Daniela Mena Email & Phone Number

United States

• Holy Clouds is a dessert business that sells a unique whipped custards known as "clouds" in a variety of flavors.
• Strategized the creation, marketing, and delivery of an average of 50 Holy Clouds weekly by devising strategic plans and making informed decisions to target both local and international markets.
• Managed social media accounts and conducted targeted ad campaigns, launching digital marketing initiatives for new flavors that boosted sales revenue by 25% and enhanced social media presence.
• Developed an order request website with seasonal menu flavors, pick-up/delivery times, and contact information, elevating customer response rates by 30% and improving sales efficiency by 20%.
• Established partnerships with local businesses to organize monthly themed events, boosting brand exposure and driving consumer engagement in the Gainesville market.

San Jose, Costa Rica

Selected as a Sales Assistant for Vision Expo East in New York City for four consecutive years. I played a key role in vendor relations and curated frame inventory based on fashion trends. Showcased Opti Care's brand to create business opportunities with distributors and labs, while also designing creative marketing materials and managing social media to.

San Jose, Costa Rica

As my role as Secretary, I managed the doctor's schedule, provided exceptional customer service, and streamlined frame inventory control, ensuring an efficient workflow process that improved daily operations and enhanced client satisfaction.

Gainesville, Florida, United States

Dedicated 15-20 hours weekly at UF's Southwest Recreation Center, where I promoted a welcoming fitness environment and ensured smooth operations by coordinating activities and resolving challenges. Supervised up to 500 patrons daily, prioritizing tasks and improving efficiency, leading to an improved overall experience for facility users.

Developed Excel databases to track daily expenses, including customer invoices, material inventories, and machine maintenance costs, providing actionable reports to the senior manager and gaining experience in data analysis for business objectives. Managed and tracked 20-30 daily FedEx orders, enhancing office productivity and acting as a liaison between.

Founded and managed the Instagram food blog "Eats by Dani," which grew to over 6,000 followers and featured 240+ posts promoting top culinary experiences in San José, Costa Rica, and internationally. Provided marketing services and social media exposure to restaurants through reviews on food and atmosphere. Organized promotional offers for new business.

Led the incoming pledge class through a 5-week intensive professional development program to prepare them for successful entry into the brotherhood. Provided personalized coaching on resume building, networking, and interview skills through weekly one-on-one meetings, ensuring consistent progress in their professional development.

-Executed “DSP Hypeman”, an internal marketing plan as an incentive to motivate brotherhood to participate in recruitment activities, resulting into a 46% increase of user engagement on the fraternity’s social media platforms.-Designed and promoted the “Back to Business” Spring 2021 recruitment campaign and worked in teams cross-functionally to work on.

Accepted into the Fall 2019 pledge class, where I completed 8 weeks of professional development training and met all pledging requirements, resulting in a 100% acceptance rate into the fraternity. As part of the Fundraising Committee, I helped raise over $8,000 for the Child Advocacy Center by organizing weekly events and leading campaigns with the.

Gainesville, Florida, United States

Designed the team's 2020-2021 tennis uniforms and established a first-time partnership with Nike to enhance our image at both in-state and out-of-state championships. This initiative led to a 40% increase in uniform sales and secured the Orange Status Tier, the highest club sport distinction, which significantly increased funding for tournament and.

Guided incoming international exchange students in adapting to campus life and the local area by organizing multicultural events and mentoring through specialized workshops. Served as a resource for identifying professional growth opportunities and expanding networks within the Warrington Business School.

Gainesville, Florida, United States

Selected as one of the top-60 first-year students at Warrington School of Business to participate in a program focused on developing leadership skills and expanding networks through mentorship and experiential learning.

Master'S Of Science In Business Analytics

Activities and Societies: Association of Information Systems (AIS)

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Delta Sigma Pi, UF Club Tennis, Global Business Society

High School Diploma, High School/Secondary Diplomas And Certificates

Activities and Societies: Suzuki Method Violinist, Varsity Tennis Team