Daniela Mendoza Email & Phone Number

Bogotá, Bogota, Co

Bogotá

Lead customer value proposition strategy for voluntary and mandatory insurance products, ensuring alignment with product, segment and business objectives to achieve annual revenue goals of 70 MM CAD.Direct go-to-market strategy to launch new insurance products or benefits, working with cross-functional teams across the organization.Spearheaded the digital transformation strategy for voluntary insurance products linked with Credit Cards, SPL and Accounts, collaborating closely with digital teams to enhance product enablement and delivery.Manage the full product lifecycle, ensuring continuous improvements in product performance and alignment with evolving market demands.Analyze market and industry trends to identify growth opportunities and potential risks, ensuring effective coordination across the local market. Maintain strong relationships with third-party insurance providers.

Bogotá, Distrito Capital, Colombia

-Contributed to the conceptualization, development, and implementation of the new value proposition for voluntary insurance products during the 2019 Citibank and Scotiabank merger -Executed marketing strategies to enhance visibility and engagement, including placement, benefits recall, and usage.-Collaborated with Analytics to generate leads and implement cross-selling strategies, driving product penetration across segments.-Led digital channel placement strategy for voluntary insurance, ensuring a seamless customer experience and maximizing engagement.-Analyzed market trends to identify growth opportunities and guided the NPS strategy to improve customer satisfaction and loyalty in sales and post-sales.

Bogotá, Distrito Capital, Colombia

-Monitored product performance and analyzed market trends to understand customer needs, ensuring products stayed competitive and relevant.-Supported new business initiatives to meet short- and long-term product growth and customer lifecycle goals. -Analyzed key drivers to improve insurance products and enhance the customer journey, aligning with the bank’s strategic objectives.-Benchmarked insurance products against competitors to identify opportunities for differentiation and growth. -Generated reports and presentations with actionable insights to guide decision-making.Collaborated with insurance providers to strengthen business analysis and tracking, optimizing oversight and performance.

Bogotá, Distrito Capital, Colombia

-Monitored product and commercial KPIs—including operations, customer service, and retention—to identify opportunities and potential risks.-Collaborated with insurance providers to enhance portfolio analysis and reporting, ensuring strategic alignment-Supported the implementation of new products and projects, contributing to successful launches and integration.-Conducted competitive analysis to refine product positioning and pricing strategies, maintaining market competitiveness.-Delivered product training to sales advisors and customer service agents, boosting their knowledge and effectiveness in promoting and supporting products.

Bogotá, Distrito Capital, Colombia

•Assist in the implementation of new strategies to increase insurance digital sales.•Assist in the preparation of reports, presentations, business cases, training for the sales force, among others.

Master Of Business Administration - Mba

Especialización Mercadeo Estratégico

Product Manager Certificate

Ingeniera Industrial

Education record