Daniela Pistone Email and Phone Number
Daniela Pistone personal email
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Skills and Competencies * Development and implementation building brands in communication strategies. * Proven expertise in brand repositioning and institutional marketing, leading market research. * Contracting, analysis and management of market and product research, with responsibility for the results. * Results–focused management of strategy design, development and results oversight; planning of media and digital initiatives. * Expertise in digital media strategies, focused on results. Creation of sponsored projects, SEO, Analytics, social media, e-commerce and websites. Advanced knowledge of Web tools. * Management of projects focused on brand building, brand/product launches and market positioning. * Strong relationship with press professionals, communication vehicles and major customers. * Relationship management with suppliers. Budget control. * Strong target-focused creative skills and ability to develop complex projects. * International experience, including corporate-level reporting to Europe and USA and coordination of international brands in Latin America. * Expertise in the European market, managing commercial sectors and developing business. * Experience in merger and acquisition processes. * Management of multidisciplinary and flexible teams, working closely with other corporate sectors. Education Master Degree in Corporate Environmental Management – Dissertation: “The Paper Industry” - Politécnico di Torino – Torino – Italy, 2001 Graduate Degree in Marketing and Advertising – Faculdade Armando Alvares Penteado (FAAP) - São Paulo – Brazil, 1995 Graduate Degree in Law – Faculdades Metropolitanas Unidas (FMU) - São Paulo – Brazil, 1992
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General Manager Pxp StudiosPxp BrasilState Of São Paulo, Brazil
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General Manager Pxp Studios BrazilPxp Studios Brazil Jan 2024 - PresentSão PauloStrong relationships with press professionals, media outlets and major clients.Relationship with suppliers and budget control, build an P&L, run a company inside an international Group.Strong creative ability in achieving goals and developing complex projects.International oversight experience in Europe, US as well as coordinating international brands across all Latin America.Extensive experience in the European market in managing the Commercial area and business development.
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Senior Director Of Business And OperationsProdigious Worldwide Oct 2022 - PresentSão PauloResponsible for the business area and production operations of the Publicis group production company in Brazil. Creation and production of content, advertising films, digital assets, post production (3D, CGI, finalization). Direct contracts with clients such as Renault, Mondelez and Nivea. -
Partner Socia DiretoraCristal Entretenimento Jul 2018 - Nov 2022Sao Paulo
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PartnerCristal Entretenimento Sep 2017 - Nov 2022São Paulo Area, BrazilMy career as a communications professional, whether as a publicist, advertiser or executive producer, has only reinforced my belief that the consumer should be at the center and every idea should be created from their point of view.That's why I joined forces with people who also believe in this and we founded an incubator of ideas and formats for branded content.Cristal Entertainment is a plug-in company where we create good ideas for viewers and make them viable by connecting audiovisual production companies, advertising agencies, advertisers or communication channels.
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Director Of Marketing And Branded ContentWarner Bros Entertainment Mar 2016 - Jan 2017Sao PauloDevelopment of scripts for brands within shows and entertainment products.Creation of bespoke reality shows, talk shows and documentaries for brands and products. Direct contact with large clients such as Diageo, Nestlé, Mondelez. -
Head Of Mídia Strategy, Advertising, Social Media And Marketing Research LatamAccor Nov 2012 - Jul 2015São Paulo Y Alrededores, BrasilHOTELARIA ACCOR SA AMÉRICA LATINA October/2012 to July/2015 Head of Media Strategy, Advertising, Social Media and Market Survey LATAM Reported to the Commercial Distribution and Marketing Director, managing a team of 5 employees. * Developed and designed communication planning and marketing strategies, strategic development of media plans and advertising campaigns, 360º communication for the brands Ibis Family, Mercure, Novotel, Adagio, Pullman, MGallery, Sofitel, Accorhotels.com and LeClubAccorhotels.com * Responsible for Accor Group’s 360º communication in Latin America, focusing on Brazil, Argentina, Chile, Peru, Colombia, Uruguay and Mexico. * Coordinated international campaigns with the Head Office in Paris, including concept development for two campaigns for LeClubAccorHotels and Ibis Budget that were applied in several countries. * Controlled the marketing budget and monthly results presentations to the Executive Board. * Managed a budget of R$ 17 million/year. -
Diretora De Contas DigitalHavas Digital Jun 2011 - Jul 2012São Paulo Y Alrededores, Brasil• Business management in the entire digital environment of clients, AirFrance/KLM, Valor Econômico, Hersheys, Akzo Nobel (Coral and Sparlack Paints), Chivas, Novartis, MSD with the brands Dr. Scholls, Coppertone and Claritin, Yazigi, Banco Votorantim, Nova Schin, Glacial, Telecine/MegaPix, Pizza Hut, Nutella and Raffaello, Accor Group. reporting directly to the agency's CEO. -
Gerente De ContasHavas Worldwide Aug 2009 - Jun 2011São Paulo Y Alrededores, BrasilCustomer Business Manager, Schering Plough with the brands Dr. Scholls, Coppertone and Claritin, Yazigi, Kraft – Belvita (biscuit division).AirFrance/KLM, Editora Caras, La Serenissima, Hersheys, Akzo Nobel (Coral and Sparlack paints), Chivas, Novartis, Schering Plough with the brands Dr. Scholls, Coppertone and Claritin, Yazigi, Banco Votorantim.Akzo Nobel Coral Paints. -
Business SupervisorLeo Burnett Brazil Oct 1997 - Feb 2000São PauloInternational coordination of Philip Morris (Marlboro and LM United Distillers) and Johnnie Walker accounts. • Creation and development of the TESS Mobile Telecommunication brand for the State of São Paulo, including the entire institutional and retail advertising campaign.0/2.000 -
Executiva De ContasLeo Burnett Jul 1997 - Sep 1998São Paulo Y Alrededores, BrasilResponsible for the accounts of LG Electronics (TV, VCR, microwave, monitors and white goods), Arcor (Argentine Food Industry), Abril (Fox Video, Fox Film Entertainment) and Folha da Tarde.• Development of institutional campaigns and product launches.• Strategic management of major brands such as Marlboro, LM and Johnnie Walker.• Launch and implementation of the Tess Telefonia Celular brand in the interior of São Paulo.• Planning of marketing actions for clients.• Planning of differentiated media strategies.
Daniela Pistone Skills
Daniela Pistone Education Details
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Filmmaker -
Comunicação Social - Propaganda E Marketing -
Gestao Ambiental -
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Movie And Series
Frequently Asked Questions about Daniela Pistone
What company does Daniela Pistone work for?
Daniela Pistone works for Pxp Brasil
What is Daniela Pistone's role at the current company?
Daniela Pistone's current role is General Manager PXP Studios.
What is Daniela Pistone's email address?
Daniela Pistone's email address is da****@****ail.com
What schools did Daniela Pistone attend?
Daniela Pistone attended New York Film Academy, Fundação Armando Álvares Penteado, Politecnico Di Torino, Faculdades Metropolitanas Unidas, --, --, New York Film Academy.
What skills is Daniela Pistone known for?
Daniela Pistone has skills like Advertising, Digital Strategy, Digital Marketing, Marketing Digital, Publicidade, Online Advertising, Creative Strategy, Integrated Marketing, Marketing Communications, Marketing Strategy, Customer Insight, Social Media Marketing.
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Daniela Pistone
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