and internal agency teams to deliver full funnel campaigns in multiple markets around the world. Responsible for overseeing development of all global advertising campaigns including TV, print, outdoor, and digital.

Boston, Ma, Us

Modernista! was nominated 'Best Independent Agency of the Decade' by AdAge and named 'Top 10 Global Independent Agency' by Campaign Magazine. Collaborated on culture-fueled brand positionings and creative campaigns for clients including: HUMMER - Supported launch of signature H2 campaign and development of brand positioning that was as unique as the vehicles themselves. Created work that resulted in numerous awards including JD Power’s Best Automotive Website, Communication Art’s Gold Interactive Annual Award, WSJ’s Best TV Ad and a Cannes Gold Lion. Successfully launched numerous portfolio extensions including the H3, which tripled domestic unit volume, and the ‘Hummer Heroes’ program that donated vehicles to the American Red Cross for disaster relief. TIAA-CREF - Insights garnered from focus groups lead to the creation of the “Financial Services for the Greater Good” platform, launch of the DOT-ORG campaign, and powerof.org microsite. Focusing on client's point of difference allowed us to deeply resonate with prospects and increase enrollment rates 10x. Converse: - Developed the ‘New School’ campaign by connecting a new audience to the heritage brand and it’s connection to the early days of basketball, leveraging NBA rookies Chris Bosh, Dwyane Wade, and Troy Bell as they transition from college heroes to professionals during the pivotal back-to-school period.Other clients included Animal Planet, Product(RED), and Stop Handgun Violence.

Ncaa D1 Scholar-Athlete Award Recipient | Rowing, Ba - Marketing / Bfa - Communication Design

Study Abroad Program, Marketing / Advertising