• Manage and develop team of market analysts.• Develop and analyze market segmentation, global supply/demand and trend analysis in order to develop recommendations for market penetration, new market identification, and opportunities.• Gather customer and competitive data and macro drivers to aid in Commercial decision-making• Collaborate with Cross-Functional teams in developing the portfolio value propositions and pricing frameworks, including pricing driver changes.•. Generate insights from reliable industry sources for its use in Strategic Planning.• Lead brand’s strategic choices and vision, including product and commercial innovations, and marketing elements across all media• Manage Public Relations with specialized publications and media • Lead customer satisfaction initiatives through digitalization• Cross-functional Team Leader in International Trade Protection Programs

- Development of strategies and tools to provide a better understanding of the current state of the industry.- Provide market information that supports business strategy.- Formulate, direct and coordinate communication and promotion marketing strategies. - Identification of potential customers globally through Market Research.- Preparation of plans to capitalize opportunities and counter attack threats

• Generate key insights regarding customers, markets, competitors and campaign effectiveness, to measure performance and support business decisions for the Synthetic Rubber Business• Monitor market trends and marketing activities to ensure the right message is delivered for products across all segments• Create sales reports, analysis and forecast