Good Moose is a a performance marketing agency that specializes in launching and scaling brands with heart and brain. Our goal is to help our clients to grow revenues and increase profitability while building brands that can last forever.

Joined Red Antler, one of the leading branding agencies in the world (Casper, Brandless, Allbirds, Bowery, and many more) as a consultant to shape a digital strategy consulting and Performance Marketing offering that eventually became Good Moose. The goal is to help companies with their go-to market strategy, and scale brands with heart and brain.

Took some time off to enjoy the last months of life before becoming a dad and the first months of life as a dad. Extremely recommended!!

Following MentAd's acquisition by SocialCode, I lead the Growth Solutions team, which specializes in helping mid-market companies to grow through Social Advertising

MentAd (Acquired by SocialCode) is redefining online customer acquisition with its predictive marketing platform. Its clients are already seeing CPAs improved by up to 9x and ROI of up to 15x.In a world with billions of online users - how can consumer companies identify, reach, and acquire their next customers?As opposed to existing solutions that use a “spray and pray” approach to figure out who they should target and how, MentAd’s unique approach replaces the guesswork with real data. By analyzing 1st and 3rd party conversion and customer data, MentAd leverages sophisticated machine learning techniques to identify what uniquely characterizes existing customers, and to find opportunities across different marketing channels to acquire new similar customers. The result is highly profitable campaigns acquiring the right customer via the right channels at the optimal price.MentAd is seeing amazing results; unlocking the true potential of predictive marketing to help B2C companies effectively acquire new customers and grow conversions.

Awards & Mentions- Seedcamp Winners 2010, UK - Finalist of Innovate 2010 , Israel- Featured on Techcrunch, BusinessWeek, TheMarker, Guardian.co.uk, Venturebeat.comResponsibilities- Creation and Development of Sparkeo Marketing Plan- Creation and execution of the company's launching Strategy- Definition of the Social Media Strategies- Management of the Online advertising performance campaigns (Adwords, Facebook & Bing)- Creation and launching of the Video Affiliate Program

In 2007 I started writing the blog Facebookapplications.blogspot.com where I reviewed more than 120 Facebook Applications and helped more than 20 companies to improve their apps.Fields of expertise UX/UI, Monetization and Social Media Marketing.

Right Media Traffic Manager.Responsibilities- Setting up our Network in the Right Media Exchange- Link with Partners inside the Exchange.- Create the Insertion Orders- Upload all the Online Media Campaigns- Manage and Optimize all the Campaigns

Media Account ManagerResponsibilities- Managing Online Media campaigns with several Networks and Publishers- Optimizing campaigns by combining internal report with Networks reports (Mainly from Right Media)- Negotiating with the networks terms and settings for the Campaigns.

I joined Marimedia Ltd (Now Taptica) as their 1st employee working from the living room of one of the co-founders.

• Management and control of wholesale, retail and electronic distribution channels.• Supervision and evaluation of independent sales representatives.• Management of two owned retail shops.• Responsible for hiring sales force.