Chief Branding Officer + Product Designer
CurrentA mobile app for university students to help acclimate them to their new surroundings.• Created the brand look, including: logo, fonts, color palette, pitch decks, and social media.• App design, including gathering requirements, competitive research, user personas, wire framing, user journey, low and high-fidelity prototypes, user research, and development.• UI design with animated interactions.• UX and marketing copywriting• Increased revenue by creating a row of student deals at the very top of the main page and moving the deals section to the top of the options on the page.• App store copy and graphics.• Marketing materials, including pitch decks and newsletters.