Daniela Quintero Email & Phone Number

Houston, Texas Area

• Manage and develop team of market analysts.
• Develop and analyze market segmentation, global supply/demand and trend analysis in order to develop recommendations for market penetration, new market identification, and opportunities.
• Gather customer and competitive data and macro drivers to aid in Commercial decision-making
• Collaborate with Cross-Functional teams in developing the portfolio value propositions and pricing frameworks, including pricing driver changes.
• . Generate insights from reliable industry sources for its use in Strategic Planning.
• Lead brand’s strategic choices and vision, including product and commercial innovations, and marketing elements across all media

Houston, Texas Area

- Development of strategies and tools to provide a better understanding of the current state of the industry.- Provide market information that supports business strategy.- Formulate, direct and coordinate communication and promotion marketing strategies. - Identification of potential customers globally through Market Research.- Preparation of plans to.

Houston, Texas Area

• Generate key insights regarding customers, markets, competitors and campaign effectiveness, to measure performance and support business decisions for the Synthetic Rubber Business
• Monitor market trends and marketing activities to ensure the right message is delivered for products across all segments
• Create sales reports, analysis and forecast

Digital Marketing Analytics, Marketing

MIT Sloan Digital Marketing Analytics Certification August 2020 - November 2020

Bachelor Of Business Administration (B.B.A.), Market Research

Activities and Societies: Student Council President (2002-2003)Academic Merit Scholarship Recipient from the University of Monterrey

Academic Exchange Program

Activities and Societies: Chapa O Quinn Scholarship Recipient (June 2003) Hispanic Association of Colleges and Universities Scholarship.