Hi there, I'm Daniela! 👋With over 4 years of experience in marketing, my journey has been a mix of creative problem-solving and strategic thinking, whether it's developing campaigns to raise brand awareness or managing projects to drive customer growth.However, my passion for bringing ideas to life extends beyond marketing—I also teach dance classes for children and teenagers. This experience allows me to share my love for creativity and movement while enhancing my communication skills in a fun and energetic environment.Currently, I’ve embarked on a new challenge! A recent project ignited my interest in product development, leading me to explore the exciting world of Product Management within the IT industry. I’m diving deep into this field, eager to expand my skills and ready to embrace new opportunities. My goal is to collaborate with a dynamic team to create impactful and meaningful products.
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Product VisionaryCritical TechworksPorto, Pt -
Product Marketing Manager - App Quico ContinenteMc Jun 2022 - Apr 2024Porto, Portugal• Leading E2E marketing campaigns, from planning to release to metrics analysis, focusing on brand growth and customer acquisition.• Gathering user and stakeholder feedback to implement enhancements and maintain a curated product assortment within the app. • Collaborating with the engineering team of +3 developers to optimize customer journey and UX.• Managing 2 agency partnerships to execute effective offline and online paid media strategies.• Creating dashboards on Looker Studio to enable data access and drive data-informed decisions for external partners, team members and leadership. -
Strategic Planning AssistantLiga Portugal Jun 2021 - Jul 2022• Collaborated with a consulting firm to develop 3 studies and 2 reports by engaging with representatives from all 11 company departments to gather critical information.• Organized a corporate event with representatives from all 38 teams in Portugal's 1st and 2nd football leagues, coordinating logistics and compiling outputs from preparatory meetings to facilitate discussions on major issues in Portuguese football. This edition achieved the highest attendance rate since 2015 (100%) and led to 44 regulatory changes.• Provided administrative support by managing databases and maintaining well-organized documentation. -
Assistant Account & Project ManagerSa365 Portugal Jan 2021 - Jun 2021Porto, Portugal• Managed and executed more than 20 marketing campaigns for major clients, including Sonae Sierra, Sonae MC and Nacional. Oversaw all project phases, ensuring timely delivery and alignment with client goals.• Developed and presented detailed proposals for influencer partnerships, focusing on maximizing brand impact and fostering high-profile engagement.• Built strong client relationships by performing needs assessments, aligning proposals with their requirements and budgets, collecting feedback, and ensuring influencers incorporated this feedback into their content for effective results. -
Junior Brand & Trade Marketing ManagerFerbar, S.A. Nov 2019 - Jan 2021Maia, Porto, Portugal• Facilitated product launches by attending meetings with brands and preparing product experimentation to determine assortments, while also preparing retailer presentations and developing communication plans with agencies for social media, influencers, and press releases.• Coordinated marketing campaigns with four agencies, managing execution and refining go-to-market strategies to meet project goals.• Conducted market trend analyses to assess existing products within the category, evaluating pricing, promotional activities, and communication strategies. Provided insights to guide strategic planning and decision-making.
Daniela Pinto Skills
Daniela Pinto Education Details
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Display Advertising -
Marketing Management -
Management -
Management
Frequently Asked Questions about Daniela Pinto
What company does Daniela Pinto work for?
Daniela Pinto works for Critical Techworks
What is Daniela Pinto's role at the current company?
Daniela Pinto's current role is Product Visionary.
What schools did Daniela Pinto attend?
Daniela Pinto attended Porto Business School, Porto Business School, University Of Zagreb/sveuciliste U Zagrebu, University Of Ljubljana, Faculty Of Economics, Católica Porto Business School.
What skills is Daniela Pinto known for?
Daniela Pinto has skills like Proatividade, Trabalho Em Equipa, Criatividade.
Who are Daniela Pinto's colleagues?
Daniela Pinto's colleagues are Ana Ferreira, Nuno Guerra, Patricia Pinto Da Cunha, Beatriz Silva, Marco Felgueiras, Danilo Brandao, João Melo.
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Daniela Pinto
Lisbon Metropolitan Area -
🌱 Daniela Pinto
Portugal -
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