Daniela Masiello Email & Phone Number

Design Director responsible for creating complex and comprehensive presentations for all of mmc and RXMosaic new business initiatives. Manage Junior and freelance staff to create branded social content, influencer marketing collateral and deck presentations, for Novartis, Johnson and Johnson, Eisai, Merck, Nexplanon®, and P&G. Design and manage internal branding collateral.

New York, New York

Greater New York City Area

Deliver comprehensive suite of graphic design services to cross-industry clientele. Work with organizational principals to gather, analyze and translate needs into targeted branding solutions. Direct all facets of creative projects, from conceptualization through on-time execution.Open to full time employment, short- and long-term freelance engagements with agencies or clients.Brands I’ve worked with.Absolut Vodka, Avion Tequila, Anheuser Busch, Jägermeister… Show more Deliver comprehensive suite of graphic design services to cross-industry clientele. Work with organizational principals to gather, analyze and translate needs into targeted branding solutions. Direct all facets of creative projects, from conceptualization through on-time execution.Open to full time employment, short- and long-term freelance engagements with agencies or clients.Brands I’ve worked with.Absolut Vodka, Avion Tequila, Anheuser Busch, Jägermeister, Pantene, Nioxin, Aussie, Sephora, J&J, PNG, Shark Ninja, method, essentia, Novartis Oncology Show less

Greater New York City Area

Create branded social content, influencer marketing collateral and deck presentations, for Pantene, Nioxin®, Aussie, Olay®, Sephora®, iHop, P&G, SK-II and new business pitches.

Heineken USABrought conceptual and strategic creative ideas to Heineken USA’s national, regional, and multicultural marketing activations for in-store, on-premise and OOH. Brands included Heineken, Heineken Light, Dos Equis, Newcastle, Amstel Light, Desperados and Strongbow Hard Apple Ciders. Partnered with account, strategy, and cross-discipline agency teams to develop path to purchase solutions that connect with shoppers and consumers resulting in higher engagements, lift in… Show more Heineken USABrought conceptual and strategic creative ideas to Heineken USA’s national, regional, and multicultural marketing activations for in-store, on-premise and OOH. Brands included Heineken, Heineken Light, Dos Equis, Newcastle, Amstel Light, Desperados and Strongbow Hard Apple Ciders. Partnered with account, strategy, and cross-discipline agency teams to develop path to purchase solutions that connect with shoppers and consumers resulting in higher engagements, lift in sales and brand loyalty. Managed and mentored junior staff, as well as built and maintained client relationships. Show less

DUNHILL Developed strategic concepts and designs for marketing and event materialsImperial Created, from idea to execution, brand toolkits and packaging for du Maurier, Player’s, and Peter Jackson, in addition to 360 activation materials.

GlaxoSmithKlineCreated global communication and activation templates to support product launches of Panadol, a global analgesic brand.PantoneDesigned direct mail and ad campaigns that promoted products and services expressly for the graphic, fashion and home segments. Olive Oil From SpainWorked with creative director on annual programs promoting Goya, Star and Pompein Oil through point of sale, ad campaigns and web touch-pointsPizza Hut International… Show more GlaxoSmithKlineCreated global communication and activation templates to support product launches of Panadol, a global analgesic brand.PantoneDesigned direct mail and ad campaigns that promoted products and services expressly for the graphic, fashion and home segments. Olive Oil From SpainWorked with creative director on annual programs promoting Goya, Star and Pompein Oil through point of sale, ad campaigns and web touch-pointsPizza Hut International Worked with creative director to create brand repositioning for the international dine-in markets through a brand manifesto, and brand guidelinesExtell Worked with creative director and senior staff to create a brand identity, marketing materials, and OOH’s for luxury residential buildings on Riverside Park. Show less

Greater New York City Area

Worked closely with art director and senior designers on various projects, including a redesign of library’s tours poster,press packets and brochures.

Bachelor'S Degree, Graphic Design

Studied graphic design, and was a member of the Stitch knitting club.

Bachelor'S Degree, Graphic Design

Activities and Societies: The Stitch Knitting Club