Daniel Añez Parilli Email & Phone Number

Madrid Area, Spain

Main responsible for creating, developing and executing the company´s marketing, sales and operational plan. Maximize company´s sales. Improve company´s cost-benefit ratio by optimizing and supervising the entire sales and commercial process (manufacturing, logistics import, promotion, sales and post sales service). Maximize and increase National and International customer portfolio (Distributors and Warehouses of Lighting and Electronical goods, Energy Efficiency Engineers, Electrical Installers and direct customers). Leader of a 3-people team. (1 KAM, 1 marketing manager, 1 finance coordinator).Main Responsibilities:• Define, design and construct product Range.• Direct negotiation with factories (China, Hong Kong, Taiwan).• Quality control and testing process supervision.• Negotiation with forwarders to optimize import process.• Stock Management and optimization.• Product Strategy (Price, Promotion, Publicity).• Branding marketing strategy.• Direct negotiation with National and International clients.• Project management.• Finance controlling supervision

Responsible for the 65% (162 Million Euro Budget) of Business in Pccity. Including Core Categories such as Laptops, Desktops, TV, Imaging, Portable Audio and Consumer Electronics Goods. Head of a 5 Product Manager plus 1 Analyst Department.Key Responsibilitites:Define the Commercial Strategy of the AreaStock ManagementProduct Managment and MarginCommunication StrategyIn store Activity (lay outs, POS, Promo activity)

Area Manager responsible for al purchases of Consumer Electronics Goods.25% of Pccity´s TurnoverHead of a 5 Product Manager plus 1 Analyst Department.Key Responsibilitites:Define the Commercial Strategy of the AreaStock ManagementProduct Managment and MarginCommunication StrategyIn store Activity (lay outs, POS, Promo activity)

Product Manager responsible for IT Categories.Laptops, Storage, Peripherals.Main responsibilities:Construction and Development of Categoty StartegySupplier NegotiationStock ManagementProduct Management (Price, Promo, POS)In Store Activity (Lay Out, Display)

Mba, Business Administration

Business Administration, Licenciatura