CMO & Co-FounderMaria Maleta is a distinguished leather goods brand known for its design, quality, and sustainable practices, all made in Portugal.Brand Development: Co-founded and launched the brand, establishing a strong market presence.Financial Management: Oversaw all financial aspects, ensuring fiscal health and growth.E-Commerce & Marketplaces: Developed and managed the e-commerce platform and marketplace integrations.Product Innovation: Created new eco-sustainable products, enhancing our environmentally responsible offerings.Logistics: Handled order logistics and shipments efficiently.Marketing & Communications: Managed all marketing efforts, including content creation, social media, SEO, and advertising.

Led the digital activation of a shoe fashion brand, encompassing strategy, planning, and execution.Brand Development: Defined the brand's concept, mission, and values.Content & Social Media: Managed content creation and social media presence.E-Commerce: Developed and launched the e-commerce platform.Digital Marketing: Oversaw website management, email marketing, SEO, and advertising.Creative Direction: Directed and coordinated editorial campaigns.Consultancy: Provided insights on product development and market trends.

Managed clients in the national market for medical devices.Formulated and negotiated proposals.Handled public tenders and direct agreements.Created commercial plans and customized products for clients.Implemented marketing strategies and launched new products.

Led ISO 9001 certification processes.Implemented and controlled ISO 13485 certification.Established and maintained processes, procedures, and work instructions within the Quality Management System.Managed human resources selection and supplier evaluation.Conducted internal and supplier audits.

Market Research and Consulting SpecialistAcquired leads and conducted surveys within the medical field.Participated in various scientific-themed projects.

Coordinated sales promotions and managed a team of promoters.Organized events and handled advertising and marketing efforts