I always knew I wanted to be in a job that involved fashion and travelling. I studied for a Fashion Designer degree and Marketing & Communication Master whilst studying short courses such as Social Media Strategies, Build Traffic & Audience for your Business and Fashion & Textile Forecasting. I speak fluent English, Spanish, Catalan, Portuguese and Italian.Work at important international companies such as Bershka (Inditex Group), GUESS, Topshop, Renner and AMARO contributed greatly to my experience and expertise, the fast pace and challenges that keep me going.Especialidades: Result oriented professional with many years of experience in international fast fashion market. Fair understanding of brand strategy, BI (business intelligence), product development and management, marketing and social media strategies, mix of products, sourcing and supply chain, analysis of catwalks, key items, market research, sales analysis, stock levels control, consumer needs & prediction of future trends, price range and monitor merchandise into the store and website, data analysis, technology and innovation. Proven strong knowledge to develop collections, numeracy skills, spoken & written communication, ability to negotiate and make decisions under pressure, leadership & organizational capacity, positive attitude, sense of urgency and teamwork.
Marx Consultoria
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Gestão De Marcas De ModaMarx Consultoria 2019 - PresentSão Paulo Y Alrededores, BrasilBRANDING - PRODUTO - MARKETINGTransforme sua marca de moda em um sucesso de vendas. Consultoria para Marcas & Negocios de Moda baseado em Dados, Análises e Pesquisas.Criada em 2019 Empresa pioneira em Consultoria integrada de Gestão de Marca & Crescimento de Negócios.Business Plan (Plano de Negócios)BI - Inteligência de Negócio baseado em DadosTecnologia, Data Analytics, Growth Hacking, Dashboards PersonalizadosPesquisa de Tendências & MercadoCriação… Show more BRANDING - PRODUTO - MARKETINGTransforme sua marca de moda em um sucesso de vendas. Consultoria para Marcas & Negocios de Moda baseado em Dados, Análises e Pesquisas.Criada em 2019 Empresa pioneira em Consultoria integrada de Gestão de Marca & Crescimento de Negócios.Business Plan (Plano de Negócios)BI - Inteligência de Negócio baseado em DadosTecnologia, Data Analytics, Growth Hacking, Dashboards PersonalizadosPesquisa de Tendências & MercadoCriação & Desenvolvimento de ProdutoVisual Merchandising Físico e OnlineEstratégia para Crescimento de Marca com implementação de tecnologiaEstratégia Digital 360° para todas as Mídias SociaisDireção Criativa Criação e Produção de Conteúdo para todas as Redes Sociais (Campanhas, Lançamentos etc)CX - Customer Experience (Experiência do Cliente)Tecnologia - todas as ferramentas (SEO, Site, APP, CRM, Sistema ERP, …)Tráfego Pago (Google ADS, Meta ADS, Youtube, Campanhas, Lançamentos...)Start UpsLiderançaContratação e Treinamento de Equipes de VendasAtendemos marcas de atacado e varejo.Para mais informações entre em contato: 11 98888-4885 Show less
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Category Manager Pl Apparel | AmaroAmaro 2016 - 2019São Paulo Y Alrededores, BrasilAMARO is a digitally native fashion brand that innovates through technology and creativity. Sells the latest trends at disruptive prices, delivered speedily and in style. Meetings, mood boards and strategy - it's all in a day's work at head office. No time to sit back on our heels, this is the hub that powers everything we do.As Category Manager I´m responsible for overseeing one of our industry-leading Buying teams to develop and deliver innovative product ranges, drive profit and… Show more AMARO is a digitally native fashion brand that innovates through technology and creativity. Sells the latest trends at disruptive prices, delivered speedily and in style. Meetings, mood boards and strategy - it's all in a day's work at head office. No time to sit back on our heels, this is the hub that powers everything we do.As Category Manager I´m responsible for overseeing one of our industry-leading Buying teams to develop and deliver innovative product ranges, drive profit and influence the Brand's product strategy. Ensure that we are first in identifying emerging trends, and translating these into fashion stories our customers will love and believe in. Work closely with the Design teams and our Suppliers to ensure we capture the season’s must-have pieces to excite and delight the customers. Show less -
Fashion Buyer / Gerente De ProdutoLojas Riachuelo Oct 2014 - Dec 2015São Paulo Y Alrededores, BrasilI'm in permanent touch with fashion market trends. At Riachuelo we launch fast fashion collections every month, we renew trends and adapt them to be up to date and offer our clients what they are looking for.I work closely with the Design Team and I'm in charge of supervising the whole collection development process: from concept up to the distribution in our stores, making sure the product reaches optimum quality levels.As an International Fashion Buyer I'm in charge of Management of… Show more I'm in permanent touch with fashion market trends. At Riachuelo we launch fast fashion collections every month, we renew trends and adapt them to be up to date and offer our clients what they are looking for.I work closely with the Design Team and I'm in charge of supervising the whole collection development process: from concept up to the distribution in our stores, making sure the product reaches optimum quality levels.As an International Fashion Buyer I'm in charge of Management of Buying Budget, Development of collection and product selection in collaboration with the Design team, Sales analysis and commercial needs, Analysis and trend proposal, Decision and planning of quantities to buy and of production areas (China, India, Vietnam, Bangladesh…), Sourcing of new suppliers and production markets, Negotiation of prices, margins, delivery dates of merchandise with different suppliers, Follow up on production until arrival in our warehouses, Decision on product delivery dates in shops: quantities and delivery dates. Show less -
Fashion Buyer / Gerente De ProdutoLojas Renner Mar 2013 - Sep 2014Have a good eye for trends knowing how to translate for our customers and then bring that product to market by negotiating the best rates with the suppliers. Responsible for the product development for a range of fast fashion ladies good in accordance with the range budget. This involves overseeing the entire creative process from concept to delivery, ensuring that the creative produce is of an exceptional standard. As fashion buyer I have ability to understand and act upon financial retail… Show more Have a good eye for trends knowing how to translate for our customers and then bring that product to market by negotiating the best rates with the suppliers. Responsible for the product development for a range of fast fashion ladies good in accordance with the range budget. This involves overseeing the entire creative process from concept to delivery, ensuring that the creative produce is of an exceptional standard. As fashion buyer I have ability to understand and act upon financial retail indicators such as sales, gross margin, inventory productivity, sell-through and turnover. Have a good relationship negotiating with suppliers all over the world regarding product specification. quality, price, time frames and delivery. Show less -
Merchandiser / Gerente De ProdutoTopshop Topman Mar 2012 - Dec 2012Work alongside the stores and headoffice team to ensure the brand has a balanced range, offering cutting edge style without alienating the mass consumer.Trade the range to maximise profit and minimise markdown. This is achieved by forecasting sales, reviewing and balancing stock and developing strategic promotions.Plan the future ranges, considering past, present and future trends. Analyse current information in order to identify key learns and optimise profit on the next season's range. -
Brand IntegrityGuess Europe Sagl 2007 - Dec 2011Due the store`s expansion around the world and in order to all the shops (property or licensing) have the same image and give the same experience to the customers, GUESS created the Brand Integrity department to ensure consistency in image, product, visuals, merchandising, advertising, quality in product and shop-fit, as well as controlling the distribution channels. The Brand Integrity act as the Brand`s gate-keeper, travelling across Europe ensuring consistency and integrity of the brand… Show more Due the store`s expansion around the world and in order to all the shops (property or licensing) have the same image and give the same experience to the customers, GUESS created the Brand Integrity department to ensure consistency in image, product, visuals, merchandising, advertising, quality in product and shop-fit, as well as controlling the distribution channels. The Brand Integrity act as the Brand`s gate-keeper, travelling across Europe ensuring consistency and integrity of the brand across all levels in order to support Retail development.I joined GUESS 3 years ago at a time when has not started the strong expansion in Spain, Andorra & Portugal. I gave support to the retail expansion being part of almost openings in different cities as well as analyzing competitors, brand position and possible improvements. Show less -
Product ManagerBerska (Inditex Group) Oct 2006 - Jul 2007Job Description: Work in close collaboration with designers, buyers and stores. A true specialist in the international`s fashion market. The role consists in adapt collections to the tastes of each country, including to the taste of the customers of each store. Manage the product, commenting on new collections, monitoring sales of each family of articles. Make sure that the store managers are ordering well and achieving their goals.As a product manager, I followed some international markets… Show more Job Description: Work in close collaboration with designers, buyers and stores. A true specialist in the international`s fashion market. The role consists in adapt collections to the tastes of each country, including to the taste of the customers of each store. Manage the product, commenting on new collections, monitoring sales of each family of articles. Make sure that the store managers are ordering well and achieving their goals.As a product manager, I followed some international markets such as England, Ireland, Greece, Rusia, Portugal and Italy. I`m an expert in analyze and prepare complex sales reports (strong numerical skills and excel knowledge), centralize and move garment into the shop and between the stores, control the stock levels, monitor the best-selling pieces in the shops and make sure that they are always available for consumers and clearly recognizable (focus area). I have high understanding of how certain items have sold in previous years to predict how similar items might sell, trend spotting, ability to make decisions under pressure, negotiation skills, strategic planning, trend and market analysis. Show less -
Merchandise StoreHard Rock Cafe 2004 - 2006
Daniela Marques Education Details
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Saint Martins College Of Art And DesignFashion Merchandising -
Marketing/Marketing Management, General -
Marketing & Communication -
Fasm - Faculdade Santa MarcelinaFashion/Apparel Design
Frequently Asked Questions about Daniela Marques
What company does Daniela Marques work for?
Daniela Marques works for Marx Consultoria
What is Daniela Marques's role at the current company?
Daniela Marques's current role is Gestão de Marcas de Moda BRANDING • PRODUTO • MARKETING Baseado em Dados, Análises e Pesquisa de Mercado..
What schools did Daniela Marques attend?
Daniela Marques attended Saint Martins College Of Art And Design, Centro Universitário Belas Artes De São Paulo, Esic Business & Marketing School, Fasm - Faculdade Santa Marcelina.
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Daniela Marques
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Daniela Marques
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Daniela Marques
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