Planned and executed an effective positioning strategy for the brand Kikes (Eggs), increasing 12 points of TOM maintaining its industry leadership in brand positioning, preference, and digital strategy. Developed a purposeful brand strategy that portrayed the values of the company, contributing women, communities and the environment.Led new product development and launch processes, working closely with marketing agencies (Media, creative and digital agencies) and other company departments.Successfully launched the brand Kikes Plus (Pasteurized eggs), implementing a trade marketing and online strategy that increased the brand’s overall shelf disposition in retail supermarkets and created awareness of a non-existing need in family nutrition.Built and implemented a marketing plan to position Doña Sabrosa (frozen hen) in the retail sector, making this Colombian traditional food more accessible and potentiating its consumption culture.

Launched two commercial construction projects, building a brand and its 2-year progressive marketing strategy.Implemented marketing activities that gave rise to visits and sales of commercial and housing projects.Organized brand events and conferences that encourage customer project visits and future sales.

Built and maintained a strong client base, introducing new clients and meeting sales goals on a monthly basis. Successfully recovered key clients with new and flexible media buying models.