Daniela Leon Cornejo Email & Phone Number

Florida, United States

Florida, United States

Banco de Crédito del Perú is the largest bank in Perú with US$40B in assets and a subsidiary of publicly-traded Credicorp (NYSE: BAP).As Director of Pricing & Analytics, I was recruited to drive pricing for the bank’s entire product portfolio. Based upon consistent outperformance, I was subsequently requested to launch a new Center of Excellence for Revenue Management & Pricing across all subsidiaries of the parent organization (Credicorp) in 2021. I lead 65 direct reports and 40+ other employees in matrix environment.FINANCIAL OUTPERFORMANCE► Enabled 32% growth to $3.5B in annual revenues while growing net income 48% to $1.2B.► Delivered record results in terms of profitability in 2022 and 2023 for institution with 130-year history.► Played vital role in increasing in return on equity (ROE) from 21% to 25%, ranking as Peru’s most profitable bank.BUSINESS TRANSFORMATIONS / CHANGE MANAGEMENT► Navigated through rapid increase in overnight interest rate from 0.25% to 6.75%, successfully transferring cost of funding to clients while maintaining overall 34% market share. Earned personal commendation from Chief Executive Officer for maintaining net interest spread despite challenging market conditions.► Grew personal loan portfolio 44% to $2.3B while boosting ROA 50% and delivering 20%+ increase in market share.► Turned 4 years of losses into positive profit of 1.3% within just 8 months for $1.3B personal credit card portfolio.ARTIFICIAL INTELLIGENCE / EMERGING TECHNOLOGIES► Won senior management approval to spearhead 5-year, $16M initiative to leverage artificial intelligence for 1st time in automation of pricing strategies.► Selected as 2023 FICO Decision Award Winner in Industry Vanguard category (previous winners have included Wells Fargo and T-Mobile). During the Covid-19 outbreak, a never-seen-before credit risk context, we managed to successfully lead the pricing definition strategy, which led us to endure placement recovery.

Florida, United States

www.revenuemanagementalist.comDaniela has the aim of spreading the use of Revenue Management & Pricing as a means of maximizing companies’ results in Peru and South America. Throughout her career, she was able to learn, design, and implement various commercial strategies that turned out successful in prestigious companies such as Latam Airlines Group and Libertador Hotels, Resorts & Spas. Today, this acquired and validated knowledge aims to boost service companies’ profitability and is at the service of the business community.o Oct 2023 - Panelist in Fico Latam "Business Optimization – Why It Is Essential To Invest In Prescriptive Analytics"o May 17, 2023 – Panelist in Fico World “Optimization Masterclass”. Fico world is a leading decision and analytics conference attended by thousands of business leaders from around the world. o May 4, 2023 – Speaker in Fintech Americas “Why We Hate Data, and What We Can Do About It: Six Steps To Become A Data-Driven Organization”o October 25, 2023 – Speaker in FICO Latam Brazil “Business Optimization: Why It Is Essential To Invest In Prescriptive Analytics”o May 13, 2022 - Speaker in Fico World “Optimization for the Enterprise – Why Investing in Prescriptive Analytics is Critical”. o March 7, 2022 – Women in Data Science forumo March 1, 2022 - Intech Week BCP “Pricing Transformation at BCP: On the Path to Become a Benchmark” o November 25, 2021 – First International Marketing Encounter: Building Valuable Brands “Artificial Intelligence” o November 24 and 25, 2021 - First Revenue Management and Pricing Summit. Organizer and Speaker.o October 25, 2021 - Live Feminine Leadershipo September 7, 2021 - Instituto Mexicano de Ejecutivos de Finanzas.o September 18, 2020 – Endeavor “Pricing for Start-ups”

Miami, Florida, United States

I contribute to the development of the Financial Community of Latin America, providing tools, advice, and insights

Florida, United States

As Senior Partner & CEO of Value of Insights, I lead a specialized consulting firm focused on transforming pricing and revenue growth for companies across diverse industries. With extensive experience in the U.S. and Latin America, my work centers on empowering businesses to unlock profitability through data-driven strategies that create lasting impact. My approach is grounded in both deep market insight and hands-on industry experience, ensuring that each client not only achieves immediate results but builds internal capabilities that foster sustainable growth.At Value of Insights, we bring a unique perspective to pricing transformation, guiding organizations from the early stages of their journey to a strategic advantage in their markets. I’m committed to driving impactful change, helping clients turn pricing into a powerful lever for long-term competitiveness and value creation.

I created the Transfer Pricing and Business Valuation Area for EBS Abogados

Peru

Casa Andina Hoteles is Peru’s leading hotel chain with a portfolio of 30 properties and a subsidiary of Intercorp Group.As Chief Commercial Officer / Chief Marketing Officer, I led sales, e-commerce, marketing, revenue management, and business intelligence while managing 65+ employees. Some of the key ways in which I made a difference include:► Revamped website, winning “Best E-commerce Platform in Travel & Tourism” from Lima Chamber of Commerce.► Launched new marketing campaign, winning “Best Boutique Hotel” from World Travel Awards.► Improved ranking on “Great Places to Work in Peru” list from #12 to #3 within 12 months.

Lima, Perú

Libertador Hotels, Resorts & Spas is one of Peru's most luxurious hotel brands with a portfolio of 8 properties and 4 brands and is a subsidiary of Grupo Breccia. Franchise of Starwood and Marriott brands.As Director of Commercial Strategy, I optimized and refined revenue management & pricing while launching our business intelligence function from the ground up. I reported directly to the Chief Commercial Officer while managing an 8-person team. In this position, I laid the foundation to drive a 13% increase in the average room rate and expand the net margin from 14% to 24% (the highest ever in the company’s 43-year history).

Lima, Perú

LATAM Airlines Group is the largest airline holding company in Latin America with US$10B in annual revenues.As Senior Manager of Revenue Management & Pricing for LATAM Airlines Perú, I optimized and refined the revenue management & pricing function while leading a 12-person team.My impact on the business:► Increased domestic revenues 15%+, despite new market entrants such as Avianca, Peruvian Airlines, and LC Peru. ► Boosted market share of Lima-Cuzco route (most profitable domestic route) from 28% to record 37%.► Doubled net margin to rank as Peru’s most profitable airline and LatAm Airlines’ most profitable subsidiary.

Santiago, Chile

As Best Practices Manager for Revenue Management & Pricing, I oversaw our Revenue Management & Pricing Center of Excellence, collaborating with all 6 subsidiaries across Chile, Brazil, Perú, Colombia, Argentina, and Ecuador. I played a key role in the integration following the merger of LAN Airline with TAM Airlines.My best achievements were:► Revamped international waivers and overbooking policies, capturing $50M in incremental annual revenues.► Facilitated transition from Amadeus to Sabre booking system, saving $40M+ in annual costs.

Lima, Peru

Lima, Peru And Santiago, Chile

Lima, Perú

Lima, Peru

Executive Mba Candidate, Cohort 135

Executive MBA degree -Dic 2025 at #1 Best Executive MBA in United States of America, by Fortune 2024 *Recognized as top performer student.

Germany - Managing People For Competitive Advantage, Entrepreneurial Finance

#2 in Germany according Financial Times Executive Masters in Management Ranking 2023

Executive Mba, Mba

Daniela graduated from the Executive MBA at Universidad Adolfo Ibañez, ranked first in South America in 2016 and awarded for its.

Custom Program, Finance And Global Economy Study Visit

Licenciada, Economics, Tercio Superior

Activities and Societies: Writer and Editor of the students journal named BocetoShe studied Economics at one of the most prestigious.