Dan Ma Email & Phone Number

Portland, Or, Us

Atlanta, Ga, Us

In my capacity as a Marketing Campaign Specialist at Proliant, I am tasked with developing strategies for web content and inbound marketing aimed at increasing web traffic to generate valuable sales leads. I use data to inform my decisions and contribute to the education of team projects. As I stepped into this role in 2021, I promptly initiated a transformation in the company culture by fostering data democracy. Additionally, I spearheaded several key inbound marketing initiatives, encompassing paid ads and remarketing, development of buyer personas, and the optimization of historical blog content.

I work with my clients in creating websites, media assets, and online traffic through organic search and social media. I consult on a wide range of inbound marketing initiatives including the following:★ Search Engine Optimization• SEO Audits• Site visibility issues• Information Architecture• Content SEO• Basic SEO structure (on-site/on-page)• Advanced SEO structure• Local SEO★ Web Usability• Top-level Navigation• Content Placement & Categorization• Conversion focus• Actionable Content

Portland, Oregon, Us

Avanti Destinations is a SaaS company providing online solutions to travel agents. The travel industry wasn’t doing very well because of the global pandemic. When the vaccines became available, the company invested in a creating a new sales application. My team was tasked with the front-end development for this new application. My highlighted contribution was reshaping the company’s approach to design through the introduction of UX / UI processes and strengthening a more data-driven culture within the company. Daily work consists of web update requests, research, and implementation. Unfortunately the delta-variant led to cross-department layoffs.

Portland, Or, Us

During the pandemic the FDC changed regulations to include ethanal-alcohol as a sanitizing ingredient to help meet the supply & demand of hand-sanitizer. Spirit Sanitizer was created from its parent company, All Service Moving, and like many other small business, they jumped into the industry to make a profit. Once the over-whelming evidence supported air-borne over tactile transmission and became generally known and excepted, these business found themselves with a surplus of unsellable hand sanitizer. Spirit Sanitizer tried to offset this by expanding out of the Personal Protection Equipment (PPE) and rebranding to Spirit Industrial to fit into the industrial industry.In this position I was largely responsible for a major over-haul in product pages by recreating product images and rewriting product copy to instill consumer trust factors. I leveraged my unique blend of core skills including Web Content Marketing, Digital Marketing, and Media Development to increase sales & digital visibility. I work cross-functionally with the sales team and 3rd-party technical teams to improve site content, and launch new products. I succeeded over the previous role position, by making products visible in Spirit Sanitizer’s Amazon Marketplace. I exceeded expectations and was rewarded a pay-raise for my 90-day employment mark.Responsibilities:Web Content Manager- Update & maintain site content- Copy Editing- Media Development- Asset Management- 3dcart PlatformDigital Marketer- Search Engine Optimization- Analytics & Research- Amazon SEO- Content Marketing

Cincinnati, Ohio, Us

During my six years working at Kroger I have been involved with many interesting projects such as managing the transition of Fred Meyer’s Gift Registry program and being in the planning and development of two eCommerce channels: ClickList (shop online/pickup at store) & Fred Meyer Direct (3rd party shipping). ● EDITORIAL SUPPORT ● Weekly Audits ● Style Guide Manager ● Reporting● MARKETING ANALYST ● SEO ● Internal Search Engine Manager ● Product Category Manager

I ensure quality and readability to the online catalog. I am excited to be establishing a new position for the company by creating new solutions and improving standards for publication. I blend my Search Engine Optimization and Web Usability background to improve content for traffic and user engagement.

LaunchMD LLC is a medical website design, SEO and internet marketing firm.Identified visibility issues for four clients:1. Basic Site Structure Needs:2. WordPress Site Structure Needs:3. Advanced Site Structure:

Art Talk is a podcast about art and culture. Art Talk is not art criticism or reviews. Instead, we record conversations we have with artists about art, the art world, making art, what art means and why it is important! Using casual style dialogue, we talk with artists and investigate the art world’s inner workings. Not your typical artist interviews!

Collaborative forces of danma (myself) & V2R2 crafting fine art toys and more to come!

Denver, Co, Us

Senior Strategist for Search Engine Optimization, Search Engine Marketing & Social Media Campaigns.When I accepted this position, I hit the pavement running, quickly generating traffic gains despite the site structure barriers that contributed to the company's visibility issues. I did all of the following in a short 3 month period:★ Identified 5 SEO Site Structure barriers on the company's two dynamic sites in May.★ 4 out of 5 barriers have been fixed by early July; late July I moved several product keywords onto the 1st & 2nd Search Engine Result Pages.★ Cultivated a 100% Growth in Facebook Followers in 45 days, which grew at a higher velocity than the company's major competitor (82.86% greater velocity). Reached 168% growth in 69 days. My Social Media Campaign alone, has increased the average traffic to the company's website by 10.45%.★ Created a WordPress company blog in less than one week to alleviate SEO Site Structure barriers by capturing at Awareness, Interest, and Learning cycles. Within a brief two-month period the blog has grown 1,648%. Facebook referrals totaling 2,851. Blog referrals to company's website has grown 1,288%.★ Advised stronger Email & Social Media Campaigns, which were able to generate increases of traffic by 40%.★ Identified & reported on the company's out dated ERP system, which is creating bad business processes and hindering growth with hard & soft costs.

I was in charge of the App Store Optimization (ASO) project. I increased rank on 24 keywords for iTunes App Store Marketplace: Moved 10 keywords to 1st rank, 6 keywords to 2nd rank, and 2 keywords to 3rd rank. I worked under Patrick Singson, the leading SEO strategist in the medical field. He held weekly SEO strategy & tactical workshops to compensate me for my time.- App Store Optimization (iTunes Store & Google Play Android marketplace): Analyzed baseline data and concluded optimized plan of action, Analyzed search engine metrics through testing and research- Google Webmaster tool: Health diagnostics, Optimization metrics, Site mapping, Index vital sign diagnostics, Product test cloaking- Google Adword tool: Keyword and traffic analysis- Google Advanced Searches: Search Operators, Competitive inquiries- Competitor Benchmarking, Landing page analysis, Keyword analysis, Content depth and length analysis, Back-linking inquiries- Reciprocal Back-linking strategy & tactics, Link magnets, Trend analysis, Keyword commenting- Social Media Optimization, Strategy & Cultivation- Local SEO: Google Places, Keyhole Markup Language (kml), Social Media locations & places

As Director of Inbound Marketing I redesigned the gallery’s site and optimized it for social sharing. The Gallery has also had many successful events through social sharing and referral traffic to the website through social media. This was a “no budget” operation.★ SEO ● Search Engine site submissions ● Site mapping ● Indexing ● Schema.org markup language for SE ● Reciprocal back-linking cultivator★ SEM ● Keyword tools - Google Adwords tool - Traffic Estimator tool - Google Trends - Google Insights ● PPC Campaign - Ad Copy★ Webmaster, design & developer ● WordPress Framework★ Event Coordinator & curator★ Membership human resource

• Flash Development for interactive eLearning (ActionScript3, animation, After Effects integration)• Web Development (forms, lecture delivery, student resources)• Video Production (instructional videos, video editing, integrated video & • interactive media, After Effects & Flash integration)• Adobe Captivate (Rapid eLearning development, multimedia integration)• Adobe PDF Development (interactive lecture and form delivery)• Project Designs (layout designs for multimedia projects)

Boulder, Colorado, Us

Support with furniture installationsSupport in assembling, packaging, and quality controlResponsible for shipping, receiving, and inventoryResponsible for assisting Administration with various small roles in day to day operations. Responsible for photographing products and graphic production for packing, literature, advertising, marketing, and e-commerce.

Boulder, Colorado, Us

Shipping & Receiving

Denver, Colorado, Us

• WordPress frame work for Website Development (front & back end)• Debugging & Testing• Employed SEO WordPress Plugins for client needs (Social Share Buttons, Google Analytics for WordPress, Google XML Sitemaps, Redirection, Schema Creator, SEO Friendly Images, W3 Total Cache, WordPress SEO, Yet Another Related Posts Plugin, RSS Footer, Google Plus Authorship)

Atlanta, Georgia, Us

Knowledge of mixing PaintPerformed excellent customer serviceKnowledge of interior/exterior paint and applicationsKnowledge and importance of primerKnowledge of interior/exterior stains and finishesKnowledge of interior/exterior caulking

Bentonville, Arkansas, Us

Stitch/needle work expert (highly recommended)Shadow box experience (highly recommended)Art handling & on site installation (museum mounts)Light restorationsKnowledge of tips & tricks to produce high end craftTrained in frame designsExpert in cutting metal frames for assemblyDry mounting experienceWizard (version: 4.8.0423CI) mat board experienceMaster of Fine Arts—Studio (photography, painting, sculpture, video, and installation art)

Cash register, stock inventory & help customers on sales

Dallas, Texas, Us

Up sell by suggestion of specific productsWine knowledge

Oklahoma City, Ok, Us

Fast turn around in productionStitch/needle work experienceExperience in assembling wooden and metal framesShadow box experienceDry mounting experienceWizard mat board experienceMaster of Fine Arts—Studio (photography, painting, sculpture, video, and installation art)

Champaign, Il, Us

Creatively designed a university class level course covering the fundamental skills in traditional and digital photographySet up grading, attendance, and participation policiesDelivered numerous demonstrations and slide lecturesScheduled meetings with each student to provide guidance on class projectsClass size ranging from 16 to 18 students

Irving, Texas, Us

Window mat boards (cut by hand)Wooden and metal frame assemblyGlass cutting

Strong emphasis on organization skillsDeveloped a program to improve efficiencyPerformed data entry, filing and accounting functions, inventory control for over 200 products, and documenting route deliveriesProficient in: QuickBooks, Excel, PowerPointExceptional writing & grammar skillsWord processing (40 – 45 wpm)

Champaign, Il, Us

Facilitated demonstrations, lectures, class discussions, and group critiques for student projectsClass size ranging from 12 to 16 students

Nugegoda, Western Province, Lk

Predominantly family and children PortraitsStrong emphasis in customer serviceNecessary to quickly assess customer needs and implement immediate action to ensure project quotas

• Strong knowledge and experience in the restaurant services• Strong emphasis in customer service• Strong multitasking skills

Master Of Fine Arts (Mfa), Fine And Studio Arts

Associate Of Arts And Sciences (A.A.S.), Web Design & Media Development

Bachelor Of Science (Bs), Fine & Applied Arts