Driscoll's is a privately held $6B global market leader for fresh berries. Named to Fast Company's Annual List of the World's Most Innovative Companies of 2024.

Key Responsibilities: - Support the creation of a product development model to ensure efficient cross-functional alignment for new product commercialization.- Execute and expand the reach of new in-market products.- Develop new product concepts and packaging to enhance brand equity and drive growth.- Optimize feedback tracking and marketplace analysis.Achievements:- Drove $1.74M in revenue by devising a product strategy, crafting a marketing plan, and creating sales enablement for the successful Valentine’s Day 2023 launch of Heart-Shaped™ packaging.- Conducted primary market research to identify consumer needs, target personas, and the competitive landscape, leading to the successful launch of Tropical Bliss™, generating $305K in revenue.- Developed innovative paper packaging by setting product requirements, creating strategic branding, and collaborating with the procurement team, reducing plastic by 50%, to achieve brand differentiation.- Boosted retailer demand by creating visually captivating, informative, and data-rich external facing pitch decks and creative collateral for each new products.- Developed and launched the first-ever innovative flavor wheels, synthesizing thousands of descriptive terms for berries by working cross-functionally with R&D and brand teams, resulting in a patented visual identity for proprietary genetics.

Mission: Divert materials from the landfill and redistribute them at a low cost to the Davis community.- Assisted in market research in 200+ students on campus and competitive analysis, delivering actionable recommendations to the marketing and sales teams that led to increased foot traffic and a 30% increase in sales within one quarter.- Developed and implemented an internal process, utilizing Six Sigma method, which led to a reduction in the number of contact touchpoints between cross-functional teams and enhanced execution.- Automated data collection processes for donations, reducing manual effort by 75% and ensuring data accuracy.

UC Davis Student Disability Center Mission: Provide effective educational services and accommodations to students with medical, psychological, and physical disabilities. - Managed 10 specialist’s calendars including hourly appointments, inquiry messages, and busy schedules, via Google Calendar and Microsoft Outlook.- Developed strategic messaging used to communicate with internal partners to ensure a smooth transition of information.- Processed 100+ confidential disability documents and collaborated cross-functionally to assist ~25+ clients per day.

- Drove a 25% increase in email responses from consumers over 2 months by executing A/B testing on 100+ emails containing various creative subject lines which resulted in an overall increase in Net Promoter Score.- Implemented and managed organic social media campaigns, resulting in a 5K follower increase in four months through trend analysis, compelling digital asset design, and strategic timing execution.- Crafted compelling messaging for marketing collateral, including blog posts, press releases, captions, and internal programs, to boost employee engagement and foster brand advocacy.- Coordinated 6 community and corporate events with 400+ attendees, ensured social media coverage and curated a monthly editorial calendar that developed tone and voice for the brand’s ideal messaging.

- Directed annual strategic plan across various departments and used key performance indicators to track progress on fundraising goals while managing and appropriately allocating $10,000 marketing budget.- Generated $30,000+ in fundraising in one night through the organization and promotion of the Red Dress Gala, using various channels to promote such as print, social media, and email to maximize awareness.- Grew Instagram account by 2,500 organically through strategic content planning, consistent posting schedule, and analytics tracking.