Setting and implementing social media and communication campaigns to align with marketing strategies. Providing engaging text, image and video content for social media accounts. Responding to comments and customer queries in a timely manner.

Responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display and social advertising strategies across both B2B and B2C business.• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch.• Working cross-departmentally to align campaign strategies and goals across the organization.• Providing ongoing actionable insights into campaign performance to relevant stakeholders.• Defining, measuring, and evaluating relevant paid media KPIs.• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media.• Overseeing and managing the overall budget for paid media.• Conducting in-depth keyword and website research, ad grouping and audience targeting.

As the day to day I am the point of contact for all the accounts, I act as an extension of the team to drive strategy, implement deliverables, and report on results.Assignments: • Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns.• Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance.• Compile monthly PPC & Paid Social Reports with an analysis of campaign performance.• Set up Conversion Tracking & Retargeting Pixels Conduct in-depth competitive analysis within the industry.

Responsible for creating and optimizing results-oriented search engine marketing campaigns for client businesses via google Adwords, Facebook Ads and Bing networks.Assignments:• Coordinating and overseeing the marketing strategies for Facebook Ads campaigns.• Developing and maintaining effective pay-per-click strategies on Google Ads.• Allocate budgets and come up with new ideas on how to scale our client’s accounts.• Building and setting up automated lead follow up campaigns in GoHighLevel.• Managing 30 clients and reducing churn rate by developing communications strategies, optimizing procedures with the department and teams.