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Daniela Jensen is a Founder + CEO at Big Picture Foods. She possess expertise in brand development, brand management, marketing strategy, creative strategy, account management and 12 more skills. Colleagues describe her as "Few people have the opportunity to report to a manager who is also a coach and mentor - I did while working with Daniela during her tenure at Premama. She excels at guiding and motivating her team, and her vision helped everyone to see how their work connects to larger objectives. She was there for support, encouragement and most importantly - feedback that delivered growth and pumped energy into each day (both in person and distributed). Daniela’s work will continue to pay dividends long past her tenure with Premama and she will be an asset to any organization.", "I have worked with Daniela for nearly two years. In that time, she has demonstrated a fantastic eye for design. Further, she has shown both the vision and determination to develop a thoughtful, cohesive brand strategy from the ground up.", and "I have had the pleasure of collaborating with Daniela during a very delicate negotiation involving the sale of her company. I found Daniela to be extremely knowledgeable about her industry and wonderfully balanced in her business dealings. Daniela understands the working of a business and the underlying numbers driving valuations. She is a skilled negotiator and very pleasant to deal with."
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Founder + CeoBig Picture FoodsBarrington, Ri, Us
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Board MemberRegen Brands Coalition May 2024 - Present -
Founder + CeoBig Picture Foods Jan 2021 - PresentBig Picture Foods harnesses the power of regenerative organic farming to produce delicious small-batch craft foods for all.Our olives, peppers and capers are naturally fermented and packed in our mother brine, an elixir of sea salt, artesian mineral water, and a splash of kosher organic red wine vinegar — nothing more, nothing less. Join us on our mission to fix a broken food system, champion real nutrient-rich food without any of the yuck, support small farmers, and regenerate soil health. Featured in the New York Times, Forbes, Real Simple, and more!
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Vp Of Brand Strategy And E-CommercePremama Wellness Sep 2017 - Nov 2020Providence, Rhode Island, UsDrove strategy and change resulting in total revenue growth of more than 300%. Evaluated company health then pivoted, rebrand and reposition the business into a system based solution that helps transforms couples into parents (increasing LTV 5X). Identified and intimately focused on key customer segmentation, insights and analytics to ignite profitable growth across all sales channels (retail, online, DTC). Responsible for the vision, strategy, and execution of e-commerce, brand, content & growth marketing, consumer experience and post care functions. Full funnel ownership from awareness, conversion, retention, loyalty and advocacy. -
Director Of Brand Strategy, Nüroo (Acquired By Brownmed)Brownmed Dec 2014 - Dec 2016Boston, Ma, UsTransferred knowledge of the NüRoo brand to acquiring company and enrolled business partners and product / sales teams in the deployment of brand message and product benefits. Continued to lead the development of annual plans and budgets, engaging organization and winning support for new initiatives, new product launches, licensing programs, and key global market expansions. -
FounderNuroo Baby Sep 2011 - Dec 2014Focusing on the 4th trimester and the power of touch to heal, comfort and grow newborns, I founded, scaled, and sold this consumer goods startup by creating a strategy around attachment parenting that defined a path forward, unlocked product market fit, and sparked lasting community. The defining brand promise ‘Closest to Mom. Best for Baby.’ created new categories and preference for NüRoo that propelled the brand over competition. Our patented, award-winning line of innovative juvenile products were sold DTC, in more than 300 specialty and mass retailers including Target, BuyBuyBaby, Babies R Us and Nordstrom, as well direct to hospitals. Demonstrated expertise in building brand + organizational capabilities from the ground up.Responsible for P+L management, pricing, customer acquisition / LTV, online and offline media including customer journey mapping, UX/UI, CRM and performance marketing. Lead product development, e-commerce, retail sales and all marketing functions. Built the brand voice and core messaging through storytelling and the development of a holistic communication plan across multiple channels. Continuously optimized communications based on data analytics at all customer touchpoints: website, packaging, paid advertising, customer service, social channels. Lead all market research & incorporated customer feedback into product, e-commerce shopping experience and digital marketing communications. Managed successful acquisition to Brownmed. -
Global Account Director, Preschool Brands / Uproar!Hasbro Jul 2007 - Sep 2011Pawtucket, Ri, UsDeveloped insight-driven, consumer centric marketing strategies that evolved challenger brands to category leaders. Deployed Hasbro's Brand Blueprint to re-imagine, re-invent and re-ignite core brands; created 3-year brand plans, worked cross-functionally to drive storytelling, brand vision, product innovation, marketing, and global go-to-market activations for a number of Hasbro brands and licenses including Playskool, Tonka, Play-Doh, Mr. Potato Head, Sesame Street, Transformer Heroes, Strawberry Shortcake and Care Bears. Managed a mix of external creatives and internal agency teams to deliver full funnel campaigns in multiple markets around the world. Responsible for overseeing development of all global advertising campaigns including TV, print, outdoor, and digital. -
Account ManagementModernista! May 2002 - Jul 2007Boston, Ma, UsModernista! was nominated 'Best Independent Agency of the Decade' by AdAge and named 'Top 10 Global Independent Agency' by Campaign Magazine. Collaborated on culture-fueled brand positionings and creative campaigns for clients including: HUMMER - Supported launch of signature H2 campaign and development of brand positioning that was as unique as the vehicles themselves. Created work that resulted in numerous awards including JD Power’s Best Automotive Website, Communication Art’s Gold Interactive Annual Award, WSJ’s Best TV Ad and a Cannes Gold Lion. Successfully launched numerous portfolio extensions including the H3, which tripled domestic unit volume, and the ‘Hummer Heroes’ program that donated vehicles to the American Red Cross for disaster relief. TIAA-CREF - Insights garnered from focus groups lead to the creation of the “Financial Services for the Greater Good” platform, launch of the DOT-ORG campaign, and powerof.org microsite. Focusing on client's point of difference allowed us to deeply resonate with prospects and increase enrollment rates 10x. Converse: - Developed the ‘New School’ campaign by connecting a new audience to the heritage brand and it’s connection to the early days of basketball, leveraging NBA rookies Chris Bosh, Dwyane Wade, and Troy Bell as they transition from college heroes to professionals during the pivotal back-to-school period.Other clients included Animal Planet, Product(RED), and Stop Handgun Violence.
Daniela Jensen Skills
Daniela Jensen Education Details
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University Of ConnecticutBa - Marketing / Bfa - Communication Design -
London College Of Communication, University Of The Arts LondonMarketing / Advertising
Frequently Asked Questions about Daniela Jensen
What company does Daniela Jensen work for?
Daniela Jensen works for Big Picture Foods
What is Daniela Jensen's role at the current company?
Daniela Jensen's current role is Founder + CEO.
What is Daniela Jensen's email address?
Daniela Jensen's email address is dj****@****ama.com
What is Daniela Jensen's direct phone number?
Daniela Jensen's direct phone number is +191445*****
What schools did Daniela Jensen attend?
Daniela Jensen attended University Of Connecticut, London College Of Communication, University Of The Arts London.
What skills is Daniela Jensen known for?
Daniela Jensen has skills like Brand Development, Brand Management, Marketing Strategy, Creative Strategy, Account Management, Integrated Marketing, Advertising, Digital Strategy, Digital Marketing, Online Advertising, Marketing, Product Development.
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