Daniela Malo Email & Phone Number

Greece

Nea Erythrea, Athens, Gr

Lead a high-performing team of 37 professionals, including 7 marketers and 30 sales and pharmacy promotion specialists.- Manage full P&L responsibility for all consumer healthcare brands, overseeing strategic development and execution of marketing plans aligned with business objectives.- Ensure optimal inventory availability and forecasting to meet market demand effectively.- Successfully manage iconic mega brands, while establishing high-level partnerships with global industry leaders. - Focus on driving sustainable growth, enhancing brand equity, and achieving operational excellence in a rapidly evolving healthcare landscape.

Nea Erythrea, Athens, Gr

Successful management of international brands in Greek company, collaborating in daily basis with several Multinational companies. Double role - collaborating with global marketing teams for effective local execution• Managing 70% of company's sales and marketing in terms of turnover and the 3 most important accounts of company• Managing brands from below categories: Pain Management (paracetamol leader in Greece) & Cold and Flu category, Multivitamins, Vitamins, Kids Vitamins, Nappy Rash cream, Baby Colic, Baby milk, Emergency Contraception, Anti inflammatory Gel• Created optimal sales strategies to achieve commercial goals for target market.

Nea Erythrea, Athens, Gr

Marketing plan including budgeting, P&L, Implementation of all brand marketing activities - TV & Radio campaigns, Digital Activities, Outdoor Activities, POS materials, HCPs Detailing (Doctors & Pharmacists), Trade Marketing, Merchandizing activities, Participation to pharmacy conventions. Established criteria for each milestone within product roadmap as means to measure developmental progress.• Managing 1st Brand in pharmaceutical industry in terms of units and drove sales in cash cow product

Nea Erythrea, Athens, Gr

• Opening very successful new line for Elderly Homes and Rehabilitation Centers increasing sales • Created sales forecasts to target daily, monthly and yearly objectives. Worked with sales team to collaboratively reach targets

www.EEFAM.gr

Evaluated Healthcare Professional preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns. Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns. Managed 24 researchers in field.• Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle. Designing research questionnaires and moderator guides. Interpreting data, writing reports, and making actionable recommendations

Θεσσαλονίκη, Gr

Created monthly Statistical Analysis on Greece's bilateral external trade and conducted studies on different countries and/or sectors

Msc, Marketing And Communication With New Technologies

Specialization Program, Sales Management And Marketing Plan

Specialization Program, Public Relations, Commercial And Marketing

Bachelor'S Degree, International Trade

Master'S Degree, Marketing