Daniela Leon Cornejo

Daniela Leon Cornejo Email and Phone Number

Founder and CEO @ Value of Insights
Florida, United States
Daniela Leon Cornejo's Location
Miami-Fort Lauderdale Area, United States
About Daniela Leon Cornejo

My talent is to connect the dots to create strategies that drive success. In synergy with the talents of my team, we generate a huge impact.With 16+ years of leadership experience optimizing revenue management & pricing strategies across multiple industries sectors, I have a demonstrated track record of driving successful organizational change, enabling companies to outperform competitors in challenging market conditions, and driving top-line growth and profitability. As Director of Pricing & Analytics at Banco de Crédito del Perú, I enabled 32% growth to $3.5B in annual revenues while delivering record profitability.As Founder & Chief Executive Officer at Rentabiliza, I launched Peru’s 1st advisory firm focused on revenue management and pricing.As Director of Commercial Strategy at Libertador Hotels, Resorts & Spas, I established a new business intelligence function, laying the foundation to drive a 13% increase in the average room rate and expand the net margin from 14% to 24%.And as Senior Manager of Revenue Management & Pricing at LATAM Airlines Perú, I increased revenues by 15%+ despite new market entrants such as Avianca, Peruvian Airlines, and LC Peru and doubled the net margin to rank as Peru's most profitable airline.As a thought leader in revenue management and pricing, I have made significant contributions to the field through various platforms and initiatives. ♦ I founded the Congreso Revenue Management & Pricing, which has grown to attract over 400 attendees from across Latin America. ♦ I also created a LinkedIn group dedicated to revenue management, amassing over 3,000 followers. ♦ My insights are regularly shared through contributions to Medium and Fintech Americas, and I host a podcast on Revenue Management & Pricing. ♦ My dedication to thought leadership is demonstrated by my frequent speaking engagements at prestigious conferences, including the Women in Data Science Conference and Fintech Americas.► AREAS OF EXPERTISEPricing & Revenue Management Strategies ♦ New Market Entry ♦ Digital Innovation ♦ B2B Marketing ♦ B2C Marketing ♦ Mergers & Acquisitions ♦ Post-Merger Integrations ♦ Risk Management ♦ Regulatory Compliance ♦ Thought Leadership ♦ Training & Mentorship► OPEN TO NETWORKING OPPORTUNITIESPlease feel free to contact me at +1.561.897.4892 or revenuemanagementalist@gmail.com

Daniela Leon Cornejo's Current Company Details
Value of Insights

Value Of Insights

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Founder and CEO
Florida, United States
Website:
trabajaenelbcp.com
Employees:
13023
Daniela Leon Cornejo Work Experience Details
  • Value Of Insights
    Founder And Ceo
    Value Of Insights
    Florida, United States
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  • Banco De Crédito
    Director Of Pricing & Analytics
    Banco De Crédito Sep 2019 - Present
    Florida, United States
    Banco de Crédito del Perú is the largest bank in Perú with US$40B in assets and a subsidiary of publicly-traded Credicorp (NYSE: BAP).As Director of Pricing & Analytics, I was recruited to drive pricing for the bank’s entire product portfolio. Based upon consistent outperformance, I was subsequently requested to launch a new Center of Excellence for Revenue Management & Pricing across all subsidiaries of the parent organization (Credicorp) in 2021. I lead 65 direct reports and 40+ other employees in matrix environment.FINANCIAL OUTPERFORMANCE► Enabled 32% growth to $3.5B in annual revenues while growing net income 48% to $1.2B.► Delivered record results in terms of profitability in 2022 and 2023 for institution with 130-year history.► Played vital role in increasing in return on equity (ROE) from 21% to 25%, ranking as Peru’s most profitable bank.BUSINESS TRANSFORMATIONS / CHANGE MANAGEMENT► Navigated through rapid increase in overnight interest rate from 0.25% to 6.75%, successfully transferring cost of funding to clients while maintaining overall 34% market share. Earned personal commendation from Chief Executive Officer for maintaining net interest spread despite challenging market conditions.► Grew personal loan portfolio 44% to $2.3B while boosting ROA 50% and delivering 20%+ increase in market share.► Turned 4 years of losses into positive profit of 1.3% within just 8 months for $1.3B personal credit card portfolio.ARTIFICIAL INTELLIGENCE / EMERGING TECHNOLOGIES► Won senior management approval to spearhead 5-year, $16M initiative to leverage artificial intelligence for 1st time in automation of pricing strategies.► Selected as 2023 FICO Decision Award Winner in Industry Vanguard category (previous winners have included Wells Fargo and T-Mobile). During the Covid-19 outbreak, a never-seen-before credit risk context, we managed to successfully lead the pricing definition strategy, which led us to endure placement recovery.
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  • Revenue Management
    Speaker, Professor, Mentor
    Revenue Management Aug 2016 - Present
    Florida, United States
    www.revenuemanagementalist.comDaniela has the aim of spreading the use of Revenue Management & Pricing as a means of maximizing companies’ results in Peru and South America. Throughout her career, she was able to learn, design, and implement various commercial strategies that turned out successful in prestigious companies such as Latam Airlines Group and Libertador Hotels, Resorts & Spas. Today, this acquired and validated knowledge aims to boost service companies’ profitability and is at the service of the business community.o Oct 2023 - Panelist in Fico Latam "Business Optimization – Why It Is Essential To Invest In Prescriptive Analytics"o May 17, 2023 – Panelist in Fico World “Optimization Masterclass”. Fico world is a leading decision and analytics conference attended by thousands of business leaders from around the world. o May 4, 2023 – Speaker in Fintech Americas “Why We Hate Data, and What We Can Do About It: Six Steps To Become A Data-Driven Organization”o October 25, 2023 – Speaker in FICO Latam Brazil “Business Optimization: Why It Is Essential To Invest In Prescriptive Analytics”o May 13, 2022 - Speaker in Fico World “Optimization for the Enterprise – Why Investing in Prescriptive Analytics is Critical”. o March 7, 2022 – Women in Data Science forumo March 1, 2022 - Intech Week BCP “Pricing Transformation at BCP: On the Path to Become a Benchmark” o November 25, 2021 – First International Marketing Encounter: Building Valuable Brands “Artificial Intelligence” o November 24 and 25, 2021 - First Revenue Management and Pricing Summit. Organizer and Speaker.o October 25, 2021 - Live Feminine Leadershipo September 7, 2021 - Instituto Mexicano de Ejecutivos de Finanzas.o September 18, 2020 – Endeavor “Pricing for Start-ups”
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  • Fintech Americas
    Insight Contributor - Artificial Intelligence & Data
    Fintech Americas Nov 2023 - Present
    Miami, Florida, United States
    I contribute to the development of the Financial Community of Latin America, providing tools, advice, and insights
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  • Value Of Insights
    Senior Partner & Ceo
    Value Of Insights Oct 2015 - Present
    Florida, United States
    As Senior Partner & CEO of Value of Insights, I lead a specialized consulting firm focused on transforming pricing and revenue growth for companies across diverse industries. With extensive experience in the U.S. and Latin America, my work centers on empowering businesses to unlock profitability through data-driven strategies that create lasting impact. My approach is grounded in both deep market insight and hands-on industry experience, ensuring that each client not only achieves immediate results but builds internal capabilities that foster sustainable growth.At Value of Insights, we bring a unique perspective to pricing transformation, guiding organizations from the early stages of their journey to a strategic advantage in their markets. I’m committed to driving impactful change, helping clients turn pricing into a powerful lever for long-term competitiveness and value creation.
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  • Ebs Abogados
    Transfer Pricing And Business Valuation Collaborator
    Ebs Abogados Mar 2012 - Present
    I created the Transfer Pricing and Business Valuation Area for EBS Abogados
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  • Casa Andina Hoteles
    Chief Commercial Officer / Chief Marketing Officer
    Casa Andina Hoteles Nov 2017 - Aug 2019
    Peru
    Casa Andina Hoteles is Peru’s leading hotel chain with a portfolio of 30 properties and a subsidiary of Intercorp Group.As Chief Commercial Officer / Chief Marketing Officer, I led sales, e-commerce, marketing, revenue management, and business intelligence while managing 65+ employees. Some of the key ways in which I made a difference include:► Revamped website, winning “Best E-commerce Platform in Travel & Tourism” from Lima Chamber of Commerce.► Launched new marketing campaign, winning “Best Boutique Hotel” from World Travel Awards.► Improved ranking on “Great Places to Work in Peru” list from #12 to #3 within 12 months.
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  • Libertador Hotels, Resorts & Spas
    Director Of Commercial Strategy
    Libertador Hotels, Resorts & Spas Apr 2016 - Jun 2017
    Lima, Perú
    Libertador Hotels, Resorts & Spas is one of Peru's most luxurious hotel brands with a portfolio of 8 properties and 4 brands and is a subsidiary of Grupo Breccia. Franchise of Starwood and Marriott brands.As Director of Commercial Strategy, I optimized and refined revenue management & pricing while launching our business intelligence function from the ground up. I reported directly to the Chief Commercial Officer while managing an 8-person team. In this position, I laid the foundation to drive a 13% increase in the average room rate and expand the net margin from 14% to 24% (the highest ever in the company’s 43-year history).
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  • Latam Airlines
    Senior Manager Of Revenue Management & Pricing – Latam Airlines Perú
    Latam Airlines Mar 2014 - Apr 2016
    Lima, Perú
    LATAM Airlines Group is the largest airline holding company in Latin America with US$10B in annual revenues.As Senior Manager of Revenue Management & Pricing for LATAM Airlines Perú, I optimized and refined the revenue management & pricing function while leading a 12-person team.My impact on the business:► Increased domestic revenues 15%+, despite new market entrants such as Avianca, Peruvian Airlines, and LC Peru. ► Boosted market share of Lima-Cuzco route (most profitable domestic route) from 28% to record 37%.► Doubled net margin to rank as Peru’s most profitable airline and LatAm Airlines’ most profitable subsidiary.
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  • Latam Airlines
    Best Practices Manager – Revenue Management & Pricing
    Latam Airlines Jul 2012 - Feb 2014
    Santiago, Chile
    As Best Practices Manager for Revenue Management & Pricing, I oversaw our Revenue Management & Pricing Center of Excellence, collaborating with all 6 subsidiaries across Chile, Brazil, Perú, Colombia, Argentina, and Ecuador. I played a key role in the integration following the merger of LAN Airline with TAM Airlines.My best achievements were:► Revamped international waivers and overbooking policies, capturing $50M in incremental annual revenues.► Facilitated transition from Amadeus to Sabre booking system, saving $40M+ in annual costs.
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  • Latam Airlines
    Chief Revenue Management & Pricing
    Latam Airlines Mar 2011 - Jun 2012
    Lima, Peru
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  • Latam Airlines
    Revenue Management & Pricing Analyst
    Latam Airlines Jun 2008 - Mar 2011
    Lima, Peru And Santiago, Chile
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  • Apoyo Consultoria
    Sectorial Analyst – Business Counselling Service (Sae)
    Apoyo Consultoria Dec 2007 - Jul 2008
    Lima, Perú
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  • Pricewaterhouse Coopers
    Transfer Pricing Analyst
    Pricewaterhouse Coopers Jul 2006 - Nov 2007
    Lima, Peru
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Daniela Leon Cornejo Education Details

Frequently Asked Questions about Daniela Leon Cornejo

What company does Daniela Leon Cornejo work for?

Daniela Leon Cornejo works for Value Of Insights

What is Daniela Leon Cornejo's role at the current company?

Daniela Leon Cornejo's current role is Founder and CEO.

What schools did Daniela Leon Cornejo attend?

Daniela Leon Cornejo attended Northwestern University - Kellogg School Of Management, Whu – Otto Beisheim School Of Management, Adolfo Ibañez University, The London School Of Economis And Political Science (Lse), Universidad Del Pacifico.

Who are Daniela Leon Cornejo's colleagues?

Daniela Leon Cornejo's colleagues are Erickson Idrogo Vicente, Ld Motors, Pierina Canto, Cindy Nataly Poma Fernández, Juan Suarez, Ruth Ayala, Rosalia Almeyda Valencia.

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