Daniela Pinto Email & Phone Number

Porto, PT

Porto, Portugal

• Leading E2E marketing campaigns, from planning to release to metrics analysis, focusing on brand growth and customer acquisition.
• Gathering user and stakeholder feedback to implement enhancements and maintain a curated product assortment within the app.
• Collaborating with the engineering team of +3 developers to optimize customer journey and UX.
• Managing 2 agency partnerships to execute effective offline and online paid media strategies.
• Creating dashboards on Looker Studio to enable data access and drive data-informed decisions for external partners, team members and leadership.

• Collaborated with a consulting firm to develop 3 studies and 2 reports by engaging with representatives from all 11 company departments to gather critical information.
• Organized a corporate event with representatives from all 38 teams in Portugal's 1st and 2nd football leagues, coordinating logistics and compiling outputs from preparatory meetings to facilitate discussions on major.
• Provided administrative support by managing databases and maintaining well-organized documentation.

Porto, Portugal

• Managed and executed more than 20 marketing campaigns for major clients, including Sonae Sierra, Sonae MC and Nacional. Oversaw all project phases, ensuring timely delivery and alignment with client goals.
• Developed and presented detailed proposals for influencer partnerships, focusing on maximizing brand impact and fostering high-profile engagement.
• Built strong client relationships by performing needs assessments, aligning proposals with their requirements and budgets, collecting feedback, and ensuring influencers incorporated this feedback into their content for.

Maia, Porto, Portugal

• Facilitated product launches by attending meetings with brands and preparing product experimentation to determine assortments, while also preparing retailer presentations and developing communication plans with.
• Coordinated marketing campaigns with four agencies, managing execution and refining go-to-market strategies to meet project goals.
• Conducted market trend analyses to assess existing products within the category, evaluating pricing, promotional activities, and communication strategies. Provided insights to guide strategic planning and.

Nanodegree, Display Advertising

Post-Graduation, Marketing Management

Erasmus, Management

Summer School, Management

Bachelor'S Degree, Management

• 2016 | Merit Scholarship • 2018 | Summer Internship | Liga Portuguesa de Futebol Profissional - Marketing Department