Daniel Añez Parilli Email & Phone Number

Madrid Area, Spain

• Main responsible for creating, developing and executing the company´s marketing, sales and operational plan. Maximize company´s sales. Improve company´s cost-benefit ratio by optimizing and supervising the entire sales.
• Define, design and construct product Range.
• Direct negotiation with factories (China, Hong Kong, Taiwan).
• Quality control and testing process supervision.
• Negotiation with forwarders to optimize import process.
• Stock Management and optimization.

Responsible for the 65% (162 Million Euro Budget) of Business in Pccity. Including Core Categories such as Laptops, Desktops, TV, Imaging, Portable Audio and Consumer Electronics Goods. Head of a 5 Product Manager plus 1 Analyst Department.Key Responsibilitites:Define the Commercial Strategy of the AreaStock ManagementProduct Managment and.

Area Manager responsible for al purchases of Consumer Electronics Goods.25% of Pccity´s TurnoverHead of a 5 Product Manager plus 1 Analyst Department.Key Responsibilitites:Define the Commercial Strategy of the AreaStock ManagementProduct Managment and MarginCommunication StrategyIn store Activity (lay outs, POS, Promo activity)

Product Manager responsible for IT Categories.Laptops, Storage, Peripherals.Main responsibilities:Construction and Development of Categoty StartegySupplier NegotiationStock ManagementProduct Management (Price, Promo, POS)In Store Activity (Lay Out, Display)

Mba, Business Administration

Business Administration, Licenciatura