MARKETING & CONTENT CREATOR Cross-cultural and results-focused sales and marketing professional with repeated success tailoring new product strategy to prevailing consumer demands to maximize return on investment. Talent for negotiating mutually beneficial terms with vendors, advertisers, and sponsors, effectively integrating promotional efforts with new product strategy, market drivers, and brand vision. Exceptional interpersonal and communication strengths; English/Spanish bilingual. Basic French and Portuguese. Technically savvy with success using Microsoft Office, Adobe Illustrator, Photoshop and Video Production to support business operations.HIGHLIGHTS OF EXPERTISE• Traditional & Online Sales Media Integration• Go-to-Market & Promotional Strategies• Partner & Sponsor Development• Contract Development / Negotiations• Event Planning & Management• Product Management: Sourcing/Integration/Launch• Strategic Sales Planning & Execution• International Brand Stewardship• Market Research & Analysis• Talent Wrangler
Con Consciencia
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FounderCon Consciencia Jun 2019 - PresentI worked in the Entertainment Industry for 7+ years for Time Warner Latin America for major television networks, such as CNN, TNT, Warner Chanel amongst others, but my passion and love for nature and animals has always been a part of my identity and of the work I have done throughout my life.I have been an animal and environmental activist for over 18 years. Through my work as an activist, I have built a social media platform which I use as a tool to inspire people to live more consciously and sustainably and to increase awareness by educating the public to help protect animals and our environment.My work and story has been documented and has inspired thousands of people around the world throughout the years and has reached many news outlets such as CNN, CNNI, Univision and many others.After 15 years of becoming plant based and studying everything I could in regards to nutrition, health and wellness, I decided to get a certification from the Integrative Institute of New York and became a certified Health and Wellness Holistic Coach - My passion for nature, animals, wellness and living more consciously has finally taken a form in which I'm no longer just in service of Nature, but humanity itself.I currently work as a holistic therapist, communicator and content creator, promoting a conscious and sustainable lifestyle.My main 3 pillars are :Primary food - Secondary food - Mother Nature. The first directly affects the part of mind and spirit, while the second affects the body. And Nature, we are after-all a microcosmos in which the macrocosm, or universe, is reflected.I'm just a channel. Nature is my teacher.
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Creative Marketing DirectorMeraki Media Jan 2017 - PresentBoliviaResponsible for planning, strategizing and overseeing Digital Marketing Campaigns for major Bolivian companies.
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Sponsorship & Promotions Original Production ManagerTurner Broadcasting Oct 2008 - Dec 2014Miami, FloridaHold accountability for sourcing and acquiring new offering content throughout Latin America, planning client-focused sales consultations to build shared interest and demonstrate return on investment. Develop go-to-market strategy, including scheduling, commercial integration, and marketing. Act as central point of contact for networks, clients, advertisers, and media outlets, facilitating communication and recommending best-fit solutions to maximize mutual benefit. Source and secure sponsorship for advertising teams in key Spanish-speaking & Pan-regional markets. Develop and execute advertising strategy using events, billboards, commercials, and original productions to maximize product development process visibility for new offerings. Research market trends and coordinate with management, acquisitions and creative-services teams to identify new opportunities and provide feedback on new product lines. Responsible for all product placement integration's for acquired new formats for Latin America. • Spearheaded acquisition of— and defined commercial integration and broadcast/online advertising strategy for—key projects including Project Runway, The Amazing Race, Extreme Make Over Home Edition, La CQ and Iconoclasts.• Responsible for supervising all original production acquisitions for the region; involved in both, pre-production (planning) stage as well as production stage (control and supervision).• Rapidly developed exceptional ability to balance strategic sales priorities and complex legal restrictions and requirements to optimize revenues while limiting risk exposure.• Secured significant revenue for Nintendo, Mattel, Panasonic, Samsung, and other major brands during product initiatives with budgets of up to $5M.• Entrusted with P&L accountability for critical emerging markets, including Mexico and Pan-regional buys, seamlessly integrating promotional licensing strategy with key Latin American partners, including McDonald's and KFC. -
Event SupervisorTriton Productions 2010 - 2013Miami/Fort Lauderdale AreaEvent Supervisor Talent Wrangler Highlights Include: Make a Wish Foundation Gala (2010) American Express Black Centurion 2010 Party (2010)Miami Art Basel Party (2010)Chris Bosh’s (Miami Heat Player) Wedding (2011)Movie Premiere: The Mighty Macs (2011)Tony Bennett Gala (2012)Sony Ericsson Open (2012)New World Symphony Annual Gala (2012)
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Marketing InternCnn May 2008 - Sep 2008Atlanta, GeorgiaSupported marketing efforts with special focus on Spanish-language markets for leading 24-hour news cable channel.• Collaborated with marketing and PR teams to develop and implement global-scale marketing initiatives. Conducted research in support of print materials, online content, and sales collateral.• Played role in creation of CNN en Español 2009 Brochure and Sales Kit as well as production of Green Trivia ad campaign for CNN International.• Researched and spearheaded renovation of media database.• Collaborated with anchors for CNN en Español on research for special conferences and meetings throughout Latin America. -
Production InternUnivision Aug 2007 - Dec 2007Houston, Texas AreaSelected for broadcast journalism practicum for largest Spanish-language network in the US.Composed stories and developed TV commercials in collaboration with Public Affairs team as well as contributing to composition and revision of on-air promotions and program material. Researched stories, commercial ideas, and source materials. Edited video, made dubs, and logged tapes.
Daniela Moreno Education Details
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Global Communication -
Communications & Marketing -
Instituto Tecnológico Y De Estudios Superiores De MonterreyPeriodismo Y Medios De Informacion
Frequently Asked Questions about Daniela Moreno
What company does Daniela Moreno work for?
Daniela Moreno works for Con Consciencia
What is Daniela Moreno's role at the current company?
Daniela Moreno's current role is Marketing & Advertising | Storyteller | Certified Health & Wellness Holistic Coach.
What schools did Daniela Moreno attend?
Daniela Moreno attended The American University Of Paris, University Of St. Thomas (Tx), Instituto Tecnológico Y De Estudios Superiores De Monterrey.
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Daniela Moreno
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