Daniela Kelly Isunza Email & Phone Number

Mexico City, Mexico

Mexico

Business leading and coordination of client projects, providing strategic thinking, identifying, and executing business opportunities. Achieve and execute finance strategies as well as optimize the operation of the team, responsible of coaching and secure the growth of team members.

México

Responsible of leading, planning and control of the annual communication plan for the company. Define, coordinate and develop strategies, key messages, activities and actions to continue building brand positioning and shielding brand reputation. Provide strategic thinking and solutions for every challenge due to a clear understanding of the market and the company needs. Consolidate the social networks (RRSS channels), achieving a lively community, a higher engagement rate year after year, as well as the predominance of positive sentiment.PERSONAL ACCOLADES- Launching for 3 consecutive years of the "Winter Campaign" surpassing the objectives year after year, which shields the reputation of Naturgy Mexico before various stakeholders by raising awareness and informing about the situations that may arise in winter seasons, achieving a positive brand perception.- Point-to-point execution of Podcasts within the global channel “Energía en Positivo”: proposal, strategy, themes, script and voiceover.- Continue transmitting and transforming Naturgy Mexico as a close brand (brand intimacy) after the change in the customer service model implemented at the end of 2018.OUTSTANDING PROJECTS- Strategic proposal after identifying business needs and responsible of planned and managed an impactful project: A single digital agency expert in inbound marketing and with Salesforce certification for commercial, customer service and corporate areas. The company accomplished an important budget and process optimization.- End to end proposal and execution for the complete renovation of the company's website.- Opening of new social media channels (RRSS) with clear strategy and objectives for Instagram (2020) and LinkedIn (2020), achieving constant positioning and growth with only organic efforts.- Team in the planning, launch and scope definition (sprints) of the Naturgy Contigo app.

Mexico City

Planning and control of the annual marketing plan for all areas (residential, SMEs, industrial, commercial, energy solutions, NGV, among others). Strategic planning, coordination, and development of commercial marketing campaigns always watching over the brand assets. Creation and maintenance of web portal and advertising campaigns in RRSS for Mexico.PERSONAL ACCOLADES- Development and execution of a new model for BTL events which impacted the business in: better positioning, understanding of the natural gas service in CDMX as well as more qualified and geolocated leads by 50%.- Creation of new processes within the area to improve the times, quality and logistics of work and delivery of materials to the areas within the company.- Launch, production and adaptation of educational capsules on YouTube talking about the main myths of natural gas.- Campaign adjustment and adaptability to the transition process due to global brand change (GNF to Naturgy). "June 2018".

Mexico City

Senior leader with responsibilities beyond the day-to-day operation, involved in the planning, coordination and execution of regional campaigns serving as the main contact between the Client and the Agency team (planning, creative, production and finance). Brand experience includes: Gas Natural Fenosa (energy sector), Covergirl (beauty and fashion sector), Max Factor (beauty and fashion), Zest (personal care), Downy (fabric softener), Tequila Cuervo, Sol, Bohemia, Tecate, Indio, XX Lager (alcohol beverages). Regional and local campaigns in ATL and promotional campaigns on trade and off tradePERSONAL ACCOLADES- Saving the company’s profitability in terms of man-hours for more than 50% of most projects through the optimization of time, schedules and meetings, showing a reduction of more than 200 man-hours a month.- Establish a close connection with the clients to meet their demands, this results on optimization of account operation and represents a reduction of wasted time for more than 50%.- Full domain of P&G processes, with a level of productivity of 40% regarding time, clients’ demands, account processes and logistics.- Accomplish 4.3% of shares in only 5 months due to the launch of Covergirl in Colombia (Oct 14’).- Succeed with the launch of Zest Body Wash in Mexico (Oct 14’), having sell all the stock in Wal-Mart stores and making the full category growth at 50% when it was a 10% annual growth. (Shortlist Effie 2015)

Been in the account management involves to be the main contact between the Client and the Agency team, working with planning, creative production and finance areas. Planning, coordination, monitoring and delivery of ATL campaigns for ZEST(personal care) as a regional and local account. Also did planning, coordination, monitoring and delivery of ATL campaigns for Oléico (kitchen oil), and all of the Cervecería Cuahtémoc Moctezuma portfolio (alcohol beverages, beer) as well as planning promotional campaigns on trade and off trade.

México

Support staff for the event: coordinate the entrance and control of VIP guests, help to manage the personal assistant.

Mexico City

Planning and execution of annual activities and projects, both regional and local accounts. Coordination, management, follow up, daily status, updates and campaign presentations, including the coordination of strategic partners. Been the HUB agency and leader for Splenda, managing the relation with countries but also local suppliers. Brand experience includes: Splenda (artificial sweetener), DHL (logistics), Mercedes Benz (automotive).PERSONAL ACCOLADES- Account leader and guardian of the brand resulting on full control over the account, having the liberty to manage the relationship with all suppliers optimizing the operation of the account by 70%- Achieve a 15% increase in sales thanks to the promotion ¡Gana la cocina de tus sueños con Splenda!- Accomplish the gain of sales through a medical program due to the participation of new competitors such as Stevia.

Ciudad De México, Del Valle

Daily, monthly and annual reports executions, presentations and update results with Client. Petite events organization with media, develop and coordination of interviews with specialists. Brand experience includes health and pharma brands: Janssen, Schering Plough, Roche (Miami), Pfizer, Mujeres Activas Association.PERSONAL ACCOLADES- Teamwork. Propose a new way of reaching the media reporters in order to get better results, considering that maintaining the databases is a fundamental activity for a PR agency.- Full domain of my responsibilities in only 5 months.- Reach impacts on media such as Televisa and El Universal at no cost, resulting on brand and product positioning.

México

Direct support staff for the assistance of the first visit and expo of David Lachapelle to Mexico City, an international photographer famous for his exceptional talent in combining a unique hyper-realistic aesthetic with profound social messages.

Mexico City

Manejo de síntesis de medios y monitoreo de noticias. Seguimiento de llamadas y de boletos VIP solicitados. Apoyo en todas las actividades dentro del área de Relaciones Públicas en Exposiciones y eventos como Expo Abastur y SIAM, Salón Internacional del Automóvil México.

Mexico City

Research, analysis and development of Direct Marketing Projects. Participate on the auction for potential prospects like Banorte and BMW.

Mexico City

Follow up on scripts and general assistance on live broadcasts.Organization, production and coordination of all guests to the “Maratón TEVE de Mente” a project of 12 hours of Spanish Rock live broadcast with independent bands.

Mexico City

Event logistical coordination and support, managing staff, developing data base and follow up, especially for the most important event of the year named “Premio Principios” where the President of Mexico attended such as artistic talent and CEO’s.

Comunicación, Communication And Media Studies

Licenciada En Comunicación

Activities and Societies: Jazz, Televisión, Comunicosfera