Daniela Ortíz Email & Phone Number

Mexico City, Cdmx, Mx

Mexico

• Execute strategic business development plans for sellers while working with key internal stakeholders (e.g., service teams, legal, support).• Execute the strategic business development plan while working with key internal stakeholders (e.g. sales teams, service teams, legal, support, etc.)• Cataloging our product portfolio with new wholesale and out of home customers.• Development of new presentations of Nature’s Heart products suitable to out of home customers.

Mexico City Area, Mexico

-Develop and implement marketing strategies for Atún Dolores, Mazatún and El Dorado in canned tuna, and Portola, Dolores and Dolores Select for canned sardine.-Member of Innovation Committee pf PINSA. -Extensive experience in development and launch of new productos: CupCan and New Pouches with pasta 2015, New CupCan mixes 2016 and 2017.-Manage creative, media, design and PR agencies. Awarded in 2017 for the best OOH campaign of all categories. “Gran Tótem” 2017.-Atún Dolores was recognized as trust brand for four consecutive years under my management. “Marca de Confianza” 2015, 2016, 2017, 2018.

San Jose, Costa Rica

Ensure Double the Bet Initiative while implementing productivity & planet initiatives by:-Support plans to accelerate coolers introduction.- Address key barriers of Cold Drink Equipment execution designing key initiatives to evolve: Prospection, Installing, Equipment Management and shopper connection Guarantee proper market execution tracking through ICE (Indice de Calidad en la Ejecución/ Quality Indez Execution) by:- Ensure the correct deployment of ICE new versions (Traditional & Modern Channels) - Maximize ICE results generating execution improvement plans

Developed the digital media strategy for Central America. Launched Coca-Cola's social media presence and digital marketing in Central America.Launched and lead Coca-Cola FM, Coca-Cola's online radio to complement teen recruitment strategy in Central America.Lead promotions to complement Integrated Marketing Communications (IMCs) across the complete portfolio of brands.Improve how we do media in Central America, ensuring brand presence in appropiate media, according to its own objectives and needs of the country, looking for synergies across the region.Lead buying digital guidelineParticipation on implementation of brand's assets as Copa Coca-Cola and Trophy Tour (FIFA World Cup Trophy Tour) in Central America.

Sector: entertainment. Latin American leader in promotion of local and international shows and concerts. www.ocesa.com.mx Developed and implemented online promotional strategies, to enhance user interaction with the aim of increasing the database.With a multicultural team, managed to increase the database by 67% in a shorter time than previously estimated.Maintained direct contact with customers, followed up on online campaigns, detection of possible failures of images and usability for the users, effectively improved the websiteLead projects through creativity, organization of resources and delivered of each project on time.Created reports on customers about visitor statistics, attendance, traffic and user participation. Developed business proposals for different customers.

Execute promotional strategies, with a multidisciplinary team. Determined development contributions, and designed the content of websites.Managed the running for such sites.

Performed research and edited visual models for presentation with advertising agencies.Helped the directors to prepare the presentations with advertising agencies to get new projects

Master, Business Administration, Graduated

Activities and Societies: Second place on Management Consulting Program for Walmart Mexico and Central America Currently positioned.

Bachelor'S Degree, Advertising

Activities and Societies: Two times awarded in the intern creativity contest, sponsored by FCB. Director and producer of the University TV.