Daniela Nuñez Paulini Email & Phone Number

Lyon, Fr

Lyon, Auvergne-Rhône-Alpes, France

As head of the department, I drove brand growth and engagement, bringing each brand's story to life across digital platforms : Development of Brand Activation Strategies: Designing and implementing activation strategies on social media for 7+ brands, ensuring that content aligns with each brand's identity and generates engagement at every touchpoint.Digital Project Management: Developing and managing campaigns, marketing strategies, product launches, and… Show more As head of the department, I drove brand growth and engagement, bringing each brand's story to life across digital platforms : Development of Brand Activation Strategies: Designing and implementing activation strategies on social media for 7+ brands, ensuring that content aligns with each brand's identity and generates engagement at every touchpoint.Digital Project Management: Developing and managing campaigns, marketing strategies, product launches, and partnerships.Performance Data Analysis and Strategic Optimization: Analyzing social media performance metrics to identify trends and consumer insights, writing monthly reports and strategic recommendations.Project Oversight: Organizing and leading weekly meetings with clients to track project progress and refine social media strategies based on results and objectives.Advertising Campaign Management: Designing and developing advertising campaigns on social media (Facebook, Pinterest, Google Ads), aligning creative and ad content with the brand's identity and business objectives to drive traffic and achieve measurable ROI.Content Accuracy Audit on External Websites: Updating content with new and relevant information, including refreshing product images.SEO Article Writing: Producing SEO-optimized content to enhance online visibility. Show less

Lyon, Auvergne-Rhône-Alpes, France

Deeply inspired by its Latin American roots, Testimonio Jewelry stepped into the French market with a commitment to eco-conscious craftsmanship and unique jewelry designs that celebrate cultural heritage. Since October 2020, I carried out the following tasks :Brand-Compliant Marketing & Communication Strategy: Managed and enhanced brand presence through social media, merchandising, and creative content (photoshoots). Product Development : Conducted in-depth analysis of… Show more Deeply inspired by its Latin American roots, Testimonio Jewelry stepped into the French market with a commitment to eco-conscious craftsmanship and unique jewelry designs that celebrate cultural heritage. Since October 2020, I carried out the following tasks :Brand-Compliant Marketing & Communication Strategy: Managed and enhanced brand presence through social media, merchandising, and creative content (photoshoots). Product Development : Conducted in-depth analysis of beauty trends and customer preferences to support product innovation, ensuring alignment with brand vision and market demands. Used data insights to refine product positioning.Content Creation and Photoshoot Management: Organized and directed photoshoots, to produce high-quality content for digital campaigns, retail environments, and social media.Omnichannel Product Launch Campaigns: Designed and executed cross-platform campaigns for new product launches, ensuring cohesive messaging across all channels.Retail Network Expansion and In-store Activations : Coordinated the opening of new sales points, managing partnerships and enhancing in-store visibility through strategic merchandising and targeted marketing efforts. Team Coordination and Management : Organized and coordinated the activities of both employees and interns to ensure efficient workflow and optimal productivity. Show less

Lyon, Auvergne-Rhône-Alpes, France

Intern at Testimonio Jewelry, a Lyon-based brand of eco-friendly jewelry deeply inspired by Latin America. As the brand expanded in the market, I was responsible for : Sales Development: Driving sales growth by implementing targeted marketing strategies and fostering customer relationships.Communication Development: Enhancing brand visibility through social media management, creating engaging content, and designing promotional materials (flyers and advertising… Show more Intern at Testimonio Jewelry, a Lyon-based brand of eco-friendly jewelry deeply inspired by Latin America. As the brand expanded in the market, I was responsible for : Sales Development: Driving sales growth by implementing targeted marketing strategies and fostering customer relationships.Communication Development: Enhancing brand visibility through social media management, creating engaging content, and designing promotional materials (flyers and advertising flags).Customer Retention: Developing and implementing strategies to improve customer loyalty and satisfaction.Product Knowledge: Gaining in-depth knowledge of the product range to effectively communicate features and benefits to customers.Quality Client Advisory: Providing high-quality advice to clients to ensure their needs were met and to enhance their shopping experience. Show less

Lyon, Auvergne-Rhône-Alpes, France

As a leading specialist in blinds and roller shutters based in Lyon, I completed a three-month internship where I played a key role in enhancing the company's communication strategy and client engagement.During my internship, I was responsible for:Client Database Management: I maintained and updated the client database, ensuring accurate records for effective communication and follow-ups.Social Media Management: I managed the company’s social media platforms, creating… Show more As a leading specialist in blinds and roller shutters based in Lyon, I completed a three-month internship where I played a key role in enhancing the company's communication strategy and client engagement.During my internship, I was responsible for:Client Database Management: I maintained and updated the client database, ensuring accurate records for effective communication and follow-ups.Social Media Management: I managed the company’s social media platforms, creating engaging content to increase brand visibility and attract potential customers.Advertising Campaigns: I assisted in developing and executing advertising campaigns that effectively showcased our products and services.Prospecting: I actively conducted telephone prospecting to identify potential clients, as well as field prospecting where I engaged directly with various management companies to promote our offerings. Show less

Master'S Degree

Cap Cosmetology And Beauty, Cosmetology/Cosmetologist, General

One-year training in the field of cosmetology to deepen my knowledge of cosmetic product formulation.

Bachelor Business & Marketing

Graduated with a Bachelor’s degree in Business & Marketing from IDRAC Business School in Lyon. I hold a diploma in Marketing and Business.

General Studies

Studied at the Franco-Peruvian High School in Lima, Peru, from preschool through to high school graduation. Achieved a French Baccalauré.

Italian Language And Literature

Italian course for 6 months at CLECI Centro di Lingua e Cultura Italiana in Lima, Peru, which allowed me to achieve a B1 level.

English Language And Literature/Letters

English courses throughout my studies that helped me achieve a C2 level in English.