Daniela Previtali Email & Phone Number

Karlsruhe, De

The experience at Wibu-Systems started as an adventure that led me to move to a different country and penetrate the cultural patterns to a new level of understanding. As exciting as it may seem, marketing trends add more spice to it, as they keep expressing an accelerated evolution in line with the release of new hardware devices and software tools. Healthy marketing strategies start with key foundations: creating business value through rapport; How do you achieve that? With ethic marketing, clear focus on means that produce tangible and measurable results, vertical lead generation, more lead nurturing and massive enthusiasm.With such marketing multipliers set in stone, I am very demanding with my left brain so that it can be pragmatic and look into metrics and ROI; and I take some space for the right brain to be creative and invent new ways that increase brand awareness. An eye on corporate marketing management to refresh the identity consistently with today’s visions, broaden the outreach through several media, and expand the scale of our communications by relevant factors, like market, location and audience; the other eye on global channel marketing management to build an ecosystem of interactive partners, involved in numerous activities aimed at mirroring the best performing techniques, and assisted for their specific regional needs.

Munich, Bavaria, De

Marketing management activities:• Translation of business requirements into digital marketing strategies• Application of SEO techniques• Implementation of inbound and outbound marketing actions• Video marketing for the promotion of product top features, software tutorials and interviews• Customer segmentation for the study of tailored email marketing campaigns and promotions • New complete and coordinated corporate identity• Editorials and press releases focusing on product highlights and corporate values• Revamping of brochures, catalogs, user manuals and other informative materials• Project management for the launch of a new modern website• Marketing budget controlSales management activities:• Intensification of domestic relationships for the setup of a local sales partner network • Co-marketing initiatives with our broad international solution partner ecosystem• Business intelligence• Introduction of sales measurement tools for the whole team

Pradalunga (Bg), It

International Sales management activities:• Generation and management of a customer portfolio accounting for 20% of company revenues• Qualification of agents, OEM partners and distributors to expand the international sales network• Control of business reports and metrics for the definition of sales strategies Project and Product management activities:• Project management for special international missions aimed at the release of new products• Product management for new product lines in cooperation with renowned European vendorsProduct Marketing management activities:• Merge of five product websites into a unique consistent web container• Coordinated image for new product launches• Advertising and promotional product campaigns• Special operations, domestic and international events, merchandising• Marketing budget review

Baar, Zg, Ch

• Support to the sales team • Product literature localization• Office management

• Purchase cycle optimization• Procurement• Office management• Warehouse management

• Operational support to the international partner network• Backing of the sales team • Delineation of technical manuals• Office management