As a Senior Brand Designer at Lipton North America, I apply my expertise to iconic brands like Lipton and TAZO, transforming strategic ideas into creative designs that resonate deeply with consumers. My role is instrumental in translating initial creative concepts into engaging visual narratives. In my role, I:• Initiate and guide the creative process in collaboration with brand teams, transforming their visions and concepts for innovation into actionable designs that set the foundation… Show more As a Senior Brand Designer at Lipton North America, I apply my expertise to iconic brands like Lipton and TAZO, transforming strategic ideas into creative designs that resonate deeply with consumers. My role is instrumental in translating initial creative concepts into engaging visual narratives. In my role, I:• Initiate and guide the creative process in collaboration with brand teams, transforming their visions and concepts for innovation into actionable designs that set the foundation for agency development, ensuring originality and creativity originate from our team.• Translate brand guidelines into clear, actionable designs, maintaining consistency and integrity across various marketing platforms.• Collaborate closely with Marketing, Sales, Shopper Marketing, and E-commerce teams to ensure our designs align with commercial objectives and market demands.•Manage the visual identities of Lipton and TAZO, ensuring our branding remains fresh and aligned with evolving consumer preferences and market trends.• Proposed and implement a project management tool that enhances transparency and efficiency in our workflow, clarifying tasks and deadlines for better team collaboration. Show less

As the Creative Director at Cultivo Studio, I specialize in crafting distinctive brand identities that deeply resonate with audiences. My role focuses on collaborating directly with clients to understand their vision and objectives, ensuring every project reflects their unique brand essence. With a holistic approach, I integrate brand strategy, visual identity, and verbal identity to create cohesive and impactful brand experiences.Key Projects:Zenda Financial: Directed a… Show more As the Creative Director at Cultivo Studio, I specialize in crafting distinctive brand identities that deeply resonate with audiences. My role focuses on collaborating directly with clients to understand their vision and objectives, ensuring every project reflects their unique brand essence. With a holistic approach, I integrate brand strategy, visual identity, and verbal identity to create cohesive and impactful brand experiences.Key Projects:Zenda Financial: Directed a comprehensive rebranding project, enhancing their visual identity and digital presence. This effort significantly improved their market positioning and talent acquisition efforts.Diamond Protocol: Developed an extensive brand identity for a DeFi tech platform, including logo design, branding guidelines, web design, and marketing materials. This work substantially boosted their online presence and engagement. Show less

Continue to provide strategic brand and communications expertise on a flexible, project-based basis. Support key initiatives and collaborate on projects that align with my expertise in branding, design and copywriting.