Daniela Negreda, Mba Email & Phone Number

Switzerland

- Advise Board of Directors in its governance and specifically in marketing positioning, strategy and promotion.- Provide consultancy in Marketing and Business development including but not limited to defining roadmap to become a sustainable business, branding & positioning, digital marketing strategy, and project management.- Undertake Lecturer role on.

Lausanne, Switzerland

• Managed the strategic development, production and implementation of the promotional brand campaign. With the objective of promoting Olympic values beyond Olympic Games period, these campaigns had an integrated approach.
• Oversaw the development of IOC proprietary consumer and B2B research studies. Provided analysis customized per stakeholder augmented by storytelling based on market trends. The research insights were used to.
• Developed, produced, and managed the IOCs Marketing Partner Recognition Programme. The implemented new communication strategy has changed the programme to an integrated storytelling approach resulting in higher.
• Led the development of effective fit-for-purpose sales tools which included compelling benefits to partner with the property. The tools were used for training, sales, and servicing of partners at all 3 levels of.
• Developed value-added consultation to internal and external constituents by delivering regular and ad-hoc insightful recommendations for strategic decision making. Additionally, facilitated on-going exchange of ideas.

• Developed, recommended, and implemented creative new customer specific programs for more efficient budget spending aligned to overall North American brand strategy. Received Indispensable Partner Award for exceptional.
• Effectively implemented innovation ensuring that brand message reach consumers and shoppers at the point of purchase to drive volume and market share. Created an experiential marketing approach for new category.
• Identified trends and opportunities by analyzing internal and external market data in addition to coordinating insight studies with market research team. Based on the insights from ad hoc research, a customized.
• Managed multiple cross-functional projects such as the development of customer specific packaging, which required production team involvement generating numerous secondary placement and support for launches. Another.
• Managed effectively marketing and trade budgets of over $2 million dollars per customer ensuring the most efficient spending with maximized return on investment.

• Led cross-functional project team for the creation of analytical tool that helps data accuracy evaluation. Through this tool, post-evaluation of events are available with financial comparisons and market share data in.
• Developed a calculator concept to manage open commitments for more accurate trade promotion spending. The result for the first half of 2005 was $13.3 million dollars available for redeployment.
• Managed project to unify budget and forecast processes for trade marketing and marketing activation teams. Responsible for processes, timelines, communication, resources and approval with leadership.
• Created enhanced business rules to integrate database information provided by customers (POS) to internal reports that are based on ACNielsen data.

• Nationalized trade marketing tool for Latin America (known as Global Business Planner - GBP) considering the business specifications of each sub-region of the project.
• Developed more efficient transaction system interfaces for the GBP tool (SAP).
• Implemented GBP into the Austral sub-region of Latin America. Prepared all implementation processes for the Andean sub-region. Created and trained local resources in each country, allowing localized support for post.
• Managed the MIS and consulting teams for project completion.

• Development of strategic marketing plan for family care brands and group management of private label products. Responsible for P&L evaluation for categories and brands by distribution channel.
• Responsible for $8 million dollar budget for media campaigns and nationalization of global concepts for local brands.
• Management of cross functional projects with sales, marketing, research & development, and production for new product and packaging launches, new market segment introduction. With a focus on distribution channels.
• SKU optimization on product lines for cost reduction, resulting in positive operational profit.
• Marketing research and P&L analysis for the creation, development, and launch strategies for new and existing products.

• Active participation in the development of the umbrella brand “Bauducco” for all products of the company, giving the guarantee of quality for lesser known products.
• Development of media campaign with agency for the new company slogan signature.
• Leadership consolidation of brand through on-pack promotional strategy.
• Development of concept for chocolate Easter eggs and launch of new market segment for snack cakes based on ad hoc market research analysis.

• Development of in-pack and on-pack promotions together with POP material and shipping cases.
• Mining and analysis of ACNielsen, Ibope and ad hoc research data.
• Responsible for sponsorship and relationship marketing.

Professional Certificate, The Science Of Happiness At Work

Master, Global Management

Bachelor, Gastronomy

Continuing Education, Product Management

Bachelor, Social Communications With Emphasis In Marketing

Education record