Daniela Moreira Email & Phone Number

State Of São Paulo, Brazil

Rio De Janeiro, Rj, Br

By integrating data-driven insights with creative execution, I’ve optimized Top2You's marketing efforts, setting the foundation for scalable growth and industry leadership.Key Contributions:- Revamped ICPs, personas, and customer journeys to align with market needs.- Conducted a full audit of marketing channels (SEO, blog, social media, PR, events, podcasts), identifying and implementing growth opportunities.- Built an editorial calendar and developed keyword clusters to boost organic reach.- Streamlined content formats with comprehensive style guides for blogs, social media, and email.- Designed a framework to position founders as industry leaders through tailored voice, themes, and content templates.- Planned email workflows for conversion and retention, and developed new, audience-specific resources.- Defined strategies and metrics for all channels, overseeing daily production and ensuring alignment with growth goals.

Brasília, Br

As a CMO (Fractional) at Leadfy, I lead the company’s strategic marketing initiatives, focusing on brand development, content strategy, and scaling marketing operations to drive business growth.Key highlights: - Developed a comprehensive content strategy based on personas and buyer journeys, contributing to an increase in qualified leads and improvement in conversion rates.- Established a thought leadership programs, positioning the founder as industry influencer and boosting views and engagement on his profile.- Managed partnerships with influencers and associations, leading to growth in reach and engagement.- Implemented new marketing processes and routines, increasing team efficiency and performance.

As the Head of Marketing & Revenue at ThinkWorkLab, I oversaw strategic and operational aspects of the company, driving growth through innovative solutions in demand generation and product development.Key highlights:- Developed a comprehensive go-to-market (GTM) strategy that integrated goal setting, competitive analysis, product design, brand development, and financial planning, leading to a successful launch and scaling of multiple initiatives.- Managed daily marketing operations and optimized workflows for a team of 5 full-time employees and 10+ freelancers across editorial, design, commercial, events, research, and marketing domains, improving overall efficiency and project delivery.- Directed the technical development, UX, and content strategy for the company website, including newsletters, email marketing, and SEO, impacting over 20,000 users monthly and enhancing digital engagement.- Launched a premium HR content platform, tested by 20+ corporate clients such as Hypera, Alelo and Natura, achieving a 100% approval rate and driving substantial client satisfaction.- Co-created and organized Think Work Innovations, an HR award program that attracted 300+ companies and over 900 projects, including top Brazilian employers, and Think Work Connections, a high-profile event for 40+ CHROs, which received a stellar 9+ evaluation rating from participants.- Generated seven-digit revenue for the company through strategic initiatives and successful project implementations.- Selected for the Meta + ICFJ acceleration program, which included an executive course on digital media business models with experts from Reuters, The New York Times, and The Washington Post, and mentorship from Estadão’s Head of Digital Media.

São Paulo, Sp, Br

As a Content & Growth Manager at Guia Franquias de Sucesso, I led the creation and expansion of Brazil's top independent news website on franchising, focusing on content strategy, lead generation, and digital growth.- Website development and growth: Launched and scaled the largest independent franchising news website in Brazil, achieving over 1 million unique visitors annually and generating 130,000+ leads within three years. Managed website construction, CMS, landing pages, and e-learning areas, which enhanced user experience and boosted conversion rates.- Content and lead generation: Developed and executed content and lead generation campaigns for over 100 brands. Oversaw the production of 100+ digital assets, including eBooks, reports, newsletters, and infographics, which significantly increased lead acquisition and brand visibility.- Marketing automation: Integrated multiple marketing automation tools (Mautic, n8n, Hubspot, ThriveLeads, Zapier), streamlining content production and lead management, resulting in improved efficiency and effectiveness of marketing strategies.- Revenue and client satisfaction: Drove seven-figure revenue growth while maintaining high levels of client satisfaction and retention. Successfully positioned the website as the leading independent news source in the franchising sector in Brazil.

As Founder & Content Marketing Manager at Naluvara Comunicação, I led the development and execution of comprehensive content marketing strategies for a diverse range of B2B and B2C clients, including UOL, PagSeguro, 99 Taxis, and Carrefour.- Content marketing and strategy: Crafted and executed end-to-end content marketing strategies, including SEO, social media, audiovisual content, and PDFs. Successfully drove traffic and generated premium leads for multiple projects, significantly enhancing clients’ online visibility.- Project and team oversight: Managed strategies, goals, KPIs, budgets, and workflows for 20+ projects. Oversaw a team of 16+ writers, designers, developers, and freelancers, ensuring efficient project execution and high-quality deliverables.- Client Impact and innovation: Created and led 'Impulso Digital,' Brazil’s first web reality show for entrepreneurs, which achieved over 600,000 views and produced extensive educational content. Directed Academia UOL Host for 7 years, driving increased demand for UOL’s hosting and eCommerce services. Additionally, I developed a strategy that improved PagSeguro’s social media sentiment and supported the successful launch of UOL’s Moderninha POS machine, boosting brand perception and customer satisfaction

- Produced cover stories, long-form articles, blog posts, translations, and special reports for financial and business news outlets such as Exame, Info, Você S/A, and Pequenas Empresas Grandes Negócios.

São Paulo, Sp, Br

- Created an editorial line and growth strategy for the SMB channel, spearheading the development of a comprehensive editorial strategy that focused on the unique needs and challenges of small and medium-sized businesses (SMBs). - Successfully grew the SMB channel into one of the top five most-visited sections on Exame’s website within a year. - After demonstrating strong leadership and strategic vision, I was promoted to oversee some of Exame’s most critical and high-intensity editorial beats (Economics, International Affairs, Brazil, and Politics)- Led a team of five reporters, managing the dynamic and often complex daily workflow of these sections, balancing tight deadlines, maintaining high editorial standards, and mentoring my team to produce insightful, accurate, and timely content.

London, England, Gb

- Independently produced content in English for the website of Polis, LSE's media think-tank.- Managed CMS and edited homepage and newsletters.- Worked as a researcher, contributing to the report The Value of Networked Journalism, an overview of the progress of online citizen journalism in the United Kingdom.

London, Gb

- Assisted the Media and Audiovisual team in creating podcasts, videos, press releases, and other materials aimed at raising awareness about global human rights issues.- Successfully pitched The State of the World's Human Rights report, leading to significant media coverage, including an open editorial in Folha de S. Paulo.- Enhanced the efficiency of the audiovisual archive, ensuring better accessibility and preservation of over a decade of valuable media content.

São Paulo, Sp, Br

- Wrote real-time articles, ensuring timely coverage of breaking news and trends in the technology sector.- Edited homepages, maintaining the relevance and accuracy of the content featured on the site.- Conceptualized and created the daily video segment "INFO no Ar," including researching benchmarks, developing the format and language, as well as producing, presenting, and editing the content that highlighted the most important news of the day in tech.- Provided in-depth coverage on critical topics within telecom, corporate tech, and internet sectors, solidifying the publication's authority in these areas.- Mentored, trained, and edited the work of two trainees, effectively preparing them to transition into full-time reporter roles on the website.

- Translated news service stories and produced real-time content for one of Brazil's leading tech portals.Managed the daily routine of the website, coordinating the workflow of other reporters.- Developed and launched a pioneering podcast, Now! Café, focused on technology news and trends in Brazil. Responsible for creating the format, researching benchmarks, defining the tone of voice, casting participants, producing, co-hosting, and editing.- Assisted in the production of CBN Tecnologia, a daily tech segment on Brazil's largest national radio station. Served as the backup host for the show.- Oversaw the Corporate Tech and Telecom sections of the website, editing homepages and newsletters, monitoring key topics, cultivating sources, and securing exclusive interviews.- Managed section’s metrics and played a key role in driving audience growth through individual contributions and strategic content planning.- Covered international events, such as Intel's Developers Forum (in San Francisco, CA), and visited IBM's offshore services facilities in India (Bangalore).

Itapevi, São Paulo, Br

- Wrote and edited articles for both the print and online editions of CRN Brasil, including cover stories.- Covered international events and conferences (in US and Mexico), providing global insights to the Brazilian audience.- Coordinated the magazine’s website, Reseller Web, managing daily news production, homepage updates, and newsletters.

São Paulo, Sp, Br

- Crafted and distributed press releases that communicated Americanas.com's (one of Brazil's largest e-commerce players) key messages and updates to the media.- Handled incoming media requests, providing timely and appropriate responses that facilitated positive media coverage.- Compiled and crafted detailed monthly reports summarizing PR activities, media coverage, and the impact of communications strategies, providing insights into the effectiveness of PR efforts and guiding future strategies.- Played a crucial role in organizing the press coverage of Americanas.com’s first positive EBITDA.

- Coordinated all aspects of event logistics, from initial planning stages to execution, including budget management, venue selection, vendor management, and on site coordination.- Managed events promotion, registrations, attendee tracking, presentation materials, and post-event follow-ups to maximize engagement.- Provided comprehensive administrative and logistical support to the company’s executives, including country manager, acting as his executive assistant.

Msc, Media, Communication And Development (With Chevening Scholarship)

Graduação, Ciências Sociais

Graduação, Jornalismo