Daniel Álvarez González

Daniel Álvarez González Email and Phone Number

Sales Manager @ Luengo Color, SLU
Barcelona, CT, ES
Daniel Álvarez González's Location
Barcelona, Catalonia, Spain, Spain
About Daniel Álvarez González

Graduate of Labor Science with a Master in Quality and Environment and Graduate in Management and Business Administration. With over sixteen years experience in multinational companies in consumer goods in different sectors (liquors, tobacco, petfood, pharmaceutical, chemical and relax).Comercial; business development in the territories and customers.Marketing; development and implementation of promotional campaigns. Focus in consumers.Human Resource; management teamsCareer goal: continous professional development to meet my abilities in major companies.Specialities: Sales, marketing and human resources. Features, Large capacity for work, managing teams, managing complexity, organizational, procedural, very analytical and decisive.

Daniel Álvarez González's Current Company Details
Luengo Color, SLU

Luengo Color, Slu

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Sales Manager
Barcelona, CT, ES
Website:
luengocolor.com
Employees:
23
Daniel Álvarez González Work Experience Details
  • Luengo Color, Slu
    Sales Manager
    Luengo Color, Slu
    Barcelona, Ct, Es
  • Euno Commercial Displays Technology S.L
    Sales & Marketing Manager
    Euno Commercial Displays Technology S.L Sep 2020 - Present
    Sant Boi De Llobregat, Cataluña, España
    Reporting to the CEO, we have Europeanized a Chinese SME by creating a commercial policy, rates, collection policy, development of the online presence, campaigns to gain new clients and promotions.Duties:We have become suppliers to the most important clients in the sector.Brand awareness has spread to the point that practically the entire sector knows the brand.The growth in turnover has been exponential and with very significant margins.
  • Tesa Tape S.A.
    Sales Manager
    Tesa Tape S.A. Apr 2017 - Mar 2020
    Barcelona
    Sales Manager Middle East Area of ​​Spain (Andorra, Catalonia, Navarra, Aragon, Balearic Islands, Valencian Community, Murcia and Albacete) at tesa tape (Beiersdorf group) Chemical industry dedicated to the manufacture of adhesive solutions,Reporting to the commercial director, leading a team of 6 commercial staff and 2 externalMain objective to develop the business in the channels of: Craftsmen (hardware stores, Deco, Construction), Large Stores (DIY, FOOD & CARRY) and Stationery with… Show more Sales Manager Middle East Area of ​​Spain (Andorra, Catalonia, Navarra, Aragon, Balearic Islands, Valencian Community, Murcia and Albacete) at tesa tape (Beiersdorf group) Chemical industry dedicated to the manufacture of adhesive solutions,Reporting to the commercial director, leading a team of 6 commercial staff and 2 externalMain objective to develop the business in the channels of: Craftsmen (hardware stores, Deco, Construction), Large Stores (DIY, FOOD & CARRY) and Stationery with a sales volume of € 6M and € 40MFeatures:For 2 consecutive years 2017 - 2018 we achieved the objective established in the growth of 104.2% with a salesperson unsubscribed in 2017 and working blindly for 3 months due to a global computer virus, leaving the company without the server, blocking the system of orders and logistics In 2019 we managed not to decrease being 3 months of medical leave and reduction of commercials. After my reinstatement we managed to recover the business, in Catalonia we reduced the fall from -30% to -8% with a savings in the budget of about € 100,000 in resources, both people and costs. Show less
  • Pikolin
    Director Regional Retail
    Pikolin May 2015 - Jun 2016
    Barcelona Y Alrededores, España
    Regional Management of the Retail channel of Catalonia at PIKOLIN. Furniture and rest sector company. Reporting to the director of the Retail Spain channel, we developed the business in the area of ​​Catalonia, for the brands of the Pikolin group: Bultex, Sema and Sunlay with a team of 4 salespeople and a sales volume of € 6M and € 150M in SpainFeatures:• In 8 months we managed to stop the negative business results in the Region of Catalonia with the recovery of the fall in… Show more Regional Management of the Retail channel of Catalonia at PIKOLIN. Furniture and rest sector company. Reporting to the director of the Retail Spain channel, we developed the business in the area of ​​Catalonia, for the brands of the Pikolin group: Bultex, Sema and Sunlay with a team of 4 salespeople and a sales volume of € 6M and € 150M in SpainFeatures:• In 8 months we managed to stop the negative business results in the Region of Catalonia with the recovery of the fall in sales in 2015, maintaining the profit margin and a sustained growth of + 118% in 2016 results.• Implementation of 47 Corners in the distribution channel of specialized stores and points of sale: mattresses and furniture stores.• Recovery of Flex's main partner client in Catalonia with a turnover of € 150K• Scope of the team of 4 sales representatives of the objectives of € 6M.• Analysis of sales by clients, definition of assortment, best sellers and creation of strategic plan for 2015-2016. Show less
  • Akzo Nobel Coatings
    Senior Area Sales Manager. Chemical Company In Bricolage Sector
    Akzo Nobel Coatings Apr 2013 - Nov 2014
    Barcelona Y Alrededores, España
    Sales Manager Area for the East Zone Retail Channel (Andorra, Catalonia, Balearic Islands, Valencian Community, Murcia and Almería) in the Division of paints and varnishes (Bruguer, Xyladecor and Hammerite) in AKZO NOBEL COATINGS company of the chemical industry of paints. Reporting to the commercial director, leading a team of 6 salespeople with a sales volume of € 6M.Features:• In 8 months in 2013 we achieved the recovery of the GAP from -13% to + 2% of turnover over the year… Show more Sales Manager Area for the East Zone Retail Channel (Andorra, Catalonia, Balearic Islands, Valencian Community, Murcia and Almería) in the Division of paints and varnishes (Bruguer, Xyladecor and Hammerite) in AKZO NOBEL COATINGS company of the chemical industry of paints. Reporting to the commercial director, leading a team of 6 salespeople with a sales volume of € 6M.Features:• In 8 months in 2013 we achieved the recovery of the GAP from -13% to + 2% of turnover over the year 2012• In 2014, increases of + 3% in turnover and + 4% in market share, respectively.• Increase of + 8% in profitability.• Expansion of the client portfolio incorporating new ones and recovering 4 important clients due to their volume in the € 200K sector.• Substantial increase in business in key accounts and national purchasing centers such as Ehlis, NCC and Catalonia and the Balearic Islands: Brico Grup and Hiper Centro. Show less
  • Artsana Spain (Chicco Española)
    Area Sales Manager Retail In Chicco (Artsana Spain) Pharmaceutical Company
    Artsana Spain (Chicco Española) Aug 2011 - Sep 2012
    Madrid Y Alrededores, España
    Regional Sales Manager East Zone(Andorra, Catalonia, Balearic Islands, Valencian Community, Murcia and Almería) of the Pharmacies Division in ARTSANA SPAIN (formerly CHICCO Española) with the brands CHICCO, CONTROL AND PIC Company of Manufacture and commercialization of products for children, reporting to the commercial director, leading a team of 11 sales staff and two external, with sales volume of € 5.5M in my area and € 52M in SpainI started as regional sales manager for the… Show more Regional Sales Manager East Zone(Andorra, Catalonia, Balearic Islands, Valencian Community, Murcia and Almería) of the Pharmacies Division in ARTSANA SPAIN (formerly CHICCO Española) with the brands CHICCO, CONTROL AND PIC Company of Manufacture and commercialization of products for children, reporting to the commercial director, leading a team of 11 sales staff and two external, with sales volume of € 5.5M in my area and € 52M in SpainI started as regional sales manager for the Infant division and within 4 months I was responsible for both the Infant and Adult divisions.Functions:• Halt the consecutive decline in sales since 2007 (forecast of a drop in the area -15%. Real decrease -2%).• Increase in business in key accounts (in the Hefame and Pharmaceutical Federation cooperatives and groups like G9, Xarxa Farma, Farmunid, Marvimundo, etc).• Creation of the KAM figure to give continuity to the management of key clients, of the business that require their own strategic plan with Oracle operating system• Commercial management and planning point.• 5% increase in market share in distribution and in the client portfolio. Show less
  • Hill´S Pet Nutrition (Colgate Palmolive)
    Field Sales Manager Retail. Health Care Company. In Pets Sector
    Hill´S Pet Nutrition (Colgate Palmolive) May 2006 - Aug 2011
    Madrid Y Alrededores, España
    Sales Manager half this national territory (Andorra, Catalonia, Balearic Islands, Valencian Community, Murcia, Almería and half of Andalusia) HILL'S PET NUTRITION (COLGATE PALMOLIVE) reporting to the commercial director and leading a team of 7 territory managers and a GPV developing a business € 7M and in Spain € 36MConsumer sector - pet nutrition division.I started as a territory manager and after a year I was promoted to sales manager for half of Spain in the store… Show more Sales Manager half this national territory (Andorra, Catalonia, Balearic Islands, Valencian Community, Murcia, Almería and half of Andalusia) HILL'S PET NUTRITION (COLGATE PALMOLIVE) reporting to the commercial director and leading a team of 7 territory managers and a GPV developing a business € 7M and in Spain € 36MConsumer sector - pet nutrition division.I started as a territory manager and after a year I was promoted to sales manager for half of Spain in the store channel.Features:• Growth over 20% from 2006 to 2009.• Promotion of sales of own products through distributors obtaining an increase of + 15% in distribution leading a project in cooperation with the largest distributor of the company.• Advice on the definition of new product launch programs.• Introduction and development of a client control computer program. Show less
  • British American Tobacco
    Field Marketing And Territory Manager. Tobacco Company In Horeca Sector
    British American Tobacco Nov 2002 - May 2006
    Catalonia
    Field Marketing & Key Account Manager at BRITISH AMERICAN TOBACCO working for the brands LUCKY SRIKE, PALL MALL, KENT, DUNHILL…) reporting initially to the Field Marketing Manager and later to the Regional Sales Manager.I started as Field Marketing responsible for the execution of marketing campaigns in Catalonia and Aragon. And, after two years, I changed position to KAM in the negotiation with the main leisure players in Catalonia and Aragon.Features:• Achievement of 120% of… Show more Field Marketing & Key Account Manager at BRITISH AMERICAN TOBACCO working for the brands LUCKY SRIKE, PALL MALL, KENT, DUNHILL…) reporting initially to the Field Marketing Manager and later to the Regional Sales Manager.I started as Field Marketing responsible for the execution of marketing campaigns in Catalonia and Aragon. And, after two years, I changed position to KAM in the negotiation with the main leisure players in Catalonia and Aragon.Features:• Achievement of 120% of contact objectives in direct and indirect impacts in marketing campaigns.• Successful management of 5 marketing campaigns simultaneously.• Management of a portfolio of 150 selected accounts with a budget of € 600k investment.• Improved branding management in 90% of the main clients.• Reduction of the investment budget by € 150k with the consequent substantial improvement of the company's profits thanks to the downward renegotiation of conditions with clients).• Constant surpassing of objectives (+ 20%) and ROI improvement by (+ 20%) Show less
  • Gonzalez Byass
    Field Marketing And Territory Manager. Drinks In Horeca Sector
    Gonzalez Byass Sep 2001 - Nov 2002
    Catalonia
    Field Marketing and Territory Manager at GONZALEZ BYASS Brands: GRANTS, SOBERANO, GRANDPECHER, TÍO PEPE, BODEGAS BERONIA, CABOMAR ...I started as responsible for the reintroduction of the strategic brand of the Soberano company as a mixed drink in leisure establishments. The project was supported by a budget of 6 million euros in 3 years. The mission was the planning, development and implementation of marketing activities. Among the functions were the training and development of the… Show more Field Marketing and Territory Manager at GONZALEZ BYASS Brands: GRANTS, SOBERANO, GRANDPECHER, TÍO PEPE, BODEGAS BERONIA, CABOMAR ...I started as responsible for the reintroduction of the strategic brand of the Soberano company as a mixed drink in leisure establishments. The project was supported by a budget of 6 million euros in 3 years. The mission was the planning, development and implementation of marketing activities. Among the functions were the training and development of the personnel participating in the activities and the management of a client portfolio.Later I was incorporated as a commercial manager in the Gonzalez Byass staff, commercializing all the portfolio products.Features:Modernization of the image Sovereign as a drink for a new generation.Negotiation of key regional distribution agreements.Increase in sales and distribution through the Horeca channel. Show less

Daniel Álvarez González Skills

Gerencia De Ventas Estrategia Empresarial Estrategia De Mercadotecnia Ventas Plan De Negocio Desarrollo Empresarial Mercadotecnia Marketing Comercial Negotiation Business Strategy Sales Management Team Management Business Planning Liderazgo De Equipos Sales Complexity Management Marketing Strategy Management Organizational Structure Procedural Spanish Marketing Management Marketing New Business Development Teamwork Market Research Trade Marketing Microsoft Office Business Development English Web 2.0 Estrategia Desarrollo De Productos Plan De Marketing

Daniel Álvarez González Education Details

Frequently Asked Questions about Daniel Álvarez González

What company does Daniel Álvarez González work for?

Daniel Álvarez González works for Luengo Color, Slu

What is Daniel Álvarez González's role at the current company?

Daniel Álvarez González's current role is Sales Manager.

What schools did Daniel Álvarez González attend?

Daniel Álvarez González attended Esade Business School, Inesdi Digital Business School, Auditoría Salud, New Horizon Barcelona, Universidad Autónoma De Barcelona, Universitat Rovira I Virgili, Universitat Rovira I Virgili, Eae Business School.

What are some of Daniel Álvarez González's interests?

Daniel Álvarez González has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Health.

What skills is Daniel Álvarez González known for?

Daniel Álvarez González has skills like Gerencia De Ventas, Estrategia Empresarial, Estrategia De Mercadotecnia, Ventas, Plan De Negocio, Desarrollo Empresarial, Mercadotecnia, Marketing Comercial, Negotiation, Business Strategy, Sales Management, Team Management.

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