Reportando al Director General, lidero el equipo de Marketing de Hill's para España y Portugal, responsable del desarrollo de la marca en todos los canales de venta.

Defining and implementing the commercial strategy for Spain and Portugal, ensuring the strengthening of the brand and the achievement of sales objectives. Managing customer engagements with Key Accounts, traditional customers and wholesalers / distributors nationwide. Leading, coordinating and training the Commercial Team, Sales Managers, Key Account Managers, Indirect Trade Managers and Business Administration Managers. Preparing the forecast and sales budget. KPI tracking. Presenting the results on the performance of the commercial unit to the leaders responsible for the European region. Headcount: 40 people.

Developing sales and marketing strategy for each retail environment based on shopper knowledge, in order to obtain brand strength and growth in each category. Managing the merchandising agency and the budget for in-store POP material. Headcount: 14 people.

Responsible for the Commercial Team and the achievement of sales objectives. Tasked with the profitable development of drugstores and perfumeries nationwide, through strategic alignment and collaborative sales plans. Managing the commercial investment budget. Headcount: 12 people.

Developing 5P’s strategies for each retail environment. Supporting the launch of new products and overseeing their successful implementation by the sales team. Monthly demand planning and managing the Commercial Investment Budget. Headcount: 3 people.

Ensuring the excellent fulfillment of 5P’s at all stores. Developing, carrying out and post-evaluation of promotions. Looking for opportunities in customers and developing commercial tactics to capitalize them.

Researching, developing and implementing projects focused on the commercial area in order to measure the impact on sales of certain factors such as credit, refrigeration and push girls. Developing and monthly monitoring of pricing strategies nationwide. Responsible for the internal tool of market share monitoring. Headcount: 10 interns.

Volume and Price negotiations for the three sales teams at the East zone. KPI’s monitoring (sales, marketing, finance, logistics and HR). Responsible for sales Budget and “sales results” category of the excellence programs.