Daniela Rico Straffon Content And Editorial Manager L Managing Editor Email and Phone Number
Passionate about content creation, with +10 years of experience leading the management of editorial products (books, magazines and digital media) aligned with the business strategy in commercial and content terms to increase positioning and branding and thus revenue. Proven experience in innovation, strategic planning and leadership.Project manager · Indesign · Photoshop · Copyediting · French · English · Native Spanish · Translation · Strong writing skills · Audiobooks · Digital Content Media · Public speaking · Strategic planning · Attention to detail · K-12 education · Asana · Storytelling · Problem solving · Microsoft Suite · Google Drive
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Editor GerenteAmaranta EditorialMexico City, Cdmx, Mx -
Senior EditorScribd Dec 2022 - PresentMéxicoCompany based in San Francisco, oriented to make knowledge and information accessible to everyone through different platforms. With +300 employees and 2M subscribers.Responsible for content review and edition for audiobook product line (Everand). In charge of final review for content and edition team deliverables to set final product standards. Successful adaptation of cultural elements for local market readers in LATAM. Achievements +20 audiobooks edited during 2023. -
Managing EditorAmaranta Aug 2010 - PresentMéxicoSME specialized in content creation, publishing and translation services.Leading and managing projects on translation, writing, editing, proofreading, and concept creation. For the following national and international companies and institutions: The Mekong Club, Dreams Art , Larousse, Grano de Sal, Fauna Libros, FONCA, ONU Mujeres, INMUJERES, Fondo de Cultura Económica, University of Texas, UNAM. Responsibilities: Maintain and update editorial calendar using Asana, quality control, sales and direct communication with clients to ensure proper debriefing, attending international book-fairs to promote services, publications and create strategic alliances.Achievements +40 published books in world-renowned companies and institutions. Las raíces del despojo, fully edited by Arrebol, awarded the Children and Young Adults Book of the Year 2022 mention by the National Chamber of the Mexican Publishing Industry. Sold +1500 copies in 2 years.
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Senior EditorHachette Livre México (Ediciones Larousse) Jun 2018 - Sep 2022MéxicoCommunications group of French origin, multinational, with +90 years of history, +10,000 books in its catalog and +20,000 employees. Specialized in education. Responsible for developing educational contents for children and young adults, leading and managing teams of writers, designers and translators to timely render high quality works aligned with the company’s general strategy. With awareness of production schedules, publication dates and sales needs.Operational responsibilities: creating editorial plans, researching the book market, selecting titles from foreign publishers for rights purchase, leading teams, managing meetings to implement action plans and align objectives, using technology tools such as Microsoft Suite, Indesign, Google Drive. Write original content for sales catalogs.AchievementsSuccessful titles among the top 10 most sold books within the company in 2022 in Mexico and Latin America. -
Copywriter L PlannerKung Fu Klan Feb 2015 - Jun 2018MéxicoAdvertising and experiential marketing agency based in Mexico City since 2014, working in the entertainment industry for multinational groups such as Ocesa, Tequila Jose Cuervo, Frito-Lay and Gobierno de la Ciudad de México. Copywriter l PlannerEditing, copywriting and creative input for BTL and ATL advertising. Write articles for digital platforms. Content for social networks. Development of creative value-added proposals for BTL marketing campaigns. Project management, overseeing that communication and design are aligned with objectives and strategy. Market research and advertising strategy development. Leading sales presentations.AchievementsSuccessful sale of projects for Seguros GNP, Asdeporte, La Costeña and Mexico City Government, contributing 20% of annual sales.Creation and management of the Planning area, to implement marketing strategies in the creative processes.
Daniela Rico Straffon Content And Editorial Manager L Managing Editor Education Details
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French Language And Literature -
Literatura Aplicada -
Lengua Y Literaturas Modernas Francesas -
Mercadotecnia -
Consejo Latinoamericano De Ciencias SocialesEdición De Ciencias Sociales -
Centro Horizontal MéxicoEdición De Libros -
First Year Of The Degree In International Relations
Frequently Asked Questions about Daniela Rico Straffon Content And Editorial Manager L Managing Editor
What company does Daniela Rico Straffon Content And Editorial Manager L Managing Editor work for?
Daniela Rico Straffon Content And Editorial Manager L Managing Editor works for Amaranta Editorial
What is Daniela Rico Straffon Content And Editorial Manager L Managing Editor's role at the current company?
Daniela Rico Straffon Content And Editorial Manager L Managing Editor's current role is Editor gerente.
What schools did Daniela Rico Straffon Content And Editorial Manager L Managing Editor attend?
Daniela Rico Straffon Content And Editorial Manager L Managing Editor attended Université Paris-Sorbonne, Ibero Puebla, Universidad Nacional Autónoma De México, International Baccalaureate, Universidad Anáhuac México, Consejo Latinoamericano De Ciencias Sociales, Centro Horizontal México, Instituto Tecnológico Autónomo De México.
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