Daniel Alexandro Hernández Benítez Email and Phone Number
I am a Product Delivery Sr Manager at Coca-Cola Europacific Partners (CCEP), the largest Coca-Cola bottler in the world. I am responsible for the definition and on-time-quality-budget delivery of the Revenue Growth Management (RGM) portfolio. With a BSc in Engineering Physics, I have a strong record applying scientific methods to solve business problems: I have brought digitalisation and advanced analytics to various business processes, such as segmentation, market intelligence, and revenue growth management (& margin), at multinational FMCGs.I have led the product delivery of the market segmentation capability at CCEP, and previously, I have maximised the contribution margin in the markets served by Arca Continental, through the design and alignment of the strategy on the portfolio, price, and promotions. I am always looking for new challenges and opportunities to learn and grow.
Coca-Cola Europacific Partners
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Data Analytics Product Delivery Sr ManagerCoca-Cola Europacific Partners Oct 2022 - PresentUxbridge, West London, GbResponsible for the definition and on-time-quality-budget delivery of the Revenue Growth Management portfolio: Trade Promotion Optimisation (TPO), Customer Profitability tools, and the next gen of Data & Analytics capabilities.Previously, I led the product delivery of the market segmentation capability.
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Profit Growth Management ManagerArca Continental Feb 2021 - Oct 2022Monterrey, Nuevo León, MxMaximized the contribution margin in the markets served by Arca Continental through the design and alignment of the strategy on the 3 pillars of PGM: Portfolio, Price, and Promotions.Based in Arca Continental - Coca-Cola's HQ in Monterrey. Arca has presence in Mexico, the United States, Ecuador, Argentina and Peru. -
Commercial Capabilities ManagerArca Continental Apr 2018 - Feb 2021Monterrey, Nuevo León, MxThe first year I played the role of Market segmentation lead: Brought Machine Leaning to outlet segmentation. Developed a program for gathering relevant market data (from +500,000 outlets) via APIs. Ran variable selection techniques and clustering to produced better segmentation models (Portfolio strategy by cluster +1.5% sales lift vs. control, and vending machine relocation model with +4% transactions).After, I was appointed Market audit/Intelligence lead: Integrated Vision recognition for data collection at the outlet, developing customer self-assessment model for the Mexico, Peru, Ecuador, Argentina, and the USA. Enabled uplift of + USD 1.2 million per year due to execution improvements.
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Advanced Analytics AnalystArca Continental Aug 2017 - Apr 2018Monterrey, Nuevo León, MxMember of the initial Advanced Analytics team (3 people), laiding the foundations and developing the 2 top use cases at Arca Continental (Suggested Order & Segmented execution drivers), coordinating work with consultants from the Big Three and academic collaborators.Developed and documented the implementation of the use case operation model between Advanced Analytics and the business areas.
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Continuous Improvement InternArca Continental Mar 2017 - Jul 2017Monterrey, Nuevo León, MxGiven the opportunity of a great variability of headcount between similar distribution centres, an optimised productivity model based on field measurements and statistical analysis was developed. The new operating standard of baseboards was delivered with a 6% efficiency.
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Academic ExperienceFaculdade De Engenharia Da Universidade Do Porto Sep 2016 - Jun 2021Porto, Porto, PtIn Tecnológico de Monterrey, I taught the university course 'Introduction to physical modeling' for Science and Engineering degrees (Aug 2017-Dec 2020).In University of Porto (2016), I worked as Project researcher in numerical and experimental optimization of parameters for sealing solar cells with laser assisted technique. Achieved solar cells that passed the hermetic sealing testing by the MILSTD-883H standard
Daniel Alexandro Hernández Benítez Skills
Daniel Alexandro Hernández Benítez Education Details
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Tecnológico De MonterreyEngineering Physics -
Universidade Do PortoEngineering Physics
Frequently Asked Questions about Daniel Alexandro Hernández Benítez
What company does Daniel Alexandro Hernández Benítez work for?
Daniel Alexandro Hernández Benítez works for Coca-Cola Europacific Partners
What is Daniel Alexandro Hernández Benítez's role at the current company?
Daniel Alexandro Hernández Benítez's current role is Data & Analytics Product Delivery @ Coca-Cola Europacific Partners | RGM, PMP®.
What schools did Daniel Alexandro Hernández Benítez attend?
Daniel Alexandro Hernández Benítez attended Tecnológico De Monterrey, Universidade Do Porto.
What are some of Daniel Alexandro Hernández Benítez's interests?
Daniel Alexandro Hernández Benítez has interest in Children, Education, Science And Technology, Arts And Culture, Health.
What skills is Daniel Alexandro Hernández Benítez known for?
Daniel Alexandro Hernández Benítez has skills like Leadership, Physics, R, Planning, Reading, Intellectually Curious, Chemistry, Matlab, Microsoft Azure, Data Analysis, English, Stress Management.
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