Daniela Pinto Email & Phone Number

Porto, Pt

Porto, Portugal

• Leading E2E marketing campaigns, from planning to release to metrics analysis, focusing on brand growth and customer acquisition.• Gathering user and stakeholder feedback to implement enhancements and maintain a curated product assortment within the app. • Collaborating with the engineering team of +3 developers to optimize customer journey and UX.• Managing 2 agency partnerships to execute effective offline and online paid media strategies.• Creating dashboards on Looker Studio to enable data access and drive data-informed decisions for external partners, team members and leadership.

• Collaborated with a consulting firm to develop 3 studies and 2 reports by engaging with representatives from all 11 company departments to gather critical information.• Organized a corporate event with representatives from all 38 teams in Portugal's 1st and 2nd football leagues, coordinating logistics and compiling outputs from preparatory meetings to facilitate discussions on major issues in Portuguese football. This edition achieved the highest attendance rate since 2015 (100%) and led to 44 regulatory changes.• Provided administrative support by managing databases and maintaining well-organized documentation.

Porto, Portugal

• Managed and executed more than 20 marketing campaigns for major clients, including Sonae Sierra, Sonae MC and Nacional. Oversaw all project phases, ensuring timely delivery and alignment with client goals.• Developed and presented detailed proposals for influencer partnerships, focusing on maximizing brand impact and fostering high-profile engagement.• Built strong client relationships by performing needs assessments, aligning proposals with their requirements and budgets, collecting feedback, and ensuring influencers incorporated this feedback into their content for effective results.

Maia, Porto, Portugal

• Facilitated product launches by attending meetings with brands and preparing product experimentation to determine assortments, while also preparing retailer presentations and developing communication plans with agencies for social media, influencers, and press releases.• Coordinated marketing campaigns with four agencies, managing execution and refining go-to-market strategies to meet project goals.• Conducted market trend analyses to assess existing products within the category, evaluating pricing, promotional activities, and communication strategies. Provided insights to guide strategic planning and decision-making.

Nanodegree, Display Advertising

Post-Graduation, Marketing Management

Erasmus, Management

Summer School, Management

Bachelor'S Degree, Management

• 2016 | Merit Scholarship • 2018 | Summer Internship | Liga Portuguesa de Futebol Profissional - Marketing Department